Themes

It's no secret to seasoned advisers that yearbook class is one of the most accurate career-preparation courses available to students. The yearbook-building process meets all of the national Career-Ready Practices. We’ll go through each below with practical application ideas for yearbook classes.

1. Act as a responsible and contributing citizen and employee.

How to do it: teach project management skills by having students pre-plan their weeks. 

Weekly goal-setting and check-ins maintain a culture of accountability while building executive functioning skills. First, project your ladder and page assignments. Then, reverse engineer some major milestones. From there, students can set a goal, calendar important dates, and pre-plan how they will meet their deadlines. Do this corporately so each student can see his/her contribution.

2. Apply appropriate academic and technical skills.

How to do it: equip your students with tools and training for their age, ability, and your yearbook mission. 

Keep in mind, a first-year yearbie/yerd/yearbook student should have a different skill set than a third-year one! Returning staffers are excellent resources to teach skills, especially those on your editorial board.

3. Attend to personal health and financial well-being.

How to do it: schedule in the fun!

Because you corporately planned the year, you already know when the pinch points are going to be. Plan a few fun days before and after to help students relieve stress, and show them the importance of balance.

Also, be transparent about finances. Your yearbook students should know how much it costs to produce their yearbook. Likewise, they should know financial goals (book and ad sales) and celebrate their achievement.

4. Communicate clearly, effectively, and with reason.

How to do it: begin the year with a plan.

All the work you do from a syllabus to the page ladder and assignment provides the overarching structure. Bi-weekly editorial meetings and all staff meetings should include check-ins, deadline assessment, and teaching moments to provide accountability and hone these skills:

• Model how to email teachers and coaches by providing templates or examples of wording.
• Practice interviewing.
• Show, rather than tell, how to enter a class to pull a student for a quote or photo opportunity.
• Set expectations and boundaries for yourself and your team.

5. Consider the environmental, social, and economic impacts of decisions.

How to do it: create worthwhile partnerships.

These are Treering’s core values. From sustainably sourced printing materials to partnering with charities, the environmental and socio-economic impact of a yearbook transforms lives. Additionally, ethical reporting and creating an inclusive yearbook are hallmarks of positive social impact.

6. Demonstrate creativity and innovation.

How to do it: make a yearbook.

(We’re just going to leave this one here.)

7. Employ valid and reliable research strategies.

How to do it: make before, during, and after your journalistic mantra.

What we see in many yearbooks are photographs of the actual events, and we miss ASB creating poster after poster for spirit week, Mr. Watts cleaning up until 2 AM, the baseball team volunteering to haul hay bales, etc.

Ask your team:

• What preparation goes into [the event]?
• Who is involved?
• What is the impact of [the event]?
• How can we capture this?

At the interview, ask:

• What don’t people know about [the event]?
• How do you prepare for [the event]?
• How much time do you invest?
• What happened after [the event]?

Also, coverage doesn’t have to follow the traditional photo/caption format. Create infographics and polls, show game statistics and team scoreboards, and use quotes from differing perspectives to tell the story of your year.

8. Model integrity, ethical leadership and effective management.

How to do it: the old adage It starts at the top applies here. 

Module 2 of Treering’s free curriculum will help you unify your team and build trust.

9. Plan education and career path aligned to personal goals.

How to do it: toot your team’s proverbial horn.

Using the yearbook job descriptions in Treering’s curriculum guide, work with your team to create resumes, detailing their job experience in yearbook class. While many think, “I put pictures on paper,” they don’t see things like: 

• Scheduled photographers for event coverage
• Experienced in copy editing, reporting, and layout design
• Promoted publication on social media, in print advertising, and at community events
• Worked within deadlines to maintain $20,000 budget

It’s our job, advisers, to show them their impact! Then show their parents. Then show your administration.

10. Use technology to enhance productivity.

How to do it: post and track your goals.

Your yearbook software plus a digital planning tool such as a Gantt Chart in Google Sheets or a Trello board will keep you on track. 

11. Utilize critical thinking to make sense of problems and persevere in solving them.

How to do it: make a yearbook, part 2.

What do you do when a photographer does not show up for a game? How do you handle an event being canceled or rescheduled? What do you do when someone accidentally reformats a card prior to photos being uploaded? The yearbook creation process is all about pivoting. Build in contingencies by creating evergreen content or interactive pages that compliment your theme. (Here is a list to get you started!)

12. Work productively in teams while using cultural/global competence.

How to do it: facilitate a collaborative working environment.  

In-class collaboration:

• Peer review (here are some editing tools)
• Students teach other students a skill
• Plan your distribution event

Out-of-class collaboration:

• Connect with your school photographer to receive portraits on time
• Schedule club and team photos with leaders
• Crowdsource event photos from classmates
• Interview students
• Schedule in-class photo ops of academic coverage

We also have an alignment matrix, outlining how the Treering curriculum meets both CTE standards for eight pathways and these Career Readiness Practices and makes your yearbook class the ultimate career preparation course.

A yearbook theme isn’t just layout, graphics, fonts, and a color palette. It’s about storytelling. A developed theme goes beyond the visual, guides your coverage decisions, and sets the tone for the book. 

Treering’s design team listened to many schools’ stories during their spring focus groups. The first wave of themes reflected the visual package most schools wanted. This second one expands to add the verbal.

‍For the Record

Exploring decades from the 1950s to the 1990s, “For the Record” taps into nostalgia. With a two-page style guide of decade-specific graphics, colors, and fonts, yearbook teams can create their own “greatest hits” of the school year. 

Adding storytelling elements such as student-created playlists or superlatives presented as album covers will make your memories feel like an anthology.

Additionally, the focus groups of middle and high school advisers asked for less busy backgrounds and more texture. Usually, people would balk at "just" two backgrounds. However, having these consistent threads is why each section works as part of the whole.

Focus group participants also wanted layouts that emphasized hierarchy and had room for captions and copy. The design team gave yearbook teams this plus flexible options within this theme. They can

• Differentiate sections of the book by decades
• Use one decade to create their own throwback look

Top Secret

The declassified look at the school year is one of the most powerful storytelling mechanisms: 

• Showcase hidden gems on campus
• Use photographic clues on divider pages to make small things part of something bigger
• Deconstruct campus happenings with “mission report” sidebars

This theme builds on collage-style design elements—stamps, photo frames, textured backgrounds—but updates the look with a contemporary aesthetic. It draws from the mission vibe while keeping the layouts approachable and fun. And it works for any level of school:

• Elementary school: use playful stamps, oversized labels, and bright textures to highlight classroom memories and fun facts
• Middle school: lean into detective-style layouts such as “case file” spreads on clubs and activities
• High school: take a sleeker approach with dark backgrounds, sharp typography, and subtle textures that nod to spy dossiers without feeling gimmicky

Students will feel like they are all in on the secret together.

(Yes, this theme inspired our team: we applied some of the elements to National School Yearbook Week 2025’s programming.)

Dream Bigger and Leaving an Impression

Another focus group finding is the appeal of art styles as visual themes. The design team introduced “Gallery” in the first wave, followed by two artistic takes, “Dream Bigger” and “Leaving an Impression.”

The powers that be at Pantone called out neutrals and soft naturals for the Color of the Year 2025. The “Dream Bigger” theme leans into this popularity, offering soft washes of color and flowing shapes that stand in contrast to the textured, thicker brushstrokes of Impressionist paint used in “Leaving an Impression.” 

Whereas “Dream Bigger” is ethereal and reflective, “Leaving an Impression” is bold and dynamic. It’s a theme designed with flexibility in mind, especially for K-12 schools. 

For younger grades, it offers high-collage layouts that make it easy to include as many students as possible while keeping the design polished. For upper grades, it supports modular design, which means layouts can be broken into smaller, contained units of coverage. With modular design, every spread can tell multiple stories at once, building a richer picture of school life.

Both of these artistic themes make the perfect canvas for seeing how this year is part of a larger journey.

Student stories and voices matter. Your yearbook theme should provide a lens through which your readers can examine them. Treering can help with a collection of over 200 pre-designed themes.

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It’s fall, and we’re all going crazy about yearbook themes. After your team decides on the collective story to tell, consider how you will communicate it visually. If you haven’t yet, use student art on the yearbook cover to celebrate and showcase the diverse talents of the student body. It adds a unique, only-on-our-campus touch, which we love. After all, customization is our thing.

Custom cover advice from the pros

The Treering Design Team helps roughly 200 schools annually with their cover issues. The biggest piece of advice: make sure you have enough bleed. This keeps art from being cut off in the scanning process. We always say to get those printed proofs ordered early; this is one more reason.

They also suggest advisers understand the technical requirements so your art prints sharply and vibrantly: 

• Scan the page at 300 DPI or higher
• Save it as a JPG or PNG
• Upload the image to Treering as a photo

Ideas for gathering student art

Student art is that simple: it’s art from students. Whether you source it through an intra-campus partnership or create a school-wide drive, the goal is to achieve a personal, unique-to-us impact.

Cover collaborations

Class projects, such as collaborations with art teachers, get students outside the yearbook room involved. (And really, this is marketing gold: you’re building a relationship with a group who are now stakeholders in your final project.) 

Yearbook volunteer Lauren D. shared how they went from classroom to yearbook cover with an art project at Normandale Elementary. The art teacher used batik patterns made by her students into creatures for their yearbook cover.

How to do a yearbook cover art contest

“I believe that students should be the driving force behind the yearbook's design,” said yearbook Adviser Julie R. She uses a cover contest to showcase student art. She asks students to use school colors and to “represent what learning and school look like to them.” Her yearbook team looks through the submissions and selects the one that most authentically captures the year.

If you share Julie’s POV and want to do your own contest, you’ll want to communicate the following:

• Dates for the contest: submission window, evaluation period, and announcement of the winner(s)
• Art requirements: paper size and orientation, medium, required elements (e.g., school motto)
• Judging criteria
• If you have any grade or class restrictions (some schools hold the contest with the highest grade or limit it to students in the art program)

Explain the contest rules in advance to avoid unnecessary tears, hurt feelings, and frustration.  Depending on the number of entries received, all can be included in the yearbook. Check out how these schools integrated their runners-up.

Student art on the front and back cover 

This is the most popular approach: the winner on the front and runners-up on the back.

Student art throughout the book

Think about it: if you asked students to represent your verbal theme through their submissions, why wouldn’t you use their interpretations throughout the book?

Tag us on social media (Facebook, Instagram, TikTok, X) to show us how you use student talent to foster pride in your school community. 

You thought yearbook class was just putting pictures on pages. Then a roster arrived. Then the expectations to meet state and national standards for ELA, CTE, and 21st Century Learning.  Cue migraine.

The yearbook heroes at Treering know the difficulties new advisers face (shameless plug: that’s why we’ve created a contract-free, flexible yearbook solution) and we’ve created six weeks-worth of material for your yearbook class.

If it’s your first year advising, select one or two areas on which to focus. As your program develops, deepen those areas and add a new growth target.

For example, year one, you may want to focus on theme development and photography. Year two, expand those areas and add storytelling captions. Year three, further develop your writers with feature stories. Repeat after me, “I won’t do it all! I won’t do it all!”

Week 1 goal: build a mission-centered yearbook staff

Teambuilding

Every day, do something to help your team grow in familiarity with one another. Start with something simple, such as Birthday Lineup followed by some cake. To reinforce all the new names, Hero-Shambo is a raucous way to inspire team spirit while putting names to the faces.

Spend some time understanding personalities as well. Free online tests can provide discussion start points. Debrief either by grouping students who scored similarly and have them discuss what resonated with them and potential misconceptions. Groups could even create a poster or mood board reflecting their strengths.

Theme development

As your year, and your book, should be focused on telling the story, theme development is top priority. Start with a SWOT analysis. Then list all the changes, new initiatives, and differences that make this school year stand out from the last five. Are you doing a building project? Did you add an international program? Is there new leadership? Did you merge with another school? Is this the first senior class that’s gone all the way through from kindergarten?

How can you convey this story this year?

Many times, our students come up with a catch phrase and want it to dictate the content. Your story—whether you have a visually strong, photographic book, or a journalistic yearbook full of features—should lead your look.  Our Yearbook Theme Curriculum Module can help.

Photography

There are five beginning photo exercises in Treering's blog. Spend some time getting to know your team's cameras before jumping in. This may also be time to involve the editorial staff: assign an exercise for each to learn and facilitate.

Reporting

Start asking your yearbook students a question of the day. (If you have a large class, you may want to poll 3-5 students each period for time.) Before the next class, your yearbook students should ask that same question to three other students (no repeats). If you have 12 yearbook students, that’s 36 student quotes you can include in a sidebar each day, 180 each week! Use a Google form to input responses and track respondents. This not only increases coverage possibilities, but it warms up your student body to be pursued and peppered by your yearbook students!

Week 2 goal: set and slay yearbook goals

Photography and design

Begin the week with a photo scavenger hunt. Use the results to introduce your procedures for file naming conventions, uploading, and tagging. Model how to design a spread with their snaps.

Introduce yearbook vocabulary then grab some magazines to play a grown-up version of show and tell. Reward students who can find eyelines, ledes, and serif vs. san serifs fonts!

Further demonstrate the principles of design and get in your yearbook software to recreate some of the layouts you loved in the magazines. You should be in your design application 2/3 of the week so your staff gets comfortable.

Teambuilding

Since focus this week is on goal-setting, use communication games such as Blind Polygon or adapt Minefield for your classroom. In both scenarios, identify the goal and evaluate what worked and what didn’t when you are finished. 

Revisit the personality profiles from week one—what effect did they have on students’ problem-solving and communication?

Theme development

It’s also time to revisit your SWOT and story-of-the-year brainstorm. Think of your senses: how does it feel, sound, smell, and look? (Don't worry, we're not going to encourage tasting your yearbook!)

Determine tangible ways to convey the story of your year. In the Design Module, we talk about color and fonts. Both are two key visuals to harness the essence of your theme.

For example, If your yearbook theme is Move Mountains, you are going to want to use colors and fonts that are bold, signifying strength.

Reporting

Continue your question of the week, and evaluate the process. Where are students struggling? 
If fear is a hindrance, watch Jia Jiang: What I learned from 100 days of rejection. If it’s procrastination, watch Tim Urban: Inside the mind of a master procrastinator. In your debrief, develop concrete strategies such as a few scripted lines or a schedule.

Marketing

Make it a point to consistently market your book and your program. It's possible to plant proverbial seeds for next year's staff in September!

Week 3 goal: build your team’s toolbox

Teambuilding

Begin holding weekly staff meetings. In these meetings, discuss event and photo assignments for the week, when your next deadline is, and have every staff member give a 15-second update of their work. A simple, “Here’s what I’m doing, and here’s what I need to do” will keep it focused. You're building a culture of accountability.

Editors can also lead the meeting by using the first 15 minutes of class to develop a skill: photographing in classrooms with fluorescent lights, sharpening images in Photoshop, cropping images, etc.

Reporting

Evaluate the question of the day. Have students put last week's action plan into play? What percentage of the student body has been asked? Discuss with your staff where you will begin incorporating these quotes and what questions you can ask to tie-in with your yearbook theme.

Start a word graveyard: on a prominent bulletin board, list “dead” words and phrases. Have a reason why you’re dumping one: for example, many athletes will say their team is a “family” as will ASB, the dance company, the math department, etc. Teach interview skills to develop this: what drives your bond? Tell me a way a teammate was dependable. What traditions do you have that make you like a family? Get the story.

Design

Develop your style guide and decide which elements (e.g. bleed, color overlays) will enhance the story you are telling this year. Your editorial staff should begin building templates in your design software. By the end of the third week, your entire team should be comfortable doing basic tasks in your design platform.

Week 4 goal: progress!

Teambuilding

Using comics or stock photos, create Comic Creations. Then, with a partner, students should list three questions they could have asked to get the quote. Use your word graveyard and our Five Common Topics as needed to build stronger questions.

Teach the expanded caption using the Comic Creations quotes. You may want to first show NSPA’s Terrible Leads as a non-example before modeling your own yearbook gold.

Theme development and design

Evaluate your style guide and templates using NSPA’s design checklist; adjust as necessary. This is a good time to pause and remember our mantra: “I won’t do it all! I won’t do it all!”

Use an idiom dictionary to create spin-offs for your theme. Let’s return to our Move Mountains theme. For recurring modules, you could use:

Photography

By now, your students should be photographing class activities, school events, and sports practices and competitions regularly. Have your editorial team select some photos of the month to show on a projector. Discuss, as a group, what made the photographs standout in their composition and storytelling. Elicit advice from the photographer. Share top photos on social media with a call to action: “Want to see more? Buy a Yearbook!

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Social media serves a double purpose: market your program and your yearbook!

Marketing

Create a social media calendar and assign posts to students. Each post should be approved, in writing, by an editor and another student before going live. You may want to utilize a group messaging system or a shared document to track approval and content.

Week 5 goal: momentum

Teambuilding

Before this week’s staff meeting, ask an editor and a staff member to each select a Yearbook Hero to celebrate. Share the love on social.

Introduce peer evaluation by partnering two students, equipping them with a rubric, and asking them to evaluate a strong example of design. Because it’s “easy” to critique something weak, this forces students to understand why a layout works. 

Allow students to sign up for one-on-one sessions with you, and possibly your editor in chief,  during class where they can have undivided coaching.

Theme

During your next editorial meeting, ask the team to brainstorm theme-related

Photography, design, and reporting

After your weekly staff meetings, you should have a good idea of the the page statuses for the yearbook. Your team will continuously be in a cycle of photographing-reporting-designing. Monitor progress by continuing to set and track goals. Break up the monotony by adding in relevant skill-building lessons and—dare I say it—nothing. Sometimes, a study hall so your students can catch up is a great way to show you value their time and commitment to all things yearbook.

Week 6 goal: establish routine

Rest assured you created consistency and accountability with a weekly team meeting. Because of this, students know their weekly assignments such as social media posts and photo shoots. All of your yearbook team is trained on your software, and with peer editing, a safe dialogue and pre-disclosed standards will refine areas of growth. Is it perfect? No. Will it ever be? No. And that’s OK!

Remember your role: advise. Here's a checklist to help.

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Whether you're scrambling at the end of the year, or trying to decide at the beginning of the year, coming up with a yearbook theme is tough. How do you come up with the title of a book that hasn’t been written? You can play it safe and gather everyone’s feedback to eventually land on a yearbook theme that everyone hates the least, or you can choose for the group, and face criticism--but no help--for your idea. Let’s be real, neither option sounds fun. I interviewed different yearbook editors to try and gather some advice to help you get started.

Here are 5 questions to ask yourself, followed by 5 thought-provoking theme ideas to inspire creativity. 

5 questions:

Why should you run a yearbook cover contest?

Academic goals are of course the primary focus at school, but consider asking the students to layout SMART (specific, measurable, action, reasonable, time) goals at the beginning of the year. Come the end of the year they can go through a self evaluation that will lend itself nicely to the story of your yearbook. Goals could be long or short term. I remember having goals to read a certain number of books throughout the school year as well as trying to make it through a day without doodling on my hands/arms/legs.

What’s popular with your students this year? 

From movies to music, snacks to snapchat, pop-culture can be a great way to get some inspiration for your theme. The benefit to using a theme centered on pop culture is it adds an extra layer of nostalgia beyond your photo and story memories. The down-side, well as a child of the ‘80’s I can honestly say the photo of me with 5 foot tall bangs and fanny pack was embarrassing enough, not sure I need to be reminded of the countless hours lost to New Kids and Nintendo.

How are your student’s different from others? 

This might seem like a difficult question, but ask your students. They will typically know what makes their school “better” than the rival neighboring school. Growing up most of my classmates lived on a lake, because of this we were all about the water sports. We knew how to waterski off the dock, build pyramids, and wakeboard. We would have loved to see this represented in the theme of our yearbook, as it was unique to our school. You don’t need to limit yourself by the schools colors, the yearbook should tell the story of one moment in time and school colors are not unique to one year.

What issues are student’s passionate about? 

Pop culture changes year-over-year and with that children become passionate about different issues facing the world today. Similar to Michael Jackson and Free Willy raising awareness on preserving and protecting the ocean and its inhabitants, today children are talking about climate change and fact checking. Lucky for them they will never understand the frustrations of the card catalog now that Alexa can answer just about all their questions. Consider what issues students are talking about in class and how they are learning to make a positive impact in our future.

Who are your student’s role models? 

You might be surprised; kids today are #woke. Gone are the days where Micheal Jordan and Madonna served as the role models of youth. Kids today are looking up to people like Elon Musk and Ruth Bader Ginsberg. They are not just aware of what’s happening in the world, but they are choosing their role models wisely.

Now that you’ve asked yourself a few questions, I thought I’d share some brand new themes that might get you on the road to something truly unique for your yearbook. Below are 5 fresh themes for you to consider for your tribe.

5 theme ideas:

Fingerpaint

This theme captures the spirit of imagination, similar to Harold and his purple crayon, each student has the ability to draw whatever they might need, leaving their unique handprints behind as a reminder of what they have achieved.  

STEM

Early learning experiences in Science, Technology, Engineering and Mathematics (STEM) are critical in preparing elementary school students for STEM learning in middle and high school, as well as for future careers in STEM-related fields. This theme talks to more than just the tech culture our children live in, but how schools are more focused now than ever in bringing STEM to the forefront of learning.

J[our]ney

With multiple different color options, this is a classic, bold, choice for a yearbook tribe wanting to add some graphic texture to their book.  It’s sentimental in begging the question, “What does the school care about for the year?” There are many ways to play with this theme. Consider some wordplay: 

• Y[our] goals
• Enc[our]agement
• N[our]ishment
• Study h[our]
• Y[our] story

Color splash

It’s subtle yet elegant in the movement of the dots first flowing together then breaking off to find their own individual path, but not before first making a splash. This yearbook theme would be best for books that are text heavy, given the words will pop on the purple background, and there isn’t a lot of distracting artwork. 

Cosmic

The applications of this theme reach to infinity and beyond. From the single star that shines bright to the entire constellation of stars, our students are pushing the boundaries of learning to their outer limits.Each yearbook tells the story of just one year, whether your theme is how power corrupts, as in J.R.R. Tolkien’s Lord of the Rings, or love and loss as in Nicholas Sparks’ The Notebook, (I genuinely hope those aren’t actually your themes) these ideas should help you get started. If you are looking for more inspiration, check out this handy theme generator, it might get you and your yearbook tribe a bit further on your journey. 

In the spring, nearly 200 yearbook creators across three focus groups gave their feedback on design trends and current graphic offerings. The findings:

1. Backgrounds need to be less graphic and more textured to not compete with the content 
2. Theme collections felt incomplete
3. Elementary yearbook coordinators want a different background for each grade
4. Some schools want spreads with up to 60 photos, others want bold showstopper templates to break up content
5. Preferred graphic styles include line art, watercolor, and images inspired by nature

Treering’s response: yes

It was a yes of agreement, a yes of exclamatory delight. When evaluating each of the 2025-2026 yearbook themes, the design team went back to your list. 

The first six new yearbook themes

Each of the new yearbook themes contains what you need to easily create a beautiful, stylized, photo-centric yearbook: backgrounds, layouts, coordinating graphics, and a style guide. Layouts range from graphic-heavy show-stoppers to photo collages with up to 60 photos. The layouts are designed with a built-in 1/4" margin and a grid system. (This way you won’t have to hit the down arrow 100 times or “eyeball” it.)

Back to School 2

Give your yearbook a sharp take on school spirit with just the right amount of whimsy. The hand-drawn chalk textures blend bright, bold hues with the nostalgic feel of a classic blackboard. 

Christian7

Inspired by our third most popular theme, “Tied Together,” Christian7’s continuous line art contains graphics featuring faith-based and academic subjects.

Gallery

This museum-inspired yearbook theme frames every moment as a masterpiece. It turns your year into a curated experience by showcasing every activity as worthy of display. 

Greetings

We call the school year a journey, and with this yearbook theme, it truly is. The mid-century charm and travel-themed flair celebrate school life as a collection of picture-perfect stops. 

Grow with Me

Designed with K-8 and K-12 schools in mind, “Grow with Me” has double the core graphics to show a progression from kindergarten through the upper grades. It grows from playful to polished with your students: think loose lines and wide rule transitioning to tight, precise graphics and graph paper. Pops of color vary from a waxy crayon to a layered highlighter. 

Pixel Perfect

Capture the energy of the school year with Pixel Perfect, a tech-inspired yearbook theme that is stacked with personality. It’s bold, playful, retro, and yet completely on trend.

View a slideshow of the 2025 yearbook themes.

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The 100

While you love the theme development and the included graphics, you also asked for more “related” graphics to round out each theme. You wanted to illustrate the happenings on campus further. Again, the design team answered.

Introducing the 100, a curated collection of arts, academics, athletics, and event graphics from the top-searched images, illustrated with each theme’s personality. 

Arts and academics: backpack, binder, books (stacked and open), bus, calculator, camera, chalkboard, chemistry flask, clipboards, clock, crayons, diploma, DNA strand, drum set, eraser, film reel, globe, glue stick, graduation cap, guitar, headphones, highlighter, laptop, lightbulb, lunchbox, magnifying glass, medal, microphone, microscope, monitor, music notes, notebook, paint palette, paintbrush, paperclip, pen, pencil, piano keys, red apple, ruler, school building, scissors, sharpener, speech bubble, stapler, test tube, theater masks, trophy, trumpet, and violin.

Athletics: badminton racket, badminton shuttlecock, baseball, baseball bat, baseball glove, basketball, bowling ball, bowling pins, boxing gloves, cheer megaphone, football, golf ball, golf club, hockey puck, hockey stick, ice skates, lacrosse stick, pom-poms, referee shirt, running shoes, sports jersey, soccer ball, softball, swim goggles, tennis ball, volleyball, water bottle, and whistle.

Events: bingo night, Christmas, color run, fall fun fest, father/daughter dance, field trip, graduation, Halloween, mother/son kickball, movie night, patriotic, read-a-thon, Red Ribbon Week, spring dance, spirit week, talent show, Thanksgiving, trunk or treat, Valentines, wax museum, and winter events.

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Style guides for every new theme

Perfect for emerging designers who use Treering themes as a launch pad to design their own layouts, these style guides contain

• Coordinating color palettes
• Headline, sub headline, and body copy font recommendations
• Ideas to make the graphics interact with photographs and text

Download the style guides for each theme here.

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And if you noticed the bit about “part 1,” we hope you’re excited: there will be four more themes in September.

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Making a yearbook is a lot of work, but it can be fun too. We built our yearbook software to take away as much of the hard work as possible, so you and your yearbook staff can focus on the fun stuff. No more fighting with changes in portraits or keeping track of yearbook purchases; whether it's making your yearbook, managing your yearbook staff, or collaborating with your community, we eliminate the pain so you can focus on capturing your school's year in a beautiful yearbook.

Manage your yearbook program like a pro

Call it your very own mission control. Right from your dashboard, you can see who has purchased and who hasn't. See a running total of how much money you have raised for your school throughout the year.

Work from anywhere

For the parents in your community who are on the go, they can do everything from their mobile devices. They can add photos to your community's shared folders, design their student's custom pages, and purchase their student's yearbook while waiting in the pickup line.

Assign roles and permissions to your yearbook staff

Grant some users an all-access pass to your yearbook by making them the Chief Editor, or limit their responsibilities by making them a Staff Editor or Restricted Staff Editor. Some people on your yearbook team may only need to add photos or edit text, while others need more responsibility. The choice is yours!

Your entire yearbook staff will be able to edit only those pages you have assigned them, making it clear for the editors to understand their responsibilities and easy for you to manage in one place.

Make suggestions and share ideas on each page within the book. Get notified each time you go in to edit the book if there are new notes, comments, or questions to read.

Once a page is finished, the editors of that page can mark it complete. Now you know their progress (and the big picture). Your finished pages are safe from unintended edits.

Keep track of all your students

Treering's yearbook software will automatically build an index for your yearbook. Never again worry about making sure each student gets equal coverage in the yearbook, or trying to make the index yourself.

Never again worry if a photo has been used on a previous page. Or how many times each student is in the yearbook. With Treering you can tag students in each of your photos, and easily see which photos have and have not already been used.

Easy layout creation

Save time and easily create your yearbook with theme-driven, drag-and-drop templates. Powerful tools and an intuitive interface give you the easiest yearbook software you'll ever use.

Auto layout

Organizing photos perfectly on a page can be tedious, but it shouldn't be. With Treering, just select the photos you want on a page and our yearbook software will automatically drop them into a beautifully designed layou

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If InDesign is more your thing, no problem, you can upload all the designs you'd like.

Portrait auto flow

Point, click, grab some coffee. Yearbook portrait pages are no longer painful. Automatically arrange yearbook portraits. Customize the page layout. Make changes easily. Boom. Between 40-60% of your book is complete, and if you want to add more content to your portrait pages, you can.

Perfectly aligned photos in a snap

It is nearly impossible to manually ensure each photo is centered and aligned on a page perfectly. We've made it possible by adding gridlines that don't get printed, but make book-building a breeze. If you'd like to make it even easier, you can have all your photos snap to the grid. Oh snap! With this kind of precision, you'll feel confident knowing your book will look perfect.

E-commerce

Raise Money with recognition ads

Set your price per size, and let our yearbook software do the rest. When parents log in to buy the book, they will be given the opportunity to purchase one or donate one. Parents get to celebrate their children, and you get to provide your school some extra money to cover the cost of new cameras, field trips, or whatever you might need.

Online marketing and photo-sourcing

School community involvement in the yearbook is crucial, whether that's making them aware of how to buy the book, help contribute photos, or participate in the annual yearbook signing party, you need your community to be involved. We've got you covered from yearbook sales and online purchases to digital signature capabilities.
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Crowdsource yearbook photos

Get more photos for your yearbook by sourcing them from your parents, students, and teachers. With Treering's yearbook software you can create shared photo folders to which your entire community can add photos.

Build your own shared folders for your yearbook staff to use for everything from retakes and doubles to sports and clubs. You can also create a private spot for just you and your yearbook editors rather than the entire community.

Upload photos from anywhere

We understand that all communities store school photos in different places, so we've made sure that our yearbook software will easily allow you to upload from anywhere. Facebook, Instagram? Yup. Google Drive, Google Photos? Got it. Or if you've got photos on your mobile phone or desktop, we can upload them from there too, whatever is best for you.

Yearbook sales made simple

Treering doesn't make your school commit to minimum orders meaning no financial pressure, but it's still something you'll want to do, so we wanted to make it easy. You can add links to your community's Facebook page. You can send emails directly to just those parents who haven't yet purchased. On top of all this, we have a bunch of professionally designed flyers for you to use. If you'd like to have some printed, no problem, we'll do that for free, cause fees just aren't our thing.

Keep your yearbook community accurate

Sometimes students change schools, or a parent accidentally creates two accounts. Our yearbook software helps you keep your community organized. You can quickly merge or separate student accounts, and add or remove students throughout the year as things change.

Even more to love

E-signatures

Technology has changed the way students socialize. With Treering's software, students can e-sign their friends' yearbooks with photos and stickers which can be printed on their free custom pages just in their yearbook. 

Ensure consistent design throughout the yearbook

Set the theme, photo styles, text styles, and more in one place for your entire yearbook. Define all of it, none of it, or just some of it—whatever fits your yearbook style.

Favorites

With so many professionally designed templates, it could be easy to forget where you and your yearbook staffs' favorite ones are. Simply click the stars on the ones you like and they will all be in one spot moving forward.

When beginning to develop your yearbook theme, the choice of a traditional or trendy theme determines the layout design and the overall feel of the book. Many see traditional and trendy as opposing ends of a design spectrum. We hope to show you how you can fuse them as you create your yearbook theme.

Traditional design

Traditional yearbooks can be timeless. Their design structure is safe and predictable, easing readers through each turn of the page. Their appeal is not limited to students: parents, teachers, and alumni also feel included. 
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When following traditional design, design elements such as consistency, repetition, alignment, and proximity bring beauty and order to the design. Everything has a place and a purpose. 
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Some may argue that traditional design takes away from creative freedom, and they opt for the opposite: a yearbook led by a visual trend.

Trendy design

Inspired by a new social media platform or pop culture movement, trendy yearbook themes can be the creative equivalent of a blank check. Graphics and layouts can be playful, dynamic, buzzworthy, or a combination of all three! The immediate response from the student body is reactive, in a good way, because a trendy theme is an in-the-moment one. 

Beyond hashtag sensations, fashion and art trends may drive the visual concept. Retro, scrapbook, and organic yearbook themes capture the spirit of students. Each conceptually has an authentic vibe and pushes traditional design norms by being more aligned with a DIY ethos. 

Cons of using a trendy yearbook theme

Because they are deeply connected with a visual concept, they may not be fully developed verbally, leaving the theme concept feeling unfinished. While trendy yearbook themes immediately connect with the student body, they may also quickly feel outdated. 

Take a look at these three tech-inspired Treering themes. Each captures a specific moment over the past ten years: the advent of "likes," virtual classrooms, and a glow up.

How to choose?

The best way to select a visual identity is to begin with the verbal. What story do you want to tell? Why?
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How to choose a yearbook theme

You’re expecting this to be all about brainstorming to increase buy-in, aren’t you?

Think about longevity and what value you want the yearbook to have in ten years or more. Determine if you want to create another volume in your school’s legacy or capture a specific moment.

Classic and current: a blended approach

A traditional book can feel dull with page after page of safe design. Conversely, a trendy book without proper hierarchy and balance feels chaotic. That’s why we advocate for trend-forward with timeless structure; it’s the Hannah Montana of yearbooks. Traditional design grounds the book, and trends bring it to life. 

Ideas to blend traditional and trendy design:

1. Font pairings: Use contrast to create your headlines

2. Color palette: Add a pop of color to a traditional color palette

3. Visual “hits”: Use up to three elements throughout the book to add variation

4. Showstopper spreads: Punctuate portrait pages with a highly visual spread

5. Trending treatment: Add a photo treatment to break up a traditional layout

Keep in mind, great design never goes out of style. And, when paired with quality captions and copy to tell the story of the year, that’s what makes your yearbook stand the test of time.

You might be missing these favorite yearbook ideas. If any part of your yearbook process feels stuck, scattered, or stale, one of these posts is probably the solution you didn’t know you needed. Read them. Share them. Build them into your curriculum or club routine and watch your yearbook program transform.

1. Easy +1: a guide to leveling up your yearbook

This comprehensive guide outlines five key ways to elevate your yearbook beyond collage pages. It provides practical steps to add something new to next year’s book: a focus on storytelling, expanded coverage, better photography, or modular design.

Use the five focus areas to create

• Rotating workshop stations early in the year to build foundational skills.
• A self-assessment rubric for your team.
• A “Level Up” day where each leader identifies one area to improve in their section.

1. Easy +1: a guide to leveling up your yearbook

A colleague who studied violin using the Suzuki Method shared that he was able to succeed because he didn’t go from 0-60 in a few lessons.

2. How to choose a yearbook theme

This piece walks you through the theme process without relying on chaotic verbal brainstorms. (Some yearbook creators even find its anti-brainstorming angle a little divisive. And we liked it.) It provides teaching support to non-designers and new advisers with practical, flexible guidance.

It includes prompts, real-world examples, and tips for involving students at all grade levels.

How to choose a yearbook theme

You’re expecting this to be all about brainstorming to increase buy-in, aren’t you?

3. 10 people to thank

Yearbook creation doesn’t happen in a vacuum. This gratitude-focused post highlights the unsung yearbook heroes, including the front office staff, IT teams, principals, coaches, and more. Yearbooks are a high-stress, deadline-driven project; injecting gratitude is a reminder that the yearbook extends beyond your class or club.

Make gratitude part of your yearbook culture:

• Include a recurring “Who Helped You This Week?” check-in during staff meetings.
• In the yearbook, you can include a “Behind the Book” thank-you spread.

10 people to thank

‘Tis the season to show appreciation. A quick internet search nails myriad resources outlining how regularly expressing thanks can positively impact one’s mental health and overall well-being.

4. Adviser advice: keep, change, stop

One of the few tools that seamlessly transferred from student teaching to the newsroom is “Keep, Change, Stop,” a structured reflection tool. It helps teams evaluate the yearbook process with three simple prompts: what to keep, what to change, and what to stop doing. (Clever name, eh?)

It’s an adaptable debrief for editors, staff, and advisers alike.

In this blog post, four yearbook advisers share their POV. Based on their real-life examples, we have a framework to drop what’s not working and preserve beneficial habits each school year.

Doing this exercise with middle and high school yearbook creators encourages student voice and leadership in shaping the next year’s book. “Keep, Change, Stop” promotes a healthy, intentional yearbook culture.
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Adviser advice: keep, change, stop

If starting the year with a yearbook debrief wasn’t possible or 3rd period publications popped up on your schedule the day before school started, start here.

5. Yearbook debriefing: a summer reflection

This five-minute read outlines a strategic, low-stress way to reflect on the yearbook process over the summer. It offers questions and prompts to help advisers and returning staff capture what worked and what needs to shift before the next yearbook creation cycle begins.

This post helps you process what happened while it’s still fresh, and with a little distance.

To use it now, assign editors a summer reflection form based on the post’s questions and use their input to build your back-to-school agenda.
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Yearbook debriefing: a summer reflection

Now that your yearbook is a wrap and there’s nothing but sunshine ahead, it’s nice to take some time to reflect on your achievement.

We all want our yearbooks to stand out, and sometimes the best yearbook ideas (wink, wink) are hiding in plain sight. We hope these five blog posts deliver the clarity, creativity, and strategy you and your staff need.

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Scrapbooks are deeply personal and emotionally charged. They’re where Millennial moms stash ticket stubs, scribbled notes, and snapshots. Students also lean towards the collage aesthetic via pop culture inspiration—like the Burn Book in “Mean Girls” or My Adventure Book in “Up.”

While the Burn Book itself is not the kind of sentiment you want to capture in a school yearbook, its visual style has inspired many scrapbook-themed designs: magazine cutout lettering, sticker overload, and chaos-meets-craft aesthetic speak to the way students envision personal memory books. 

Likewise, Carl and Ellie’s book is a love letter to scrapbooking itself. It balances whimsy, sincerity, and nostalgia. (We’re not crying. OK, maybe a little.)

Three free Treering themes to get the scrapbook vibe

One of the best parts of the scrapbook yearbook theme is its flexibility. You can up the visual intensity depending on your staff’s skill level and your community’s taste. We have three complete yearbook themes that model scrapbook yearbooks. 

Because a scrapbook style mimics personal journaling, students feel connected. It looks like their notes, their lockers, and, to an extent, their social feeds. The collage-inspired layouts also let you pack in more visual content, perfect for schools that crowdsource images from parents, staff, and students.

“Crafted” - intro to the DIY aesthetic

The 75 pre-designed templates have built-in white space and subtle borders, which gives a clean scrapbook look. The 64 graphics, which include a variety of torn papers and tapes, allow teams to add variety and rough edges. This look works well for journalistic high school books that want polish with personality.

“Collage” - scrapbooking to the max(imalist)

Lean into creative chaos with 862(!) design elements. This theme mimics a real-life scrapbook packed with overlapping images, ripped notebook paper, buttons, stickers, and magazine-style clippings. Because it is a maximalist look, you can create unity among the varied elements by

“Venture” - the vintage journal

Inspired by antique books, this yearbook theme includes 100 aged paper backgrounds plus 616 graphics including typewriter keys, delicate handwritten fonts, antique elements, and photo corners. The textures and photorealistic elements work well in layers with a handwritten or type-writer font. Like the maximalist approach above, remember the rules of design to keep it from looking cluttered.

A scrapbook yearbook theme works at any level, elementary, middle, or high school. It can look rustic and handmade. Retro and analog. Colorful and chaotic. Minimalist and soft. The best part? It doesn’t lock you into a single aesthetic—it's more of a concept than a rulebook.

Building a yearbook program relies on building traditions with your staff and school community. When we build school traditions, we create a culture and expectations while transmitting values. That doesn’t equate with inflexibility, rather it provides a guide within which we ebb and flow. While the greatest tradition is the yearbook itself (more on that in a second), here are six others to build a lasting program. 

An American institution since George K. Warren took photos of graduates in the late 19th century and sold them as prints to share, yearbooks are the definitive school tradition. What started off as a college-only record book now extends to elementary schools. 

This adviser has watched students from world history classes grab yearbooks from the idea library and scour copies from other schools while awaiting the bell to ring. With no connection to the students, these school desk critics compared how our programs—such as ASB, athletics, and the arts—matched up with theirs. They evaluated the theme, mainly the visual components, and gave me a three-minute critique. [Pats self on back for not laughing.]

1. Staff traditions

Yearbook wedding

Trending with middle and high school staffs, yearbooks weddings are a pre-production celebration where students pledge themselves to the task. 

1. The yearbook staff writes vows. This can be as simple as providing a positive atmosphere and completing assignments on time, or as specific as SMART goals for coverage and sales.
2. The adviser invites parents and stakeholders (admin, student leadsherhip, coaches, parent org leaders) to attend
3. At the ceremony, students recite their vows and receive a ring
4. Everyone eats cake

#Yerdsgiving

First of all, yerd means yearbook nerd and it’s polarizing: people loathe or love it. (For those of you playing along at home, I'm the former.) Regardless, #yerdsgiving is the annual gathering of journalism students over food before Thanksgiving break. Some students lead crafts or games, some practice the art of gluttony. Most take the time to craft thank you cards to school staff and students as well as vendors and parents who helped the yearbook team gain momentum at the start of the year. This yearbook tradition is also an avenue to invite alumni to inspire your current staff or even families to celebrate.

Holiday gift exchange 

While it seems like you have a gift exchange for every group with which you’re involved, keep it simple:

• Hold a re-gift exchange where students bring in something they received and don’t want.
• Exchange variations on a theme such as socks or snacks
• Put dollar store stockings up with 3x5 cards so classmates can write notes of encouragement

Yearbook banquet 

Being on yearbook staff has to have perks, and one is a fancy-pants dinner before distribution. (Please note fancy is a relative term: we’ve done everything from a chain Italian restaurant to a steakhouse to a revolving sushi bar.) Think of your typical sports banquet: the coach (adviser) stands and speaks a few remarks on the team then hands out the awards. Traditionally, the yearbook staff unwraps their yearbook and shares it with their family. It’s special because they have the first copies and it’s individualized time for parents to see all the work their child accomplished. 

2. Thematic marketing

Theme surveys are a fun way to raise awareness that yearbook sales began as well as get buy-in from your school on the theme. While yearbook purists believe a theme should apply to one year only, you may find several coveted visual aesthetics from Treering Yearbooks’ theme gallery. 

The big reveal can happen once you receive your printed proof and you can make videos and social media teasers with your staff. Some schools make it one of their back to school traditions to reveal the yearbook theme at the start of the school year and use it throughout to market the book and generate content by

• Making T-shirts and wearing them when they are photographing events (remember that QR code to buy!)
• Creating thank you cards, Google slide presentations, and posters via theme graphics
• Asking related questions via social media; for example, with a theme “Give + Take,” ask for multiple takes on the fun run or invite athletes give their top five songs for warm up
• Keeping everything yearbook-related in your theme colors

3. 3x yearbook coverage

Maximizing coverage should be a tradition for every yearbook staff. If we are truly telling the story of the year, it involves everyone on campus. From a yearbook marketing perspective, if students know they are in the book, they will want the book. If they want the book, parents will buy the book.

We love thinking of yearbooks as memory books—they are—they are also a component of the historical record.

4. Staff recruitment and announcement

Your yearbook team is a big deal. Say it with me, "We are a big deal!" Create yearbook staff traditions around recruitment and the announcement of who made the cut each spring. Some ideas include

• Host a party and pass out applications
• Crown your staff publicly (feather boas, sashes, and capes work well too)
• Publicize who is on your yearbook team in newsletters, on social media, and in the front office so parents, coaches, and prospective volunteers can get in touch with you

After all, your yearbook team is a big deal.

5. Freeze time

You don’t have to be Doc and Marty McFly to time travel. Year after year, yearbooks create a personal history; the yearbook might be a few hours of reading during summer, and when you fast forward five or ten years, it will be so much more. Moms, let’s face it, our yearbooks give our kids license to laugh at our hair, clothes, and priorities.

The value of a yearbook does not end at graduation.

6. Dedication

Does your school have a tradition of dedicating the yearbook to a member of your staff or community? If not, skip to the next section. This gets political.

A yearbook dedication could

• Thank a teacher for being a yearbook champion
• Recognize an administrator who is retiring
• Honor a member of the faculty who impacted the school community
• Be a blanket statement to a group on campus, such as the robotics team who went to the national championship for the first time
• Congratulate the promoting/graduating class

7. Yearbook distribution party traditions

Many schools have a special, extended lunch or tie distribution to an all-school event to celebrate the end of the year. A word of advice: if this is a new tradition for you, connect with school leadership early to plan your distribution day.

The good

A simple party with pens, tunes, and tables is all you need. Always invite non-buyers to include them in the signing. More than likely, they'll be the first to buy a book next year. (And if you're using Treering Yearbooks to publish, parents can still buy a book!)

Pizza, a DJ, and pens that correspond to class colors take it to the next level.

The extra

One K-12 school I know used to have students line up outside a bounce house. After they climbed up and slid down, they'd receive their yearbook.

Another elementary school invites the middle school cheerleaders to the signing party. They perform and pump up the 5th graders for fall.

Whichever yearbook traditions you employ, make sure they match your community. If you're just getting started, select one and own it. Once it's routine, add another.

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Celebrating the students on campus—all of them—is what we love most about inclusive yearbooks. This year, the theme for Scholastic Journalism Week is “Amplifying Voices.” If you’re participating, or here for inspiration, here are some ways to integrate Scholastic Journalism Week into your school and get more students heard.

Monday: participate in #makingconnections

From PTA/PTO councils to journalism teachers, there are people willing to share best practices. It’s one of the reasons we love to share about Yearbook Heroes. Identify:

• Who is doing what I want to do?
• What can I learn from them?
• Who can inspire my students?
• What similar stories do we have on campus?
• Who is disconnected? How do we amplify their voice?

You may be the one to teach others—share your story! 

Tuesday: #teachmeTuesday

Because this is a celebration of scholastic journalism, take some time to teach journalism. Start with a writing lesson or practice interviewing. Collectively, you could tackle intorduce media literacy or a difficult reporting assignment such as covering the recent wildfires or tornadoes. 

Wednesday: be about the business of #sharingstories

Take advantage of our pre-planned social media calendar to jumpstart your shares. Make sure your posts feature diverse grades, activities, and subjects. This way, you show students the value individuals make to the whole of your school community.

In your yearbook, you may want to include quote packages or fill-ins to amplify voices and give students the means to share their stories.

Thursday: always fit in a #throwback

Throwback Thursdays are fun because you can do nearly anything:

1. Feature stories from alumni (don’t forget to use their yearbook photo!)
2. Collaborate with a social science teacher on campus to integrate journalism's impact on history
3. Print and display favorite yearbook spreads or covers from the previous years

Friday: #democracyinaction

JEA encourages schools to use the last day of Scholastic Journalism Week to share how their schools and communities value the freedom of the press. Here are some ideas on how to participate:

Elementary schools

• Memorize the First Amendment
• Start student-led media projects

Middle and high schools

• Have a conversation with school administration over the Principal’s Guide for Scholastic Journalism
• Learn to evaluate sources
• Memorize the First Amendment

Your participation in Scholastic Journalism Week 2022, be it one day or all five, will show your journalism students their voices matter as well as the responsibility they have as campus advocates to be the voice of others.