Treering Blog

This is the final installment in a four-part series on creating a yearbook in 60 days. By now, portraits and spreads are in the book, and it is time to polish both. Day 46-60 tasks center around communication to parents and the print process. 

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. Custom Page Reminders

Marketing Rule of Seven aside, parents are busy. Teachers are solving the world’s problems. We need reminders (not the “loving” ones that are really sassy in disguise). Remember the parent purchase date you set during days 1-15? This is the date by which parents should customize and purchase their yearbooks. 

While parents do not have to fill their free, two custom pages with memories, a little education goes a long way. Here are a few ideas for reminders:

• Include a flyer in the monthly newsletter
• Share a video tutorial on your parent group’s social media page
• Create a virtual parent event aligned with one of Treering’s parent webinars to “attend” together
• Host a custom pages night and walk parents through the process

Custom Page Resources

Remember, you must use the login button to access the editor articles.

• Editor Video: Reviewing All Students' Custom Pages 
• Parent Video: Creating Custom Pages with Page Builder 
• Parent Video: Creating Custom Pages from Scratch with Page Editor 
• Spring Parent Webinars: Yearbook Club

2. Make Corrections

Continue using those PDF proofs and the page warning tray to manage duplicate images, low-resolution images, margin warnings, and spelling errors. 

Page Warning Tray Resource

• Editor video: Page Warnings 

3. Print Ready Process

You tell Treering when to begin the printing process. When your Finish Editing Yearbook Deadline arrives, your yearbook does not automatically head to the printers. Remember, your three-week turnaround begins from the date you send the book to print.

It will take 15-20 minutes for you to complete the pre-print process below.

After you complete the checklist and select the dancing “Print my Yearbook” button (cue the confetti), you will receive an email with your final-final PDF proof and instructions if you find a grievous error and need to stop the printing process. There is an extremely short, blink-and-it's-over window to do this; it may cause production delays.

Sending Your Yearbook to Print Resource

• Video: Setting the Yearbook to Print Ready

4. Never Say, “No.”

You will never have to turn away a student at a Treering school who wants a yearbook after the print deadline. With Treering, you can even order and personalize past years’ books. 

Additionally, with the fundraiser and book donation options, you can ensure students in need have books as well.

Post-Print Ready Resources

• Parent Video: Buying a Yearbook for a Previous School Year 
• Article: After Deadline Orders 
• Video: Fundraiser Disbursement Options When Setting Your Yearbook to Print Ready 
• Case Study: Yearbook Hero Janet Yieh Gives Away Yearbooks 

Feeling Adventurous? Plan a party!

Yearbook signing parties need not be extravagant: tables, pens, tunes. 

Yearbook Signing Party Resources

• Blog: 10 People To Thank
• Blog: The Best Yearbook Distribution Ideas

You did it! How will you celebrate building a yearbook in 60 days? Be sure to tag @treering on Facebook and @treeringcorp on TikTok and Instagram to show us. Happy yearbooking!

Two blogs ago, we began our journey to start and finish a yearbook in 60 days. From establishing a ladder and crowdsourcing structure to flowing portraits and adding in fall events, the first month yielded a near-complete yearbook. These next fifteen days of our adventure include proofing, promoting, and packing in spring events. All the resources you need are linked below (for help center articles, you will need to log in to the editor help center).

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. PDF Proofing

Just because we are speeding through the yearbook creation process doesn’t mean we will be careless. Proofing tools such as downloadable PDFs and a free, physical cover-to-cover proof of your yearbook are free through Treering.

Let’s start with PDFs. English teachers everywhere will tell you errors that are missed on the screen often pop on paper. Read any copy (stories and captions) aloud to assess for tone and errors that digital proofing tools missed. These are low-resolution (the actual print file size might crash your computer), so you can download them quickly.

Use your PDF proofs to also

• Triple-check your portrait pages: correct spelling of names, the accurate placement of students and teachers in classes or grades
• Ensure faces aren’t lost on the edges (margins) or in the middle (gutter) of your spread
• Students are visible in the photos: sometimes, a photo box is the wrong size, and the faces are either huge or unrecognizably small. When possible, try to make all faces on a collage spread the same size.
• Show sneak peeks to your buyers - when parents see their child is in the book, they will buy the book!

Pro tip: use as many of your 99 PDF proofs as possible! 

Yearbook Editing Resources

• Video: Ordering PDF and Printed Proofs 
• Blog: Free Yearbook Proofing Tools 

2. Design Pages (Spring/Second Semester Events)

Last time, you learned two ways to design. Because the second semester is unfolding as you build your yearbook, it may be easier to collect photos. This is the time to evaluate those first semester spreads: if they are not full by now, combine events and re-allocate space.

Coverage Resources

• Blog: Six Ideas to Fill Pages in Your Yearbook
• Article: Adding Pre-Designed Pages (You must login to the editor Help Center to view)

3. Purchase Reminders

In these remaining 30 days, up your promotion game by doing at least one thing a week to share about the yearbook:

• Reach out after each school event with the appropriate photo share link and email
• Call or email parents of students who are in the book three times and have not purchased 
• Have a contest: the grade or homeroom with the largest percentage of purchases earns extended recess
• Remind purchasers to customize their yearbooks (more on this next time)
• Ask campus influencers (ASB, PTA/PTO accounts, athletics) to hype the yearbook
• Have flyers at a school-wide event, such as the band showcase

Yearbook Sales Resources

• Google Slides: Customizable Flyers 
• Article: Tools for Promoting Your Yearbook
• Blog: 5 Social Media Posts to Sell Yearbooks

4. Printed Proof

Treering’s Marketing Manager Megan P. likes to say, “Works in progress welcome!” Because you need your printed proof in hand before your final deadline, order it now. It can take up to 18 business days for this yearbook freebie to arrive.

With portraits and fall events in the book, there is plenty to evaluate. Use your remaining PDFs for copy and photo edits.

Pro tip: When my printed proof arrives, I take a Sharpie and mark it up. Then, I use it as a tool to clean up each spread one by one.

Proofing Resources

• Video: Ordering PDF and Printed Proofs 
• Blog: Free Yearbook Proofing Tools 

Yearbook with a Friend

Involve a second or third set of eyes during the proofing process. Potential yearbook proofing heroes include:

• Front office staff (they know all the things)
• Student TAs 
• The secretary of the parent group
• Coaches and club leaders
• A friend who owes you a solid

Next time, we’ll send the yearbook to print and prepare for distribution.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

While at her desk in the library, media specialist Allyson David overheard the yearbook planning among the voluntold team. She asked to help. At the time, excess yearbooks filled a storage room at Lanier School for Inquiry, Investigation, and Innovation, and the school was losing money.

How did you turn things around?

My sister is a high school yearbook adviser, and she told me to look into Treering. After I received my sample, I took all the selling points to my admin. I told him we won't have boxes of leftover books, families can customize a couple of pages in there, and we can even integrate a fundraiser. It was a no-brainer: we went from losing money to making a profit.

You went from being on a yearbook team to managing the project solo. 

As a media specialist, it naturally works; this is what we do. Since we are a Google school, teachers put pictures in a shared folder on Drive, which seamlessly integrates with Treering’s software. We have pictures throughout the year that I pull from to put in the yearbook.

I start designing with our fifth-grade ads. We sell quarter-page recognition ads to parents, grandparents, and extended families. Then I flow the portraits. The remaining pages go to school events. 

Tell me how you come up with your yearbook theme.

The yearbook theme is based on the teacher of the year. This year, it’s cactuses. The teacher of the year this year is a SPED teacher whose classroom is decorated with cactuses. When I asked her why, she said, “Cactuses are resilient, and my kids are resilient. Both have to show up and be determined to thrive.”

I reveal the theme at the beginning of the year and put the cover on all the flyers and promo materials. It helps with sales: after the reveal, I get a surge. Now, we don't reveal anything else that's in it; they'll just see the cover, but they don't see any of the spreads or anything until it comes out.

You love the Treering themes!

My favorite one was when I made “Where the Wildcats Are.” 

When we were using the other company, I would get frustrated every time I opened their design program, and I didn't look forward to working on the yearbook. With Treering, I see a theme I really like, and I envision this spread is going to look this way. It's exciting to go in there and actually see it come together. Treering is so much easier to use to resize pictures and change the shapes of graphics.

Something else I love about Treering is I have until April to get it together. Before, with our other company, I had to finish the yearbook in January. We have a signing day in May after lunch, so I get to hear what the students say about the book. Most of them don’t know I‘m the one who puts it together.

You’re the unsung yearbook hero.

I'm proud of that book; it doesn't bother me that they don't realize that I do it. 

Adding an interactive element to your yearbook pages can increase engagement and personalization in a culture measured by double taps and shares. Interactive yearbooks can have modules or spreads where students can record their ideas or engage with content. (And if you know anything about Treering, we’re all about making yearbooks as unique as your students.) Below are four ideas, from drag-and-drop solutions to those requiring a bit more delegation (wink) for your yearbook.

Interactive = Personal

The most hands-off way to help others interact with your yearbook is Treering’s custom pages. These two free pages in every yearbook are prime real estate for artwork, celebrations, firsts (lost tooth, car, homerun, etc.), and what matters most to each family. Knowing they are creating a keepsake, many parents opt to add more pages.

These custom page examples from the Treering team include non-school sports, pets, milestones, and family trips.

All About Me Pre-Designed Pages

While seeing all that our school community achieved in a year gives us the feels, adding opportunities for students to share their take captures a deeper moment in time. It shows students how they contribute to the whole with their unique take on the school year. Adding an All About Future Me component allows students to dream. (Moms, it also gives us something to read aloud at their graduation, “Yes, Erikson, you really did aspire to be an underwater ninja.”)

Pro tip: many Treering themes have these templates ready for you to drag onto a page.

Fill-in-the Blank Stories

Part 80s nostalgia, part English teacher ploy to get us to know our parts of speech, fill-in-the-blank stories can range from nonsensical to [fill in the blank]. 😉

We created one you can copy and paste for your yearbook.

Puzzles

Including puzzles in a yearbook enhances personalization because they can play with words, images, and situations unique to your campus, fostering a sense of ownership. Simultaneously, these activities bring additional engagement into the yearbook, making the publication more dynamic. You can choose to add content with words and pictures.

Word Puzzles

Word searches, crossword puzzles, and the like add an entertaining interactive break from traditional pages. Additionally, for younger students, they can be a means to involve family members who may enjoy solving the puzzles with their child, creating another shared yearbook experience.

Include things in your puzzles such as school subjects and the 

• Mascot
• School address (street and city)
• Special events or all-school activities
• Principal’s last name
• Names of clubs, teams, or electives

An online puzzle maker can help you customize an interactive puzzle.

People Matching

More fun than a history quiz, a yearbook matching module is a way to use your interactive content to increase coverage. Answers can share a page with the colophon.

Match

• Students to cars 
• Baby photo to the students or teacher
• Teachers to their first job
• The cleat to the sport
• The fundraising total to the class

The easiest ask: pets. 

Side note: maybe I should have titled this, “Gamify your yearbook.”

I Spy

There are two takes on this:

1. Search for objects such as eight basketballs, 14 pencils, and five nets. These items already exist within a section or the yearbook as a whole; you're just asking the student body to take a closer look.

2. Find a person. This is the most labor-intensive: hide a COB of your mascot throughout the yearbook. (Yearbook Hero Katie Parish had a great take on this.)

Adding one or all four of these interactive yearbook page ideas gives students a place to reflect, share their “voice,” and foster a sense of community ownership of your collective narrative.

To mark Treering's 15th birthday, we are thrilled to announce a special promotion that offers 15 lucky individuals the chance to win unlimited* custom yearbook pages!

Promotion Period

The promotion will run from January 8-31, 2024. To be eligible, participants must purchase their yearbook before January 31, 2024. Winners will be announced via Instagram by February 7, 2024.

Official Participation Rules and Steps to Enter

1. You must be at least 18 and a parent, teacher, or student who has purchased your 2023-2024 Treering school yearbook by January 31, 2024. 
2. To participate, follow @Treeringcorp on Instagram.
3. Comment on our Instagram post with an idea on how you will fill unlimited custom pages in your Treering yearbook. 
4. For a bonus entry: Post a memory on your page with the hashtag #treeringturns15pages. Make sure this post is shared publicly so we can see it.
5. Submissions are due by 8 PM PT on January 31, 2024. 

Fifteen winners will be notified via direct message on Instagram. Custom pages will max out at 150 pages.

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A post shared by Treering (@treeringcorp)

FAQs

Ownership

By tagging #treeringturns15pages, you have verified the approval of others pictured, and you approve Treering to use your name, caption, and school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media. 

Thanks for celebrating with us! If you have any questions, contact us at marketing@treering.com.

Prize Details: Unlimited Custom Pages

Fifteen winners will be randomly selected, each receiving the incredible prize of unlimited custom yearbook pages*. This means they can create a truly unique and personalized yearbook experience for their student.

Please note, not all schools utilize the Treering Custom Page feature. Your school must have Custom Pages enabled to participate.

*Unlimited custom pages caps out at 150.

As we continue to celebrate Treering’s 15th birthday, join the party by following Treering's social channels and subscribing to the blog for more giveaways.

Since 2009, you’ve trusted us to capture and print your priceless memories, and we reflect on this honor every holiday season. Thank you for trusting us with this invaluable task. We wish you all the best this holiday season, and we can’t wait to get to work in 2024. Happy holidays!

Some quick 2023 stats:

• School communities donated over 7000 yearbooks
• Through yearbook sales, schools raised over $2 Million
• Families customized nearly 500,000 custom pages

15 Years of Treering: It is our Birthday

Here’s what you can expect in 2024: from January through December, we will celebrate our 15th birthday with goodies for you. You are the reason Treering Yearbooks continues to grow and innovate.

Giveaways Galore in 2024

Since we can't hand out plastic goodie bags with sticky hands and noisemakers to every member of the Treering community, coffee, gift cards, custom pages, and other freebies will have to do.

Spoiler alert: Treering’s annual design contests are not going anywhere.

“Treering in the Wild”

Last year, at the PTO Today conference in Chicago, IL, an editor said she loved seeing “Treering in the wild,” and it stuck with us. In 2024, we’re leaving our home offices and Google Meets for more IRL conversations and celebrations.

New Ways to Capture and Share Memories

Personalized memories are here to stay. How families and yearbook coordinators collect and share them once again will get a shake-up at our hands. 

2024 Growth Opportunities

From new Yearbook Club webinars for yearbook coordinators and advisers to multi-day virtual events and mini-tutorials, we pledge to continue supporting you by answering your questions and simplifying the design-to-print process.

To learn more about how you can be involved in Treering’s 15th birthday celebrations,

• Engage with Treering Yearbooks on Facebook, Instagram, X, formerly known as Twitter, and TikTok
• Read the monthly editor newsletter
• Subscribe to the blog

Staff pictured

Top: Sara C. (Sales), Jordan O. (Community Advocate Team), Ali J. (Sales), Gia W. (Sales), Ed G. (Product Evangelist), Liz T. (Customer Success Manager), Dara A. (Sales), Kate H. (Sales)

Bottom: Dustin A. (Community Advocate Team), Katie P. (Customer Success Manager), Shannon H. (Sales/Social), Sandra V. (Engagement and Onboarding), Louise Kate L. (Community Advocate Team), Aisa A. (Community Advocate Team)

We're spreading some coffee cheer with a chance to win one of three "caffeine breaks" from Starbucks on Facebook and Instagram (a total of six). This giveaway is not affiliated with Meta and is limited to US followers.

Official Participation Rules and Steps to Enter

• You must be at least 18 years old to participate.  
• To participate, like the Treering giveaway posts on Facebook and Instagram and comment "coffee" between December 18-22. Incomplete entries will not be accepted.

Winner Selection

Three winners from each platform (Facebook and Instagram) will be chosen randomly from Dec 18-22. No purchase necessary. 

FAQs

Ownership

By entering, you approve Treering to use your name and/or school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media. 

If you have any questions, contact the social team at marketing@treering.com.

As we look forward to Treering’s 15th birthday, join the party and follow Treering's social channels for more giveaways.

Editor requests are at the top of Treering’s to-do list, from introducing a yearbook donation option to click-and-go Heritage Covers. Last year’s Glow Up kicked off this design enhancement. Bottom line: your story evolves, so why shouldn’t your yearbook software?

Two Words: Grouping and Locking

Yearbook editors requested these design tools because they facilitate editing ease, consistency in design, and layer management. 

Grouping Feature

By grouping related elements on your spread, it’s easier to edit or modify them collectively. This helps when working on modules or spreads with numerous design elements or layers. A click simplifies the design process and enhances overall efficiency.

Lock Feature

Locking page elements prevents unnecessary edits, especially when working with layers. This feature locks and unlocks theme art, photographs, and text boxes.

When collaborating with others on yearbook design, these features are valuable because they help maintain consistency while giving you increased control over the editing process.

More Space to Create

The most noticeable change is in the yearbook builder: new menus “provide more horizontal space” (that’s user interface speak for Chromebook-friendly).

This includes:

• Moving the navigation and most common editing tools to the top toolbars
• Using the left panel for less-used design features (think glow and drop-shadows)
• Introducing “fit to screen” as a zoom option
• Placing the page switcher, help buttons, notes, and editors in the bottom toolbar

And unless you change the settings, the page builder automatically adjusts so your canvas is always visible.

“How Do I Get Rid of the Red Lines?”

Use the new page warning tray to manage duplicate images, low-resolution images, margin warnings, and spelling errors. If it's irrelevant ("Why, yes, I do want that bleed"), hit ignore and move on.

Your Account

The dashboard continues to be your control center: edit deadlines, cover finishes, and page count with a click. Two updates give you more power.

Dashboard

Your Editor Checklist is now a Quick Links bar: stay on track and get help ITM by watching videos or using our editor guides. Yearbook pro? Minimize the list and get to work.

Switching Between Roles

The top navigation bar also gives parents who double as editors a centralized access point for all their school associations.

• Profile switcher allows an easy switch between editor and parent account
• School switcher helps editors move between multiple campuses or organizations

New Look, Same Treering

By changing out our green, your book will dominate the look of the new interface. This school-first design reminds us that Treering is in the memory-making business because of you. 

Happy yearbooking!

In honor of the season of giving, Treering will match up to five yearbook donations per school account. From Tuesday, November 28 through Sunday, December 31, one community book donation equals one Treering book donation. Editors can reassign these books to teachers, promoting students, the principal, or students in need.

How the Donation Match Works

1. Enable the Book Donation option on the dashboard
2. Let your campus community know 'tis the season to share the (yearbook) love
3. Re-assign the yearbooks so recipients can customize or order non-custom books to hand out

This promotion ends at 11:59 pm PST on December 31, 2023. Matched yearbooks will automatically be added to your account by January 30, 2024.

The Fine Print

• Promotion ends at 11:59 pm PST on December 31, 2023.
• Matched yearbooks will automatically be added to your account by January 30, 2024.
• Donations may not be combined with any other promotions.
• Donated yearbooks cannot exist on ship-to-home, invoiced, or PO orders. Credit card or PayPal orders only.
• Ordering donation books will not be available for After Deadline Orders.

‘Tis the season to show appreciation. A quick internet search nails myriad resources outlining how regularly expressing thanks can positively impact one's mental health and overall well-being. That’s why we created the yearbook thank you shortlist. 

Below are ten people to thank who may have made a significant impact on the yearbook students' productivity:

1. Custodial and maintenance team: Appreciate the custodial and maintenance team for their hard work maintaining a clean and functional school space, which creates a conducive environment for creativity and collaboration. 

2. Administrative staff: Extend thanks to the administrative staff for their behind-the-scenes efforts in answering all the, “Did I buy a yearbook?” calls while serving as a veritable who’s who for campus activities. Seriously, every campus has that one seasoned staff member who knows all the kids' names and helps you proof the yearbook, and chances are she’s running point in the front office.

3. Teachers: Thank teachers and instructors who opened their doors for yearbook interviews and shared photos of their classroom happenings. They’re the yearbook heroes who pitch their upcoming projects and presentations as photo opportunities, and they use the Treering App to upload great pictures from their field trips.

4. School librarians and media specialists: Thank the school librarian for their assistance in research, providing valuable resources, and supporting the yearbook team in gathering information and materials, including tech tools.

5. Principal and assistant principals: Express gratitude to the admin team for their leadership, support, and commitment to fostering an environment where creative projects like the yearbook can thrive. (Bonus points if the principal and/or AP also ensure the yearbook photographers get good angles for snapping action shots during fun school events.)

6. Cafeteria staff: Thank the cafeteria staff for their role in keeping students well-nourished and providing energy and sustenance during busy yearbook project periods.

7. Parents and guardians: Extend thanks to those who bought their book by the deadline for supporting history-in-the-making with the yearbook, that mom with the nice DSLR camera who is at all the events taking great pictures, and the parents who added 30 extra custom pages making their childrens’ books double the size!

8. Anyone who responded to a crowdsourcing request: Express thanks to the contributors for their valuable insights, diverse perspectives, and the depth they brought to the yearbook.

9. Student body: Express thanks to the entire student body for their active participation, cooperation, and enthusiasm, making the yearbook a true representation of the collective experiences and memories of the school year. (We’re talking to you, middle schooler, who think it so "cringy" when your mom is on campus taking pictures for the yearbook that you won’t even wave at her. You’ll thank us later.)

10. Yearbook publisher: Acknowledge the service, printing, and production teams for their hard work in bringing digital designs to life, ensuring your school’s yearbooks are of the highest quality.

To demonstrate gratitude, your yearbook team can write a card, decorate a gratitude wall in the hallway, or sponsor a lunch or coffee hour.

Official Participation Rules and Steps to Enter

1. You must be a current yearbook editor (23-24 school year) at a Treering school to participate. 
2. To participate, fill out the submission form and include an image/screenshot of your favorite 23-24 yearbook (the current school year) memory so far. Be sure to include your school name and address (city and state only are fine). Incomplete entries will not be accepted.
3. Submissions are due by Wednesday, November 15th, 2023 by 8 PM PT. 

One winner will be announced at 11 AM PT on Thursday, November 16th, 11 AM PT on Friday, November 18th, and 11 AM PT on Monday, November 20th on the Treering Facebook page. Each of the three winners will be chosen at random. 

Prizes

The three winners will receive a gift card to Honey Baked Ham for the amount of $200. 

Ownership

By submitting your photo/image, you have verified the approval of others pictured,  and you approve Treering to use your name and school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media. 

Thanks for being you.  If you have any questions, contact us at marketing@treering.com.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

Financial constraints in college led Yearbook Hero Justin Warren to a warehouse job where he unexpectedly began a career pathway in a print shop, eventually becoming the operations manager. Rooted in his love of learning, his passion for innovation, and challenging industry standards, he moved from the print floor to directing Treering Yearbooks’ domestic, coast-to-coast print network. Early this year, Justin worked with cross-functional teams to introduce tactile elements through the Treering Heritage Collection. 

How do you respond when people tell you print is obsolete?

I’ve been told that my whole career. Something physical in someone’s hand is so valuable, even though it may sit on a shelf for a bit. It’s so much easier to pull it off the shelf to relive the memories in a beautiful, full-color book than it is to dig through your phone and find a photo you think you took seven years ago.

It’s morphed, definitely, and that’s the great thing about Treering: we’re innovators. We anticipate what the future brings while maintaining that physical connection to our memories.

Speaking of physical connection, what inspired the development of studio-designed, textured yearbook covers?

Touch is a huge component of child development. You remember something you can touch. 

One of my biggest “brings” to the company was to bring a more tactile element to our printed yearbooks. It really does bring a new dynamic. Texture has always done super well in print and is difficult to implement. I said, "We're doing this," and collaborated with our print network to create a thick, glossy polymer that extends to the end of the cover and the spine, of which we are proud. The Heritage Collection showcases the possibilities that we have in front of us. All it takes is great development and some research before we execute.

People ask all the time how we manage to have a three-week turnaround. What makes it possible?

It takes a lot of strategy. It takes a lot of preparation. It takes a lot of commitment in order to turn a digital file into a printed file, and it really comes down efficiencies. Being digital, we reduce waste and errors. If there is a problem, we can catch it immediately. We don’t have to remake or rehang plates to do a full run.

We're not going to store any inventory or print extras. Print on demand allows us to personalize and print your custom yearbook as the order comes in. That takes time. Real people look at the yearbooks (it’s not all automated) to check for quality.

Our printing network is coast-to-coast, so we are geographically positioned to service our schools with shorter transit times and increased flexibility. We are striving to be both eco-friendly and economically friendly to pass on savings to schools.

What other innovations set Treering apart?

Personalization, it’s what our thing is. Personalizations changed the world. When I first heard about it, frankly wasn't sure how, on the production side, I was going to produce it. It brought challenges and through discussions and brainstorming, we came up with a product that we can then continue to enhance. 

Portrait autoflow is another. Treering utilizes technology to solve an old school problem and be able to bring our little twist to it. Without revealing too much, this is just the beginning.

Rumor has it, that you’re also a master brewer.

My dad and I own it together. We both have full-time careers, but after work, we do sales calls and on the weekends we brew beer. No advertising. It's just literally dad and I all the way from ops to janitor. We have 30 recipes that we rotate we keep five or six going year-round. Living in the Pacific Northwest, IPAs really are the huge driver: really bitter, really floral. Those are the king of beers over here. So we have quite a few of those. We just pick and choose what we're feeling and what our customers want. I mean it's a wonderful experience and it's taught me a lot about smaller companies because I've lived in the corporate world for so long that I get to see the smaller craft of a business. It keeps me out of trouble.