Yearbook hero Allyson David

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

While at her desk in the library, media specialist Allyson David overheard the yearbook planning among the voluntold team. She asked to help. At the time, excess yearbooks filled a storage room at Lanier School for Inquiry, Investigation, and Innovation, and the school was losing money.

How did you turn things around?

My sister is a high school yearbook adviser, and she told me to look into Treering. After I received my sample, I took all the selling points to my admin. I told him we won't have boxes of leftover books, families can customize a couple of pages in there, and we can even integrate a fundraiser. It was a no-brainer: we went from losing money to making a profit.

You went from being on a yearbook team to managing the project solo. 

As a media specialist, it naturally works; this is what we do. Since we are a Google school, teachers put pictures in a shared folder on Drive, which seamlessly integrates with Treering’s software. We have pictures throughout the year that I pull from to put in the yearbook.

I start designing with our fifth-grade ads. We sell quarter-page recognition ads to parents, grandparents, and extended families. Then I flow the portraits. The remaining pages go to school events. 

Tell me how you come up with your yearbook theme.

The yearbook theme is based on the teacher of the year. This year, it’s cactuses. The teacher of the year this year is a SPED teacher whose classroom is decorated with cactuses. When I asked her why, she said, “Cactuses are resilient, and my kids are resilient. Both have to show up and be determined to thrive.”

I reveal the theme at the beginning of the year and put the cover on all the flyers and promo materials. It helps with sales: after the reveal, I get a surge. Now, we don't reveal anything else that's in it; they'll just see the cover, but they don't see any of the spreads or anything until it comes out.

You love the Treering themes!

My favorite one was when I made “Where the Wildcats Are.” 

When we were using the other company, I would get frustrated every time I opened their design program, and I didn't look forward to working on the yearbook. With Treering, I see a theme I really like, and I envision this spread is going to look this way. It's exciting to go in there and actually see it come together. Treering is so much easier to use to resize pictures and change the shapes of graphics.

Something else I love about Treering is I have until April to get it together. Before, with our other company, I had to finish the yearbook in January. We have a signing day in May after lunch, so I get to hear what the students say about the book. Most of them don’t know I‘m the one who puts it together.

You’re the unsung yearbook hero.

I'm proud of that book; it doesn't bother me that they don't realize that I do it.