Design

This is the heart of Treering’s Yearbook Club webinars. Teachers looking for classroom support and parent volunteers looking for a launch pad can find resources and how-tos throughout the school year at no cost.

Synchronous Instruction

If you don’t speak teacher-ese (or don’t care to on your prep period), this just means it’s live. This real-time interaction means attendees receive instant responses to their questions. (Full disclosure: occasionally, we divert from the script because the group’s needs demand it.)

Direct Access to Expertise

See what happens when you bring together staff members from product knowledge, marketing, and community advocacy. No PowerPoint slides. No hypotheticals. All yearbook. 

We Believe in Show and Tell

Starting at Treering.com, every webinar shows you how to create, get inspiration, and receive help. We show you how to customize your styles and settings, find marketing materials, and maximize the automations in Treering’s yearbook builder.

Each month, new advisers can join a Getting Started webinar to get an overview of the design and print process. As you progress through your yearbook journey other webinars are available, including Treering Live, our flagship virtual yearbooking event and topical sessions on portrait, advanced design, and theme development.

Your Yearbook Your Way

Yearbook creation isn’t a one-size-fits-all process. Neither are Yearbook Club webinars. We’ll show you all your options to make your yearbook represent your population, from changing up backgrounds to creating custom word art.

The Yearbook Club team releases new Tip Tuesday videos each week on YouTube.

Community

Call it networking, if that’s your thing. In the live chat, attendees exchange ideas and strategies. 

On a personal note, I’ve met some yearbook advisers in the chat who have become contributors to this blog, and I’d like to think lifelong friends. We celebrate professional and personal milestones together. Occasionally, family pics pop into my inbox, or we text a timely yearbook meme. 

No one else understands what being a yearbook coordinator is like outside this small world. I’m going to seek support from those who do.

It’s fall, and we’re all going crazy about yearbook themes. After your team decides on the collective story to tell, consider how you will communicate it visually. If you haven’t yet, use student art on the yearbook cover to celebrate and showcase the diverse talents of the student body. It adds a unique, only-on-our-campus touch, which we love. After all, customization is our thing.

Custom Cover Advice from the Pros

The Treering Design Team helps roughly 200 schools annually with their cover issues. The biggest piece of advice: make sure you have enough bleed. This keeps art from being cut off in the scanning process. We always say to get those printed proofs ordered early; this is one more reason.

They also suggest advisers understand the technical requirements so your art prints sharply and vibrantly: 

• Scan the page at 300 DPI or higher
• Save it as a JPG or PNG
• Upload the image to Treering as a photo

Ideas For Gathering Student Art

Student art is that simple: it’s art from students. Whether you source it with an intra-campus partnership or create a school-wide drive, 

Cover Collaborations

Class projects, such as collaborations with art teachers, get students outside the yearbook room involved. (And really, this is marketing gold: you’re building a relationship with a group who are now stakeholders in your final project.) 

Yearbook volunteer Lauren D. shared how they went from classroom to yearbook cover with an art project at Normandale Elementary. The art teacher used batik patterns made by her students into creatures for their yearbook cover.

How to Do a Yearbook Cover Art Contest

“I believe that students should be the driving force behind the yearbook's design,” said yearbook Adviser Julie R. She uses a cover contest to showcase student art. She asks students to use school colors and to “represent what learning and school look like to them.” Her yearbook team looks through the submissions and selects the one that most authentically captures the year.

If you share Julie’s POV and want to do your own contest, you’ll want to communicate the following:

• Dates for the contest: submission window, evaluation period, and announcement of the winner(s)
• Art requirements: paper size and orientation, medium, required elements (e.g., school motto)
• Judging criteria
• If you have any grade or class restrictions (some schools hold the contest with the highest grade or limit it to students in the art program)

Explain the contest rules in advance to avoid unnecessary tears, hurt feelings, and frustration.  Depending on the number of entries received, all can be included in the yearbook. Check out how these schools integrated their runners-up.

Student Art on the Front and Back Cover 

This is the most popular approach: the winner on the front and runners-up on the back.

Student Art Throughout the Book

Think about it: if you asked students to represent your verbal theme through their submissions, why wouldn’t you use their interpretations throughout the book?

Tag us on social media (Facebook, Instagram, TikTok, X) to show us how you use student talent to foster pride in your school community. 

Form and function. A yearbook table of contents needs both. A well-designed one can make it easier for students and families to navigate, even in a smaller book. It’s another avenue to communicate your theme. And it’s also a layout worthy of those images that didn't make it elsewhere in the book.

Do You Need a Table of Contents in Your Yearbook?

Yes, especially, if you do not do an index. A table of contents is the proverbial road map or neon directional sign for your book. It’s also professional. 

Normally, I’m not a proponent of “everyone else does it.” This is an exception. Yearbooks are reference books. Reference books have tables of contents. Therefore, yearbooks should have tables of contents. (Somewhere, my son’s logic teacher is smiling.)

Tips for Small Yearbooks (<60 Pages)

If you're working on a smaller yearbook, here are a few additional things to keep in mind when designing your table of contents:

• Keep it Simple: Stick to the essentials and only include major sections or events in your table of contents.
• Use Space Wisely: You may not need a double-page spread; integrate your table of contents on the title page.

Tips for Larger Yearbooks (>100 pages)

For larger yearbooks, consider the following:

• Add Sub-Sections: Include sub-sections or categories to help readers navigate through the content more easily.
• Use Visual Cues: Incorporate visual cues such as icons or graphics to help readers quickly identify different sections of the yearbook. These should of course correspond to your theme.

How Do You Arrange a TOC for YB?

It may be tempting to tackle this first since it spans the first few spreads of your yearbook. Wait! You may increase sections or move pages through the design process. 

• Let Your Ladder Be Your Guide: A yearbook ladder is essential when planning your book and for creating the table of contents. Make sure your ladder and table of contents align.

https://blog.treering.com/need-yearbook-ladder-planning-efforts

• Determine the Level of Detail: At a minimum, include the major sections: people/portraits, events, clubs and organizations, athletics, and arts. Larger yearbooks may need to create sub-sections.
• Focus on Clarity: Ensure your sections and page numbers are easy to read and understand, even at a glance.

4 Tips To Integrate Your Yearbook Theme

Because every detail counts when creating your epic school yearbook, there are a few ways to apply your theme to your yearbook’s table of contents.

1. Use Theme Colors: Incorporate theme colors into the layout for text, borders, or background elements.

2. Include Theme Graphics: Add graphics or illustrations related to your yearbook theme to enhance the visual appeal. This could be icons, symbols, or images representative of theme elements.

3. Custom Fonts: Choose fonts that complement your yearbook theme and use them consistently throughout your table of contents. This will help tie the design together and create a cohesive look and feel.

4. Creative Section Titles: Get creative with your section titles and use language that reflects your yearbook theme. 

A well-designed table of contents is a requisite element of a school yearbook, helping to guide readers through the content and enhance their overall experience.

We love nothing more than seeing yearbooks personalized with each student's memories. Custom pages embedded within the pages of classmates, activities, and school-wide celebrations deliver more than memories. They celebrate the uniqueness of the individual holding the yearbook. Congratulations to all the parents who created and shared their designs. The following six wowed our panel of designers and yearbook parents to earn the top honors in either the K-8 category or high school one.

K-8 Custom Page Winners

First Place: Laura Dauley, IL

"I wanted to honor Harper’s eleven years at Mayer with custom pages that show her journey from beginning to end," Dauley said.

Why we loved it: this spread looks like it could be a magazine ad. It's clean. The photos have a strong alignment. Dauley's use of the canary for both Harper's name and the years adds balance where the polo shirt could have been a distraction. The negative space in the parent message is a place of rest for the eyes among the thirteen photographs.

Second Place: Nicki Prettol, TX

Since her son loves baseball, "it seemed fitting to give him baseball-themed custom pages," Prettol said.

Why we loved it: Again, the use of color made the designers on the judging panel smile: the orange is in both photos and text, unifying the design. From the stats on the left-facing page, to the highlights on the right, Prettol used a little text to make a big impact.

Third Place: Colleen Packman, TX

"As his elementary 'mission' comes to an end," said Packman, "I couldn't think of a better way to represent his time than to relate it to one of his favorite hobbies."

Why we loved it: E-sports and cyberpunk are trending in the design world. That alone made us take a second, third, fourth (you get it) look. She used subheadings to organize the content in a game UI.

High School Custom Page Winners

First Place: Ethan Scrogham, IL

"This year I am a senior and wanted to put something to show all of my accomplishments and activities," said Scrogham. He compiled this spread using photos from the past four years.

Why we loved it: The story. Scrogham's involvement increased each year (as did his smile). Seeing a freshman on the court wearing a mask grow into a campus leader is a portrait of resilience.

Second Place: Amie Kelp, MI

"This [creating a custom page] is the best way to personalize a book possible," Kelp said. She created over ten to celebrate her daughter and the memories they made.

Why we loved it: The title made us smile, as did the pet photos. Kelp used the border color to visually connect related adventures, which brought some order to the collages.

Third Place: Kirsten Megaro, NJ

Megaro said, "As homeschoolers, most of life is part of our learning. This first spread gives an overview of our year." Each child also has their own spotlight custom pages spread for their personal memories.

Why we loved it: This spread shows the impact three people can have on their family and community. Megaro matched the photo styles bringing unity to the various backgrounds and locales. She also made the busy background work by using white text blocks with transparency.

The 2024 Design Contest Winners are the most diverse collection to date. 

“Every year, our editors craft spreads that wow and inspire our judging staff.” said Marketing Manager Megan P.

With nearly 50 creatives combing through the submissions, each looked for their ideal. Purists advocated for hierarchy and balance, journalists dug through each piece of copy for the stories, graphic designers sought out-of-the-box applications, and empaths soaked in every moment. The three winners for each category are below, plus some favorites we had to showcase.

Lone Rangers (Teams of One or Two)

Solo yearbook coordinators hold a special place in our hearts; that’s why they have their own category. They tackle both administrative and creative tasks. They are the face and hands of their yearbook programs. And they shared some legendary spreads.

First Place Winner: Arianna Fang, Thomas Russell Middle School

Arianna Fang displays an understanding of how repetition and consistency enhance design. Fang uses several colors in the swirls and accents. They all share a palette, bringing harmony. One judge called out the “pop” the palette brings to each page.

“I love the use of color and design throughout this spread,” a second judge said. “It immediately sucked me in and made me want to read the page.”

Her spread uses elements of art to showcase students at work. From photo frames that look like brushstrokes to the dotted stroke details on the edging of a few photos, there is a DIY aspect. She also repeats the purple accents as a wash and leopard spots in different levels of transparency, bringing balance. 

“Even with all the elements on the pages, it has good movement and interest,” a judge said.

“Art is expressing ourselves,” Fang said. “And if you believe in the beauty of art, you can achieve wonders.”

We couldn’t agree more.

Second Place Winner: Karen Goodchild, COACH

Karen Goodchild had us at her brilliant use of modular design. Her spread has a variety of stories, excellent hierarchy, and multiple reader entry points. Several judges called out the detail of students holding up the page numbers.

“This entry includes a lot [over 60] of students without overwhelming the spread,” a judge said.

A dark background could be problematic. Goodchild demonstrates mastery of contrast by ensuring all the copy is readable.

“I appreciate the balance of traditional yearbook content with fun graphics and content,” a judge said.

Third Place Winner: Sabrina Reimann, Westmont Junior High School

First day traditions at Westmont Junior High include red carpet and music on campus. “Our 6th graders are always nervous, and we make it welcoming for them,” Sabrina Reimann said.

This spread captures that energy.

The DIY look is a huge graphic design trend. It resonated with several judges who said, “The bulletin board vibes take me right back to the first day of school” and “This looks like my school yearbook.”

The layered effect helps the art and photos work together.

“It is a fantastic representation of what you can design with Treering's available background and graphic options,” a judge said.

Group Gurus (Teams of Three or More)

While yearbook clubs and classes use teamwork to create their books, they do it while balancing delegation, learning communication, and trusting one another. The top three team collaborations had little in common stylistically. Where the won the hearts of the judges is in their storytelling.

First Place: Jensen Ranch Elementary

Many judges-slash-parents had an emotive reaction to seeing these role models and campus influencers on display in this way.

“Students are going to revisit these pages because not only are they able to see their teachers’ photos as a blast from the past, but their words are influential,” a judge said.

These “relatable” and “heartwarming” “pearls” (the judges’ words) are the result of the yearbook team’s efforts. They collected the quotes and photos, a labor-intensive task in itself, and organized them in the winning design with uniform sizing to keep such a content-rich spread from becoming cluttered. 

Adviser Johnetta Maduakolam said, “It captures the essence of our school community from the past to the present.”

Second Place: North Star Academy

Ownership.

“None of the 22 students [in the yearbook program] actually chose to be there,” Adviser Carol Landers said, “Once we got the Treering software, the excitement kicked in, and kids started asking for jobs.”

Now look at them. From theme explanation and the colophon to the stats (hello, 86% in the yearbook 2x or more) and job descriptions, the team at North Star Academy used the space to educate others on their campus about the facets of yearbooking. 

From a visual perspective, there’s so much more to love about this spread:

• “Great mix of images and text to carry the reader’s eye through the spread.”
• “Colors are cohesive and match a beachy theme.”
• “Loved seeing the theme subtly applied to the background, colors, graphics, and text.”
• “Great use of space, equal and consistent spacing, and font choices.”

Third Place: Northern High School

Our love of this spread stems from the fact that everything points back to the theme:

• Wordplay
• Blueprint background “pulls it all together“
• Storytelling

“I love the story that this spread is telling,” a judge said. “You can tell that the school is building and making a positive change for the students.”

The team at Northern took care to design each module to fit the content. For example, the timeline is a graphic quick read, and the first-day saga is a feature story with multiple perspectives. The photography is also diverse: action, headshots, groups, and in-progress views.

“It gives readers a great sense of this school’s big move,” another judge said.

Design Contest Honorable Mentions

The above slidwshow contains designs from

• Karen Goodchild, COACH
• Matt Jones, Mission Oak High School
• Carren Joye, Academy Days Co-op
• Carol Landers, North Star Academy
• Yuri Nwosu, Lennox Middle School
• Brooklyn Vanderhey, Brookings-Harbor High School
• Bri Webb, Rooted Christian Co-op

Avoid common yearbook mistakes with these tools and tiny changes to up your design and proofing game in the nth hour. Panicked, you shout, "Do I even have time to make changes?"

You'll make the time to avoid notoriety like this. 💚

1. “Unintended Cropping”

Eeek: you created a legendary layout, and then, poof. A classmate vanished. Unintended cropping is a nice way to describe the disappearance of a student caused during printing and binding. So often we focus on proofing and editing yearbook copy, that we neglect our showstopping images. 

How to Proof Photography

Take precautions with photos on the edge of each page: the gutter between facing pages and the bleed areas can be problematic. Double-check both.

Gutter Space: This is where the yearbook pages meet at the binding. Be mindful of the gutter when placing photos across spreads. Avoid the mistake of placing important elements, such as faces or text, too close to the gutter to ensure they are not "cropped" in the binding process.

Trim and Bleed Areas: If photos extend to the edge of the page, ensure they extend beyond the trim line (where the printer cut your pages) into the bleed area. This prevents white borders from appearing along the edges of the printed page due to slight shifts during trimming. Keep faces on the inside of the trim lines.

2. Poor Photo Quality

Another photo mistake has to do with our favorite extension of ourselves: our phones. Cell phone photos print beautifully in the yearbook when you follow these caveats:

• Since original images work best, set up shared folders so parents, students, and teachers can share directly. This ensures that the highest quality version of the photo is available for printing.
• Avoid destructive edits and filters; if you’re not using Lightroom, chances are, you’re ruining the photograph’s quality. 
• Beware of texting photos, as some apps automatically reduce the file size. 

Saying it loud for the people in the back:

• A screenshot is not a hi-res image. 
• Your DSLR on auto will never get that volleyball in focus. 

I feel better. 

Built-In Proofing Tools

Treering warns you when your image may not print well while designing.

Your printed proof* is also the best guide. This allows you to identify any potential issues with image quality before officially going to print.

*A printed proof is just that: your yearbook as-is printed IRL so you can mark up mistakes, double-check contrast, and see your in-progress work. The best part: your Treering account includes one free. 

3. The Same Kids Over and Over

And over. And over. Sometimes, it seems there are only two students on campus:

1. The tri-sport athlete, who is also ASB president, the lead in the spring musical, a student ambassador, in eighty-five (OK, it just seems like it) AP classes, and works part-time as the PM custodian.
2. The student whose name is on the roster.

Both are valuable members of the campus. The second is a little harder to find.

Creative Yearbook Coverage Ideas for Camera-Shy Students

Include more students (like #2 above) with modules dedicated to

• Student spotlights and mini-feature stories
• Academics coverage through classroom candids 
• Artwork and gallery spreads
• Quote bars
• Pet photos

4. MIA Spring Sports and Events

We see it all the time in yearbook adviser groups: the woe of covering the final quarter of school with a traditional publisher. If your multi-year contract leaves you with no options, try

• A spring supplement
• Creating photo slideshows and linking them via QR codes

How Do I Include Spring Events in the Yearbook?

With yearbook deadlines in February, a supplement used to be the only way end-of-the-year activities made it in the book. Technology changed that. With digital printing and a three-week turnaround, spring sports, ASB elections, and award ceremonies can be in the book. 

Need even more time? Treering’s ship-to-home option eliminates the summer shuffle and back-to-school distribution.

5. Inconsistent Formatting

Someone once told me if a bunch of yearbook advisers were in a room and our proofs fell on the ground, we should be able to rebuild our books just by the the design consistency. It’s a mistake to not have a cohesive look.

New to yearbooking? A templated solution may be the best. A Treering theme built with consistent formatting elements maintains uniformity across pages and sections.

Use the styles panel to establish guidelines for text (size, alignment, formatting) and images (border, effects) to ensure consistency. While you can have all the styles in the world (please don’t), make sure they are intentional. 

https://blog.treering.com/yearbook-fonts-make-or-break-yearbook-design/

When in doubt, use Garamond for body copy (8-point for captions, 6-point for portrait names). If it’s good enough for Harry Potter, it’s good enough for your yearbook.

6. Ignoring the Principles of Design

Piggybacking on formatting, we’ve all heard the adage, “Learn the rules, then break them.”  The rules exist for a reason. (Did you read that in my teacher voice?) 

Design 101

Designing from scratch? Start from the center and move out.

1. Place your dominant photo. Contrast in photo size helps guide the reader.
2. Build out related content. Captions help identify the subject of the photo and supporting images give the full event story.
3. Add secondary content. Use pull quotes, interview bars, modules, and graphs to diversify your storytelling.
4. Add theme visual elements. Everything should go back to your theme. Everything.

7. Costly Yearbook Overruns

Sales quotas and surprise boxes of “extra books” add up. The same digital printing that allows for a three-week turnaround also gives you peace of mind when it comes to ordering. Say goodbye to guesstimating in November what you’ll distribute in May. Treering only prints pre-paid orders. This way, every year is a sell-out year. Additionally, there’s no waste and no leftover books. 

Yearbook mistakes occur in design and coverage, affecting the quality and reception of the final product. The simple changes above, including proofing, understanding how design affects the (no pun intended) whole picture, and using back-end tools that help–not hinder our process–you can elevate the overall vibe of your yearbook program.

Two blogs ago, we began our journey to start and finish a yearbook in 60 days. From establishing a ladder and crowdsourcing structure to flowing portraits and adding in fall events, the first month yielded a near-complete yearbook. These next fifteen days of our adventure include proofing, promoting, and packing in spring events. All the resources you need are linked below (for help center articles, you will need to log in to the editor help center).

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. PDF Proofing

Just because we are speeding through the yearbook creation process doesn’t mean we will be careless. Proofing tools such as downloadable PDFs and a free, physical cover-to-cover proof of your yearbook are free through Treering.

Let’s start with PDFs. English teachers everywhere will tell you errors that are missed on the screen often pop on paper. Read any copy (stories and captions) aloud to assess for tone and errors that digital proofing tools missed. These are low-resolution (the actual print file size might crash your computer), so you can download them quickly.

Use your PDF proofs to also

• Triple-check your portrait pages: correct spelling of names, the accurate placement of students and teachers in classes or grades
• Ensure faces aren’t lost on the edges (margins) or in the middle (gutter) of your spread
• Students are visible in the photos: sometimes, a photo box is the wrong size, and the faces are either huge or unrecognizably small. When possible, try to make all faces on a collage spread the same size.
• Show sneak peeks to your buyers - when parents see their child is in the book, they will buy the book!

Pro tip: use as many of your 99 PDF proofs as possible! 

Yearbook Editing Resources

• Video: Ordering PDF and Printed Proofs 
• Blog: Free Yearbook Proofing Tools 

2. Design Pages (Spring/Second Semester Events)

Last time, you learned two ways to design. Because the second semester is unfolding as you build your yearbook, it may be easier to collect photos. This is the time to evaluate those first semester spreads: if they are not full by now, combine events and re-allocate space.

Coverage Resources

• Blog: Six Ideas to Fill Pages in Your Yearbook
• Article: Adding Pre-Designed Pages (You must login to the editor Help Center to view)

3. Purchase Reminders

In these remaining 30 days, up your promotion game by doing at least one thing a week to share about the yearbook:

• Reach out after each school event with the appropriate photo share link and email
• Call or email parents of students who are in the book three times and have not purchased 
• Have a contest: the grade or homeroom with the largest percentage of purchases earns extended recess
• Remind purchasers to customize their yearbooks (more on this next time)
• Ask campus influencers (ASB, PTA/PTO accounts, athletics) to hype the yearbook
• Have flyers at a school-wide event, such as the band showcase

Yearbook Sales Resources

• Google Slides: Customizable Flyers 
• Article: Tools for Promoting Your Yearbook
• Blog: 5 Social Media Posts to Sell Yearbooks

4. Printed Proof

Treering’s Marketing Manager Megan P. likes to say, “Works in progress welcome!” Because you need your printed proof in hand before your final deadline, order it now. It can take up to 18 business days for this yearbook freebie to arrive.

With portraits and fall events in the book, there is plenty to evaluate. Use your remaining PDFs for copy and photo edits.

Pro tip: When my printed proof arrives, I take a Sharpie and mark it up. Then, I use it as a tool to clean up each spread one by one.

Proofing Resources

• Video: Ordering PDF and Printed Proofs 
• Blog: Free Yearbook Proofing Tools 

Yearbook with a Friend

Involve a second or third set of eyes during the proofing process. Potential yearbook proofing heroes include:

• Front office staff (they know all the things)
• Student TAs 
• The secretary of the parent group
• Coaches and club leaders
• A friend who owes you a solid

Next time, we’ll send the yearbook to print and prepare for distribution.

Two types of people start a yearbook towards the end of the school year: those handed the crown minutes ago, and those with hundreds of other tasks for the school and now have “free” time to begin one more. Creating a yearbook in 60 days is doable. Promise. We’re breaking it down for you in four parts, each with two weeks' worth of tasks and inspiration. Consider this your yearbook easy button.

Throughout the series, there will be resources for inspiration and help. Watch this quick video to see

• How to log into the Ediotr Help Center for exclusive step-by-step articles
• Where to find resources to share with parents
• Where to get design inspiration, lesson plans, and more

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok. 

1. Confirm Your Book Details

It’s tempting to jump into the glamorous yearbook tasks such as theme and design. There’s a little back-end work you need to do first for two reasons:

1. Your dates will direct your workflow
2. Your yearbook details determine the price of your yearbook

Dates

With Treering, you can change your dates at any time. Remember, your three-week turnaround begins once you hit Print Ready, and send your book to the printers.

For Parents: Custom Pages Deadline

Parents will see this date on their account, indicating when they should purchase the book or complete any customized pages. It doesn't impact the printing schedule. 

Some parents {raises hand} need a little extra time and reminders to complete theirs. Treering recommends a cushion of about two weeks.

For Editors: Finish Editing Yearbook Deadline and Estimated Delivery Date

This is your one and only deadline for editing the book—and you set it! Select a date three weeks from when you want to distribute it. 

You won’t be able to edit the delivery date directly. Treering automatically populates it by the date you choose for your deadline. If you need additional time to capture year-end events, no problem. Your three-week turnaround will align with your new deadline.

In part four, you’ll learn how to send your yearbook to print. 

Pricing

The yearbook price will change in real time when you adjust the page count and cover finish. The best way to firm up your page count is to create a ladder (more on this below). 

Shipping and Index

Bulk shipping to the school is free. If you select this option, you choose how to receive your yearbooks:

• Sorted alphabetically
• Sorted by grade and then alphabetically
• Sorted by teacher and then alphabetically

Alternatively, many online or hybrid academies and schools electing to do a fall delivery choose the ship-to-home option. When parents order yearbooks, they also pay a flat rate shipping fee.

Book Details Resources

• Video: Chief Editor Dashboard
• Free Live Webinars: Treering’s Yearbook Club

2. Build a Ladder

A ladder is a chart that represents the pages in a yearbook. It’s the industry-standard tool to help you stay organized. On it, you allocate a topic to each yearbook spread (that’s yearbook-ese for two facing pages). 

Because yearbooks tell the story of the year, there isn’t a codified order to how things go. Typically, they include

• Academics: school distinctives, achievements, and activities
• Events: fundraisers, activities, performances, before- and after-school activities
• Organizations: clubs and teams
• People: student, staff, and faculty portraits
• Thematic content: larger books employ divider pages to separate sections

To build your ladder, look at the last few yearbooks and the latest school calendar.

1. Brainstorm the non-negotiable events, sections (people, arts, sports), and yearbook traditions
2. Brainstorm features, specials, and theme-related content
3. Decide how you will organize the book
4. Allocate spreads

We love doing this digitally because it can be fluid. If your page count is looking overwhelming because of time or budget, combine some topics. Remember to update your page count on your book details so it matches your plan.

Yearbook Ladder Resources

• Google Sheet: Free Yearbook Ladder Template
• Google Sheet: Example Ladders (there’s a separate tab for elementary, middle, K-8, and high school examples)

3. Set Up Photo Folders

The best photo organization tip I can give came from Yearbook Hero Katie Parish. She said to create folders to mirror your ladder. This way, you know you are collecting content for every single spread you planned. And spoiler alert, your design process will look like this.

By investing the time to set up folders this way, you can simplify your workflow. Just open the corresponding folder and click, drag, drop, and done! 

In the video below, you’ll see how to add folders and set up crowdsourcing features. Notice the Art Show folder is Editor Only. This means only you, the editor, can place photos in this folder. After activating their accounts, parents will see the yellow “public” folders and be able to share. At any time, you can make a folder Editor Only and vice versa.

In Part Two, we will give you five strategies to fill those shared folders with content so you can build your pages.

Photo Organization Resources

• Article: Creating Folders and Subfolders (this is one of those Editor-only resources, so you'll need to log in)
• Article: School Photos

4. Choose a Whole-Book Look

The Styles menu is where it’s at: you can create font and photo presets, adjust your margins (#TeamMarginsOff), and select the theme for your yearbook. Because I have 60 days to create a yearbook, I am skipping all the customization options and selecting a pre-designed theme to give my yearbook a unified look.

For a cover-to-cover drag-and-drop experience, the design team recommends the following Treering themes:

Theme Resources

• Google Slides: All Treering’s Yearbook Themes
• Blog Category: Theme Ideas and Inspiration

Remember, get to know your dashboard; it’s the first thing you see each time you log in. Part two of this series will outline the promotion tools built in the yearbook builder and start the design process.

Yearbook with a Friend

You can also recruit team members to help you build and market the yearbook. With Treering, you can set permissions and assign pages to help delegate your workload. Additionally, parents, teachers, and students can help gather content and promote book sales.

Organization Resources for Yearbook Teams

• Article: The Difference Between Chief Editors and Staff Editors 
• Blog: 5 Yearbook Volunteers to Recruit

Adding an interactive element to your yearbook pages can increase engagement and personalization in a culture measured by double taps and shares. Interactive yearbooks can have modules or spreads where students can record their ideas or engage with content. (And if you know anything about Treering, we’re all about making yearbooks as unique as your students.) Below are four ideas, from drag-and-drop solutions to those requiring a bit more delegation (wink) for your yearbook.

Interactive = Personal

The most hands-off way to help others interact with your yearbook is Treering’s custom pages. These two free pages in every yearbook are prime real estate for artwork, celebrations, firsts (lost tooth, car, homerun, etc.), and what matters most to each family. Knowing they are creating a keepsake, many parents opt to add more pages.

These custom page examples from the Treering team include non-school sports, pets, milestones, and family trips.

All About Me Pre-Designed Pages

While seeing all that our school community achieved in a year gives us the feels, adding opportunities for students to share their take captures a deeper moment in time. It shows students how they contribute to the whole with their unique take on the school year. Adding an All About Future Me component allows students to dream. (Moms, it also gives us something to read aloud at their graduation, “Yes, Erikson, you really did aspire to be an underwater ninja.”)

Pro tip: many Treering themes have these templates ready for you to drag onto a page.

Fill-in-the Blank Stories

Part 80s nostalgia, part English teacher ploy to get us to know our parts of speech, fill-in-the-blank stories can range from nonsensical to [fill in the blank]. 😉

We created one you can copy and paste for your yearbook.

Puzzles

Including puzzles in a yearbook enhances personalization because they can play with words, images, and situations unique to your campus, fostering a sense of ownership. Simultaneously, these activities bring additional engagement into the yearbook, making the publication more dynamic. You can choose to add content with words and pictures.

Word Puzzles

Word searches, crossword puzzles, and the like add an entertaining interactive break from traditional pages. Additionally, for younger students, they can be a means to involve family members who may enjoy solving the puzzles with their child, creating another shared yearbook experience.

Include things in your puzzles such as school subjects and the 

• Mascot
• School address (street and city)
• Special events or all-school activities
• Principal’s last name
• Names of clubs, teams, or electives

An online puzzle maker can help you customize an interactive puzzle.

People Matching

More fun than a history quiz, a yearbook matching module is a way to use your interactive content to increase coverage. Answers can share a page with the colophon.

Match

• Students to cars 
• Baby photo to the students or teacher
• Teachers to their first job
• The cleat to the sport
• The fundraising total to the class

The easiest ask: pets. 

Side note: maybe I should have titled this, “Gamify your yearbook.”

I Spy

There are two takes on this:

1. Search for objects such as eight basketballs, 14 pencils, and five nets. These items already exist within a section or the yearbook as a whole; you're just asking the student body to take a closer look.

2. Find a person. This is the most labor-intensive: hide a COB of your mascot throughout the yearbook. (Yearbook Hero Katie Parish had a great take on this.)

Adding one or all four of these interactive yearbook page ideas gives students a place to reflect, share their “voice,” and foster a sense of community ownership of your collective narrative.

Adding a spot of gold is a growing yearbook trend. And we love it! While gold is a go-to accent for a 50th-anniversary book, use it to capture the spirit of 2024. See how easy it is to build a gold-themed yearbook with these design ideas and headlines.

Free Whole-Book Looks and Yearbook Templates

You don’t have to begin with a blank book. Opting for a theme package is a time-saving alternative if crafting one from scratch seems overwhelming. These four golden packages by Treering Yearbooks below streamline the design process and are fully editable.

Gold Foil Yearbooks

Adding optional gold foil to the cover draws attention to specific elements like the school name or key theme graphics. 

These two resources will help you begin:

1. Adding foil to Treering’s art
2. Adding foil to your original design

Advice as Good as Gold

“A [Treering] theme does a lot of the graphic design work for you: it’s like giving your students fill-in-the-blank notes as opposed to having them copy them by hand,” said Yearbook Hero Lauren Casteen.

She and her team select one or two of Treering’s graphics packages and adapt them to tell the story of the year. They design layouts from scratch using the backgrounds, overlays, and other included visuals to build their style guide. Read more on Casteen’s approach to teaching design alongside using Treering here.

https://blog.treering.com/teaching-graphic-design/

More Than Just a Look

A visual theme becomes stronger when headlines connect content to create a story. Your gilded yearbook theme is more than a color scheme; it’s a clever play on the year (‘24) or a way to highlight a milestone (e.g., 50th anniversary). Here are some headlines to align your verbal and visual theme.

Headline Ideas

A gold yearbook theme needs some golden headlines. We love browsing an idiom dictionary to create a list of headlines and spinoffs. Pro tip: an idiom dictionary is a great place to start with any theme.

• Worth its Weight in Gold
• Gold Mine of Information
• Heart of Gold
• Gold Standard
• Silence is Golden
• Golden Girls
• Gold Star(s)

Punny Gold Headlines

Puns, while a particular favorite of this adviser, are best used when peppered in. Using too many becomes like white noise and runs the risk of being unfunny. (The horror!) Remember, if one person doesn’t get it, chances are, many of your readers won’t–case in point: the Ponyboy Curtis reference above.

• Au-some
• Glitter of Speech
• Gold Feet - soccer or step team
• Golden Age of the [mascot]
• Goal Diggers - volleyball
• If I Gold You That
• Thanks a Bullion

Headlines Using Synonyms

As with puns, too many Gold This and Gold That headlines diminish the luster. Brainstorm a list of synonyms to use, and then search your idiom dictionary for new nuggets.

• All that Glitters
• Rain or Shine
• Rise and Shine
• Sea to Shining Sea
• Shine On
• Shining Example
• Take a Shine to

Writing Your Own Headlines

If a curated list is too much of an easy button, and you want to teach the process, here are five steps to craft a headline.

1. Review the spread and sum up the coverage in a single sentence.
2. List five keywords from the coverage. 
3. Look up idioms and/or puns incorporating those keywords and their synomyns. Compile a list of five to ten before moving on.
4. Evaluate which headline idea achieves the goal of accuracy, clarity, and interest.
5. Revise and rewrite until the answer is “yes” for all three.

https://blog.treering.com/how-to-improve-yearbook-headlines/

To dig more into a goldmine of theme development, check out

• Treering’s Free Curriculum
• 3 (but really 7) Design Elements to up your Yearbook's Visual Appeal
• Creating a Yearbook Style Guide: Advice to Follow

Modular design for yearbooks is an approach to layout and design that emphasizes flexibility (just like your favorite yearbook company) and ease of content organization. Small, self-contained modules include photos, copy, and other theme content. With multiple reader entry points, a modular layout contains three or more, each telling a different story.

Learn the difference between traditional and modular design.

Four Modular Layout Ideas

Because modular design has many interpretations and applications, we pulled together four different looks.

Idea 1: Let Your Story Be Your Guide

This spread covers the middle school schedule, media program, study habits, and electives in six modules. There is a large amount of copy beyond the feature story and a quote "sidebar" running down the middle of the spread.

Idea 2: Give the Whole Picture

This varied collection of mods includes a quote package, personality profile, election results, and event coverage. In a chronological yearbook, such as this, modular layouts help organize myriad stories on a single spread.

Idea 3: Start Small

Not only did the six polls reveal more about the faculty, but the yearbook editors added quotes and cutouts to teach us more. Adding a mod to the people or reference section is one way to add voices to an otherwise flat section.

Idea 4: Drag and Drop

Low on copy, high on images, this sample spread with four modules provides ample space to detail aspects of art creation. As-is, this layout is available with the others in the Maximalist theme under layout and design for Treering Yearbooks editors. Other modular themes include Tropical Chronicles and Tied Together.

Layout Tools and Tips

Treering Yearbooks' built-in tools to help you create your own layouts and modify ours in a few clicks.

Treering design school in under 18 minutes.

Pros and Cons of Mods

While modular design increases coverage opportunities, it takes more planning from your editorial team. 

Pro: Coverage

Devoting a spread to one topic limits the coverage to one group. Opening up a sidebar or two increases your possibilities to tell more of the year. 

https://blog.treering.com/evergreen-content-yearbook/

Pro: Collaboration

On larger teams, modular design facilitates collaboration among a team of yearbook contributors. Section editors can distribute interview and photography assignments by topic.

A quick note for advisers: assigning module topics is also a way to combat the “I have nothing to do” line that tends to get tossed around the newsroom. 

Pro: Consistency

Recurring modules maintain a consistent look and feel throughout the yearbook, which strengthens the theme and overall design.

Con: Planning

Frankly, some content may not neatly fit into modular structures. It’s fetch. And if not managed carefully, modular design may lead to overusing the same design elements. There’s a fine line between consistency and monotony.

Yearbook Module Ideas

The most popular yearbook mods tend to be sidebars with a question-and-answer format. If you want to add something new to your yearbook layouts this year, this is one way to increase coverage and develop open-ended questions. 

Consider building in these additional modules:

• This or that: fashion, fandoms
• Matching: teachers with their first jobs, the shoe to the sport
• How-tos/step-by-step: prep for an inside and outside pirouette, outline a DBQ essay
• Flat lays: teachers’ desks, backpacks
• Essential gear: art kit, robotics team
• Timelines: getting ready for a school dance, fundraiser from start to finish
• Lists: five ways to welcome new students, 10 reasons people auditioned for the spring musical

This blog is adapted from Liz Thompson’s Design 201 session from TRL 23: Start Here. Thompson, a former high school yearbook adviser, serves as a customer success manager with Treering Yearbooks. 

Recreating the wheel is exhausting. Having Treering Live (TRL) experts provide all their tips and tricks saves time and energy and brings the fun back to yearbooking. (Yes, yearbook is a verb.) Treering tailored TRL for yearbook volunteers, educators, and aficionados of all levels, offering 18 sessions so you can engage with various aspects of the creative process. In anticipation, we compiled our top reasons TRL is the yearbook event of the season.  

1. Leave With a Road Map

Figuring out how to get started when you're new to the school yearbook is daunting, especially when the person who used to do it is no longer at the school. Learn how to start and finish your yearbook.

Recommended sessions: I’m the Yearbook Coordinator… Now What? and Teaching Yearbook

2. Live Event

Real-time sessions mean your questions get asked and answered promptly. Between the live Q&A during each session and the chat throughout, there are plenty of opportunities for shared learning. 

Recommended sessions: Ask Us Anything with Treering’s Co-Founder Brady McCue and Keep, Change, Stop

3. Connecting with Other Advisers

Because two—or four hundred—heads are better than one, working together turns terrifying yearbook mountains into easy-to-approach small hills. TRL is not just about knowledge acquisition; it's about building connections within the yearbook community during National School Yearbook Week. You'll collaborate with fellow yearbook enthusiasts, sharing your triumphs, learning from your challenges, and forging bonds beyond these three days online.

Recommended sessions: Fundraising and Crowdsourcing and Social Media for Yearbook

4. Making a Plan

From a ladder and coverage calendar to the next marketing campaign, you’re leaving TRL with concrete steps to make the best yearbook yet. 

Recommended sessions: Getting Organized and Creating a Marketing Plan

5. Design Inspiration

Yearbook Hero Lauren Casteen introduced us to mild, medium, and spicy design. Wherever you fall on this scale, you will gain an understanding of layout, typography, and color and how to go to the next level. You’ll also be able to help your yearbook team produce robust designs. Because, seriously, no one should yearbook alone.

Recommended sessions: Design 101 and Design 201

6. Three Days of Training

Joining TRL for one or all 18 sessions is a testament to your passion for preserving the memories and historical record of the school year, one page at a time. 

7. Cash

Kind of. Because we love a theme, there will be some sort of game in many sessions. Prizes include pizza parties, art supplies, and gift cards for coffee or Amazon.

8. 6+ Hours of PD

Treering loves teachers. You’ll see learning outcomes in the session descriptions, and some of us, unabashedly, speak in teacher-ese. We know the importance of pro-grow opportunities. We know how annoying it is when someone reads their slides. 

9. The Treering Difference

Many schools consider changing their yearbook program and need to see Treering’s software firsthand. Busy schedules make it difficult, so we have four opportunities to dive in.

Recommended session: Live Demo

10. The Journey isn’t Over

In keeping with our game theme, your next winning move can take the form of weekly posts on the blog, monthly webinars, and 24/7 support with the Help Center. These myriad options allow flexibility in scheduling and enable you to revisit content or learn something new at your own pace. 

Share your top moments during TRL: 23 by tagging us on social using @treering (Facebook and X) or @treeringcorp (Instagram and TikTok) using #trl23.