Treering Blog

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

Few educators willingly take on the yearbook. Greg is one. As a member of the House of Slytherin, he used his resourcefulness to find Treering Yearbooks and make us work for him, not the other way around. He left his previous yearbook companies, frustrated with diminishing print quality and leftover books. Now, because the books arrive before school lets out, Greg’s working to build a yearbook culture at Apprentice Academy.

How do you define yearbook culture?

Building a yearbook culture is difficult. Our old publisher delivered them late every year, so there was never a signing day. This year, I have the first-ever yearbook class. It restored my passion for yearbook. 

The theme was a hit; the cover looked like an iPad. The students reported on more than portraits and sports. There were spreads devoted to style, music, pop culture, and siblings. They used the yearbook to define what makes an Apprentice an Apprentice. They captured the CTE essence of our school culture. 

We still have a ways to go. Mainly middle schoolers and seniors bought yearbooks. I want to get more books in the hands of freshmen through juniors.

What did you do to make your first in-school distribution special?

All the seniors received their books at Senior Breakfast. And one of the seniors that was with us for four years came up to me and said, “Thank you, Mr. Carpenter. We've never got a book before the end of school.”

My son was also a senior this year, so it was cool for him. They all sat around at breakfast, looking through the books, laughing, looking at the pictures, and seeing the superlatives—that made me feel amazing.

I want kids to have access to their year. Something I’ve done for years is a Video Yearbook. It’s a slideshow of behind-the-scenes footage. Students came in and we handed out popsicles while they watched it. The yearbook staff introduces each section and students see photos from their book. They also see outtakes. It is really for the kids who cannot afford a book. They watch it with their friends. I hand out autograph sheets, so if they order a book after the deadline, they can slip it in the back.

How do you structure your staff?

We have a semester system at our school; the kids end up with eight classes a year. So I said, let's do Yearbook 1 in the fall and Yearbook 2 in the spring. It worked out really well. I feel like it's one of the best teams I ever advised, and the website was very straightforward. I use the Treering curriculum modules; with the quizzes at the end, it’s easy documentation for the district CTE.

How else does Treering help?

I should be stressed, but I’m not. Treering handles the trifecta of yearbook stressors: money, minimums, and ad sales. The cool thing about Treering is there are no high-pressure sales, and there is help when I need it. I didn’t need to negotiate a contract because pricing is upfront and haggle-free. It’s like CarMax. Before switching, I had additional cost centers I never saw until the final invoice. 

Treering even gives families two pages.

Let’s talk about that. Some high schools do not offer custom pages to their students.

We look at it like it’s a free ad. Our parents loved the custom pages and bought more after their first two free. It was crazy. They love them. I sent emails home and taught the students how to customize their books. Even the school staff helped and shared them.

I briefly review custom pages because our name is on the cover. It’s also a safety lesson: I remind the students this will be somewhere on the internet. Yes, I can see them. People from Treering see them. Never post anything anywhere that you would want anybody else to see.

At a recent PTO event, we handed out eye masks that said, "No more yearbook headaches." Yes, it was the hottest piece of swag there, and more than that, it was a promise: Treering exists to simplify the yearbook process by leveraging technology.

1. Use templates

Templates are drag-and-drop designs for yearbooks. Generally, they have frames for photos and may contain text boxes and other design elements. Yearbook staff, often parents and students with varying degrees of design experience, can quickly learn to use templates. Not only does this speed up the yearbook creation process, it also keeps the books looking unified. 

Theme packages contain coordinating fonts, art, and page layouts. You can easily build a book using page templates for sports, events, and classroom activities. 

Select a theme for a whole book look. Templates can often be matched to school themes, colors, and mascots with a few clicks, ensuring the yearbook reflects the school’s identity without extensive custom design work.

Eliminate decisions on bleed, spacing, and typography with professional designs built into your yearbook software. With these design elements already decided, the yearbook team can focus on gathering content.

2. Shared photo folders

Crowdsourcing allows individuals to submit photos from events, activities, and everyday school life. It’s the POV for which we all clamor on social media. When students and staff contribute their photos, they also feel a sense of ownership and pride in the yearbook, making them more likely to purchase the yearbook.

By opening up submissions to the greater school community, you also create a broader representation in the yearbook. Allow continuous contributions throughout the year to keep the yearbook team updated with recent events and activities. For best results, do a timely, specific ask to fill your shared folders. If the field trip is Friday in September, get the word out before October.
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Crowdsource content for a more equitable yearbook

We see it all the time on our feeds: pics or it didn’t happen.

3. Choose digital

Digital printing helps streamline yearbook production. With a fast turnaround, it grants more time for design. Additionally, print-on-demand offers the flexibility to accommodate last-minute orders. (We busy parents thank you!)

Print-on-demand also simplifies things by eliminating inventory management. No extra books means no summer flash sales or hitting up the alumni association years later. This method is cost-efficient for smaller schools as well. No minimums mean no set-up charges. 
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Treering yearbook printing: it lasts a lifetime

Stunning, Sturdy, Scuff-Resistant Covers Hardcover?

The best part: digital printing makes it easier to create one-of-a-kind yearbooks with custom pages.

4. Offer personalization

With Treering Yearbooks, parents can add two pages full of their memories—like vacations, milestones, or hobbies—to their child’s copy of the yearbook. When students look through their yearbooks, they will find their memories and their photos alongside traditional yearbook pages. Each copy is unique. 
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Parents can add those personal touches using integrated online design options for recognition ads and custom pages. (That’s one less thing for the yearbook adviser to do!)

Like crowdsourcing, customization creates coverage. It celebrates each child’s involvement in school and out.

Templates, crowdsourcing, digital printing, and personalization relieve many of the challenges associated with traditional yearbook production. These innovations reduce costs and save time. The result: a high-quality, personalized, and inclusive yearbook that accurately captures your school’s experience.

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We always say we will get started on yearbook planning over the summer. Raise your hand if you follow through. (My hand is down too.) Meet Camp Yearbook, Treering's two-day virtual yearbook planning course. It's part large-group training; part small-group mentoring and idea sharing. And it's 100% live.

The goal: have the first six weeks of yearbooking planned.

What to Expect

Treering's Camp Yearbook is a cameras-on, all-in yearbook planning experience.

Event Structure and Registration

Both sessions will have the same schedule, staff, and support materials. Register via the Yearbook Club webinars page.

Treering Mentors

All attendees will be in a small group led by a Treering staff member who served—or currently serves—as a yearbook adviser. In groups specific to school style and yearbook team structure, you can ask questions about grading, crowdsourcing, club structure, page count, and whatever else you need answered. (Your camp counselors aren't Treering life coaches, but close.)

Grow Together

Breakout groups for parent volunteers, solo yearbook coordinators, educators, and club leaders mean you get meaningful support and specific-to-you resources.

Camp Yearbook FAQs

Your questions deserve answers!

Certain activities and behaviors drain time and diminish returns. If the goal is to do your best book yet, and you struggle through the process, check out the advice below from current advisers on being more productive. Select one or two areas to tackle immediately and watch your yearbook program become more organized and your team more aligned. 

1. Lack of Clear Deadlines

Without clear deadlines, yearbook tasks can drag on indefinitely. This lack of structure can lead to procrastination and missed milestones, ultimately delaying the entire yearbook project.

It’s essential to make a plan for success based on/around your school's calendar. Find out when significant events will happen and assign someone to them to ensure you'll get great coverage (photos and interviews).

Party

OK, party may be a misnomer. 

Celebrate milestones to keep students motivated. Whether completing the first draft of a section or reaching a major deadline, acknowledging these achievements can boost morale and keep the momentum going.

Full disclosure: I used to think when I wrote on the board something like, “All fall sports due 10/18,” students would break that down and create their own copy, interview, and game photo mini-deadlines. I didn’t realize I had to teach project management as well.

By determining productivity milestones such as mini-deadlines for setting up photo folders, getting layouts on pages, and finalizing spreads, students knew the necessary steps. We celebrated every 15 books sold, 10 spreads completed, and when there was a yearbook presence at all-school activities.

2. Inefficient Meetings

Meetings without a clear agenda or purpose can consume a lot of time without yielding productive outcomes. Long, unstructured meetings can drain energy and focus. Short, pointless ones detract from a purposeful project.

“Acknowledge and accept conversations that should be held ‘offline,’” Yearbook Artist Tevis D. said. She also advocates for shorter, more efficient work sessions with a time at the beginning to identify areas of focus.

Stand Up Meetings

Before the thought of another meeting makes you scroll away, consider why some meetings are time sucks: ill planning, no agenda, better off as emails… Now consider an alternative.

Stand-up meetings are brief, daily meetings where team members share their progress and challenges. Their effectiveness comes from actually standing. No one is overly comfortable, so dismissing and getting to work is easy.

Here’s how to make them worth your time: set a timer for 15 minutes and have everyone answer the three key questions:

1. What did I accomplish [since the last meeting]?
2. What will I do today?
3. Are there any obstacles in my way?

Tips for Teachers Leading Students

Teachers can use stand-up meetings with students for accountability and track progress. It helps students develop a routine and stay focused on their tasks because they will each take a turn verbally stating their goals and accomplishments.

Application by Parent Volunteers

For parent volunteers, stand-up meetings can be conducted at the start or end of each work session. This keeps everyone aligned and aware of challenges that need addressing.

“It is always a good idea to follow up on these tasks in an email or handout after the meeting,” veteran yearbook adviser and Treering Yearbook Evangelist Ed G. said.

3. Over-Editing

Constantly revising and over-editing pages can eat up valuable time. While some revision is necessary, excessive tweaking can lead to delays. Establish clear guidelines for when a page is considered "final" to avoid endless editing cycles. Unless your yearbook tradition includes a fall delivery or ship-to-home, you want to make your final deadline.

“If students get the yearbook later than expected, they won't care how perfect it is,” Ed G. said. “They will remember getting it late and not being able to get all of their classmates' signatures.”

He advocates for sharing a disclaimer so students and families know it is a volunteer-driven effort. (You can make it your own by editing it here.)

4. Disorganized Assets

Managing photos, articles, and other yearbook content without a proper organization system can lead to wasted time searching for files. A well-organized photo management system is crucial.

“Upload photos as soon as possible after an event and use tagging and folders to keep organized,” Kate H. said. (She leads two volunteer yearbook teams for her son’s elementary school and daughter’s dance company.) “Bonus points if you can add your photos to the spread at the same time too.”

5. Unclear Roles and Responsibilities

When team members are unsure of their roles and responsibilities, tasks can fall through the cracks or be duplicated. Clear role definitions help ensure accountability and productivity.

“I think every kid on the team was assigned to the same pages this year so it was unclear who was actually in charge of it,” middle school club leader Ali J. said.

Tips For Leading Students

While it’s important to allow students to take ownership of the project, they will still need guidance and support. You can do this by

• Assigning yearbook spreads to one or two students max
• Having pre-assigned job descriptions/roles
• Being available to answer questions
• Providing actionable feedback
• Teaching them to use the Help Center

Application by Parent Volunteers

Clarity in roles helps prevent duplication of effort and ensures that all aspects of the yearbook are covered. Teams should have codified expectations for:

• Who will photograph each event
• When photos should be in their folder
• What activities will be open for submissions and how this will be communicated

Regular productivity check-ins (see stand up meetings, above) either in person or via video calls, keep everyone informed and engaged.

6. Unresolved Conflicts

Interpersonal conflicts that are not addressed can create a toxic environment in the yearbook club, lowering morale and productivity. Addressing issues promptly is key to maintaining a productive team.

Early detection, while uncomfortable, can eliminate problems later on. Address it (kindly) as soon as it happens so your team can press forward. 

When you do get that face-to-face moment, maintain your professionalism:

1. Communicate with specifics: instead of “You’re always unreliable,” try “You volunteered to take Fun Run photos and did not have a backup in place when you were a no-show. What is your plan to get pictures?”
2. Keep it focused: the conversation should center around yearbook responsibilities and not on personal issues. You’re not meeting to be a relationship counselor, life coach, or even a friend. You’re a project manager looking to complete a job.
3. Be proactive: document what will happen next. If your yearbook volunteer wants to remain in the role, write out what it will look like with clear expectations and deadlines. Also include an “out” clause if your volunteer continues to be unreliable. Share a copy with school administration if your volunteer is a student or co-worker.

Teambuilding

Obvious statement: effective teamwork makes for a successful yearbook project. Here are our favorite ideas to improve rapport and trust up front.

Tips For Leading Students

Formal activities, such as an exercise, and informal ones, such as a bell ringer, help students open up. Debriefing can also increase empathy: ask students what they can do to make yearbook interviews less intimidating for students outside of the yearbook team.

Application by Parent Volunteers

Parents aren’t going to want to sit around constructing marshmallow and spaghetti towers. Instead, schedule some forced fun:

• Pickleball and a playdate at the park
• Share team members' baby on the parent group's social media channels and ask followers to guess who (while asking for baby pics for the yearbook)
• Coffee after drop-off
• Yearbook Team Night Out at ax throwing, a driving range, or a craft café

Careful refinement of your workflow and the elimination of yearbook productivity blockers will reduce stress and improve morale. By identifying and addressing these common barriers, you can significantly increase productivity and ensure the smooth and timely completion of your yearbook.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks. 

When the yearbook adviser left St. Francis, a new teacher inherited the job. Then another. And another. Then, it was Tina Schumacher’s turn. She inherited unsold books and a program that was in the red. School leadership charged her with getting the yearbook program out of debt.

What did you discover when you became the adviser?

With our previous publisher, you had to sell a minimum number of books. And we weren't always selling that minimum, but we had to buy that many. In a closet at the school is anywhere from eight to 15 yearbooks, depending on the year.  And then the kids would sell ads to go in the back, which didn’t make up the difference.

How did you turn things around?

I started hunting. I thought, there's gotta be a different way. When I found Treering, it was too good to be true. Those are the words that I said to the principal. I told her I found a way we can make our yearbooks and make money doing it. 

Our first year we did a tiered sponsorship for local businesses. We just made platinum level, gold, etc. donor levels and put a list of names of supporters rather than ads to save on pages. I told them it would probably be the last time we would ask them, and we have been out of debt ever since. I was able to buy a new camera and a couple new lenses. 

We are never in any kind of a money crunch, which is great, but on top of that we have really great books.

You create an elementary yearbook, a secondary one, and a book for the One Act. How do you balance multiple books at once?

When we started using it, the kids knew more than I did. They showed me around and taught me how to do things. I'm not necessarily the one making the high school yearbook: it's theirs, so they can do with it as they see fit provided as long as it's acceptable by me.

For eight years, I’ve made a book of still photos from our One Act; I moved that over to Treering. It's got pictures of the cast and crew working on things. It's mostly a book of the story of the play.

I think this is my fourth elementary book. Parents loved it. It started because I had too many students in journalism class and they needed something to do. I really kind of handle that book myself now.

How does Treering Yearbooks support you?

It is nice to be self-sufficient. If we continue to use this company we will not have to worry about being in debt. 

Also, if I don't know what to do or forget how to do it, I contact support and they walk me right through it and ask if I need additional help, No one acts like I should know this by now.

Form and function. A yearbook table of contents needs both. A well-designed one can make it easier for students and families to navigate, even in a smaller book. It’s another avenue to communicate your theme. And it’s also a layout worthy of those images that didn't make it elsewhere in the book.

Do You Need a Table of Contents in Your Yearbook?

Yes, especially, if you do not do an index. A table of contents is the proverbial road map or neon directional sign for your book. It’s also professional. 

Normally, I’m not a proponent of “everyone else does it.” This is an exception. Yearbooks are reference books. Reference books have tables of contents. Therefore, yearbooks should have tables of contents. (Somewhere, my son’s logic teacher is smiling.)

Tips for Small Yearbooks (<60 Pages)

If you're working on a smaller yearbook, here are a few additional things to keep in mind when designing your table of contents:

• Keep it Simple: Stick to the essentials and only include major sections or events in your table of contents.
• Use Space Wisely: You may not need a double-page spread; integrate your table of contents on the title page.

Tips for Larger Yearbooks (>100 pages)

For larger yearbooks, consider the following:

• Add Sub-Sections: Include sub-sections or categories to help readers navigate through the content more easily.
• Use Visual Cues: Incorporate visual cues such as icons or graphics to help readers quickly identify different sections of the yearbook. These should of course correspond to your theme.

How Do You Arrange a TOC for YB?

It may be tempting to tackle this first since it spans the first few spreads of your yearbook. Wait! You may increase sections or move pages through the design process. 

• Let Your Ladder Be Your Guide: A yearbook ladder is essential when planning your book and for creating the table of contents. Make sure your ladder and table of contents align.

• Determine the Level of Detail: At a minimum, include the major sections: people/portraits, events, clubs and organizations, athletics, and arts. Larger yearbooks may need to create sub-sections.
• Focus on Clarity: Ensure your sections and page numbers are easy to read and understand, even at a glance.

4 Tips To Integrate Your Yearbook Theme

Because every detail counts when creating your epic school yearbook, there are a few ways to apply your theme to your yearbook’s table of contents.

1. Use Theme Colors: Incorporate theme colors into the layout for text, borders, or background elements.

2. Include Theme Graphics: Add graphics or illustrations related to your yearbook theme to enhance the visual appeal. This could be icons, symbols, or images representative of theme elements.

3. Custom Fonts: Choose fonts that complement your yearbook theme and use them consistently throughout your table of contents. This will help tie the design together and create a cohesive look and feel.

4. Creative Section Titles: Get creative with your section titles and use language that reflects your yearbook theme. 

A well-designed table of contents is a requisite element of a school yearbook, helping to guide readers through the content and enhance their overall experience.

We love nothing more than seeing yearbooks personalized with each student's memories. Custom pages embedded within the pages of classmates, activities, and school-wide celebrations deliver more than memories. They celebrate the uniqueness of the individual holding the yearbook. Congratulations to all the parents who created and shared their designs. The following six wowed our panel of designers and yearbook parents to earn the top honors in either the K-8 category or high school one.

K-8 Custom Page Winners

First Place: Laura Dauley, IL

"I wanted to honor Harper’s eleven years at Mayer with custom pages that show her journey from beginning to end," Dauley said.

Why we loved it: this spread looks like it could be a magazine ad. It's clean. The photos have a strong alignment. Dauley's use of the canary for both Harper's name and the years adds balance where the polo shirt could have been a distraction. The negative space in the parent message is a place of rest for the eyes among the thirteen photographs.

Second Place: Nicki Prettol, TX

Since her son loves baseball, "it seemed fitting to give him baseball-themed custom pages," Prettol said.

Why we loved it: Again, the use of color made the designers on the judging panel smile: the orange is in both photos and text, unifying the design. From the stats on the left-facing page, to the highlights on the right, Prettol used a little text to make a big impact.

Third Place: Colleen Packman, TX

"As his elementary 'mission' comes to an end," said Packman, "I couldn't think of a better way to represent his time than to relate it to one of his favorite hobbies."

Why we loved it: E-sports and cyberpunk are trending in the design world. That alone made us take a second, third, fourth (you get it) look. She used subheadings to organize the content in a game UI.

High School Custom Page Winners

First Place: Ethan Scrogham, IL

"This year I am a senior and wanted to put something to show all of my accomplishments and activities," said Scrogham. He compiled this spread using photos from the past four years.

Why we loved it: The story. Scrogham's involvement increased each year (as did his smile). Seeing a freshman on the court wearing a mask grow into a campus leader is a portrait of resilience.

Second Place: Amie Kelp, MI

"This [creating a custom page] is the best way to personalize a book possible," Kelp said. She created over ten to celebrate her daughter and the memories they made.

Why we loved it: The title made us smile, as did the pet photos. Kelp used the border color to visually connect related adventures, which brought some order to the collages.

Third Place: Kirsten Megaro, NJ

Megaro said, "As homeschoolers, most of life is part of our learning. This first spread gives an overview of our year." Each child also has their own spotlight custom pages spread for their personal memories.

Why we loved it: This spread shows the impact three people can have on their family and community. Megaro matched the photo styles bringing unity to the various backgrounds and locales. She also made the busy background work by using white text blocks with transparency.

Each unsold yearbook represents a missed opportunity for students to have a record of their memories from the school year and possibly is a financial burden for the school.  There’s also the potential for frustration among the yearbook staff: it can be disheartening to see our efforts go unrewarded and their expectations unmet. It’s the final stretch, so we have last-minute yearbook sales ideas. Let’s turn things around together. 

We interrupt this blog to remind you if you’re a Treering adviser, sales quotas don’t matter. We only print and ship what you pre-sell. And if someone wants to order a yearbook later, they can do that too.

Back to our regularly scheduled program.

Flash Sales

FOMO is real. It’s one part urgency, it’s one part excitement. A brief, pervasive push for last-minute yearbook sales has a clear call to action: buy now. Here are four campaigns to jump-start the year-end push.

• Offer a limited-time incentive for students who purchase their yearbooks within the next week. This could be as simple as a popsicle party or an extra 10 minutes of recess for classes with the most participation.
• Create a countdown timer on your school's website or social media platforms to create a sense of urgency.
• Hold a "Flash Sale" where yearbooks are available at a discounted price for 48 hours. Only do this if you bump up the price year-round and never as good as your early bird pricing to mitigate complaints.
• If you use a publisher that requires an order minimum, create a sense of exclusivity by emphasizing that yearbooks are limited in quantity and may sell out quickly. If you have fewer than 25, advertise it.

“Extra” Marketing Ideas

Naming this section “labor-intensive” might be poor marketing. That said, these ideas aren’t drag-and-drop solutions like Treering. They do require work, and if your team is primed for action, start your project plan.

• Hold a raffle where every yearbook purchase enters the buyer into a drawing for a special prize.
• Partner with local restaurants or cafes to offer discounts or freebies with proof of yearbook purchase.
• Hold a competition among classes or grade levels to see which percentage buys the most yearbooks, with a prize for the winning group.
• Stir up excitement by revealing sneak peeks of the yearbook content on social media leading up to the deadline.
• Initiate a "Yearbook Ambassador" program where students can earn rewards for promoting yearbook sales to their peers.
• Cultivate a sense of nostalgia by sharing throwback photos from past yearbooks on social media.
• Host a scavenger hunt around the school where students can find clues that lead them to purchase their yearbooks.
• Create a "Yearbook Memories" playlist on a streaming platform and share it with the school community to promote yearbook sales.
• Develop a social media challenge where parents, teachers, and students can win prizes for sharing their favorite yearbook memories.

Events to Boost Last-Minute Yearbook Sales

We’ve learned the value of in-person events. Paraphrasing from the Elle Woods playbook: events evoke emotions, emotions create memorable experiences, and memorable experiences make up a yearbook. Seeing others choose to attend a yearbook event provides social proof, reassuring potential yearbook buyers that their decision is valid and worthwhile. (Yes, we know it’s a no-brainer.) 

• Invite every student on campus to the distribution and signing party.
• Set up a booth at all-school events, PTA meetings, and during lunchtime where people can purchase yearbooks on the spot.
• Create personalized advertisements featuring students and distribute them digitally or in print. Students want to know they are in the book. If you’re doing this at the elementary level, send the ad to mom. 
• Create a video featuring highlights from the school year to show off a bit of what’s in the book.
• Hold a live Q&A session on social media where students and parents can ask questions about the yearbook and the ordering process. 
• Host a custom pages webinar.
• Partner with the school's sports teams to promote yearbook sales at games and events. 
• Create a themed photo booth at school events where students can take pictures to be included in the yearbook. If you are at a uniform school, use this to show how many uniform combinations you have.

These limited-time promotions, strategic competitions, social media campaigns, and release events aim to maximize participation so your hard work gets into more hands. 

We took to Instagram and you told us what you want to include; now show us your creations! Treering’s custom pages design contest is back! And since it’s Treering’s 15th birthday, we’re stuffing the winner’s goodie bags with even more custom pages and Amazon gift cards.

Official Participation Rules and Steps to Enter

1. You must be at least 18 years old and a parent, faculty/staff member, or student at a Treering school to participate. 
2. To participate, complete the submission form. Entries are open from April 3rd to April 17, 2024.
3. Share your custom page designs on social with #treeringmemorymaker for a bonus point.
4. Submissions are due by Wednesday, April 17, 2024, by 8 PM PT. No late or incomplete entries will be accepted.

Incomplete entries will not be accepted.

Social Sharing

To share the post using your personal Facebook and/or Instagram account,

• Include the screenshot of your custom pages in your post.
• Tag @treering on Facebook and @treeringcorp on Instagram in your post.
• Use the hashtag #treeringmemorymaker in your post.
• Ensure this post is shared publicly so we can see it and include your submission.

Judging and Finalist Selection

A panel of yearbook parents, journalism educators, and graphic designers will select first, second, and third-place winners from two categories: 

• K-8 Parents
• High School

Winning spread designs will appear on the blog, Facebook, and Instagram on April 23, 2024.

Prizes

Treering will send Memory Marvel: 2024 Custom Page Design Contest Winners prizes by Friday, April 26, 2024.

K-8 Parents

High School

Ownership

By submitting your custom page designs, you have verified the approval of others pictured, and you approve Treering to use your name, write-up, and school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media. 

If you have any questions, contact us at marketing@treering.com.

The 2024 Design Contest Winners are the most diverse collection to date. 

“Every year, our editors craft spreads that wow and inspire our judging staff.” said Marketing Manager Megan P.

With nearly 50 creatives combing through the submissions, each looked for their ideal. Purists advocated for hierarchy and balance, journalists dug through each piece of copy for the stories, graphic designers sought out-of-the-box applications, and empaths soaked in every moment. The three winners for each category are below, plus some favorites we had to showcase.

Lone Rangers (Teams of One or Two)

Solo yearbook coordinators hold a special place in our hearts; that’s why they have their own category. They tackle both administrative and creative tasks. They are the face and hands of their yearbook programs. And they shared some legendary spreads.

First Place Winner: Arianna Fang, Thomas Russell Middle School

Arianna Fang displays an understanding of how repetition and consistency enhance design. Fang uses several colors in the swirls and accents. They all share a palette, bringing harmony. One judge called out the “pop” the palette brings to each page.

“I love the use of color and design throughout this spread,” a second judge said. “It immediately sucked me in and made me want to read the page.”

Her spread uses elements of art to showcase students at work. From photo frames that look like brushstrokes to the dotted stroke details on the edging of a few photos, there is a DIY aspect. She also repeats the purple accents as a wash and leopard spots in different levels of transparency, bringing balance. 

“Even with all the elements on the pages, it has good movement and interest,” a judge said.

“Art is expressing ourselves,” Fang said. “And if you believe in the beauty of art, you can achieve wonders.”

We couldn’t agree more.

Second Place Winner: Karen Goodchild, COACH

Karen Goodchild had us at her brilliant use of modular design. Her spread has a variety of stories, excellent hierarchy, and multiple reader entry points. Several judges called out the detail of students holding up the page numbers.

“This entry includes a lot [over 60] of students without overwhelming the spread,” a judge said.

A dark background could be problematic. Goodchild demonstrates mastery of contrast by ensuring all the copy is readable.

“I appreciate the balance of traditional yearbook content with fun graphics and content,” a judge said.

Third Place Winner: Sabrina Reimann, Westmont Junior High School

First day traditions at Westmont Junior High include red carpet and music on campus. “Our 6th graders are always nervous, and we make it welcoming for them,” Sabrina Reimann said.

This spread captures that energy.

The DIY look is a huge graphic design trend. It resonated with several judges who said, “The bulletin board vibes take me right back to the first day of school” and “This looks like my school yearbook.”

The layered effect helps the art and photos work together.

“It is a fantastic representation of what you can design with Treering's available background and graphic options,” a judge said.

Group Gurus (Teams of Three or More)

While yearbook clubs and classes use teamwork to create their books, they do it while balancing delegation, learning communication, and trusting one another. The top three team collaborations had little in common stylistically. Where the won the hearts of the judges is in their storytelling.

First Place: Jensen Ranch Elementary

Many judges-slash-parents had an emotive reaction to seeing these role models and campus influencers on display in this way.

“Students are going to revisit these pages because not only are they able to see their teachers’ photos as a blast from the past, but their words are influential,” a judge said.

These “relatable” and “heartwarming” “pearls” (the judges’ words) are the result of the yearbook team’s efforts. They collected the quotes and photos, a labor-intensive task in itself, and organized them in the winning design with uniform sizing to keep such a content-rich spread from becoming cluttered. 

Adviser Johnetta Maduakolam said, “It captures the essence of our school community from the past to the present.”

Second Place: North Star Academy

Ownership.

“None of the 22 students [in the yearbook program] actually chose to be there,” Adviser Carol Landers said, “Once we got the Treering software, the excitement kicked in, and kids started asking for jobs.”

Now look at them. From theme explanation and the colophon to the stats (hello, 86% in the yearbook 2x or more) and job descriptions, the team at North Star Academy used the space to educate others on their campus about the facets of yearbooking. 

From a visual perspective, there’s so much more to love about this spread:

• “Great mix of images and text to carry the reader’s eye through the spread.”
• “Colors are cohesive and match a beachy theme.”
• “Loved seeing the theme subtly applied to the background, colors, graphics, and text.”
• “Great use of space, equal and consistent spacing, and font choices.”

Third Place: Northern High School

Our love of this spread stems from the fact that everything points back to the theme:

• Wordplay
• Blueprint background “pulls it all together“
• Storytelling

“I love the story that this spread is telling,” a judge said. “You can tell that the school is building and making a positive change for the students.”

The team at Northern took care to design each module to fit the content. For example, the timeline is a graphic quick read, and the first-day saga is a feature story with multiple perspectives. The photography is also diverse: action, headshots, groups, and in-progress views.

“It gives readers a great sense of this school’s big move,” another judge said.

Design Contest Honorable Mentions

The above slidwshow contains designs from

• Karen Goodchild, COACH
• Matt Jones, Mission Oak High School
• Carren Joye, Academy Days Co-op
• Carol Landers, North Star Academy
• Yuri Nwosu, Lennox Middle School
• Brooklyn Vanderhey, Brookings-Harbor High School
• Bri Webb, Rooted Christian Co-op

Avoid common yearbook mistakes with these tools and tiny changes to up your design and proofing game in the nth hour. Panicked, you shout, "Do I even have time to make changes?"

You'll make the time to avoid notoriety like this. 💚

1. “Unintended Cropping”

Eeek: you created a legendary layout, and then, poof. A classmate vanished. Unintended cropping is a nice way to describe the disappearance of a student caused during printing and binding. So often we focus on proofing and editing yearbook copy, that we neglect our showstopping images. 

How to Proof Photography

Take precautions with photos on the edge of each page: the gutter between facing pages and the bleed areas can be problematic. Double-check both.

Gutter Space: This is where the yearbook pages meet at the binding. Be mindful of the gutter when placing photos across spreads. Avoid the mistake of placing important elements, such as faces or text, too close to the gutter to ensure they are not "cropped" in the binding process.

Trim and Bleed Areas: If photos extend to the edge of the page, ensure they extend beyond the trim line (where the printer cut your pages) into the bleed area. This prevents white borders from appearing along the edges of the printed page due to slight shifts during trimming. Keep faces on the inside of the trim lines.

2. Poor Photo Quality

Another photo mistake has to do with our favorite extension of ourselves: our phones. Cell phone photos print beautifully in the yearbook when you follow these caveats:

• Since original images work best, set up shared folders so parents, students, and teachers can share directly. This ensures that the highest quality version of the photo is available for printing.
• Avoid destructive edits and filters; if you’re not using Lightroom, chances are, you’re ruining the photograph’s quality. 
• Beware of texting photos, as some apps automatically reduce the file size. 

Saying it loud for the people in the back:

• A screenshot is not a hi-res image. 
• Your DSLR on auto will never get that volleyball in focus. 

I feel better. 

Built-In Proofing Tools

Treering warns you when your image may not print well while designing.

Your printed proof* is also the best guide. This allows you to identify any potential issues with image quality before officially going to print.

*A printed proof is just that: your yearbook as-is printed IRL so you can mark up mistakes, double-check contrast, and see your in-progress work. The best part: your Treering account includes one free. 

3. The Same Kids Over and Over

And over. And over. Sometimes, it seems there are only two students on campus:

1. The tri-sport athlete, who is also ASB president, the lead in the spring musical, a student ambassador, in eighty-five (OK, it just seems like it) AP classes, and works part-time as the PM custodian.
2. The student whose name is on the roster.

Both are valuable members of the campus. The second is a little harder to find.

Creative Yearbook Coverage Ideas for Camera-Shy Students

Include more students (like #2 above) with modules dedicated to

• Student spotlights and mini-feature stories
• Academics coverage through classroom candids 
• Artwork and gallery spreads
• Quote bars
• Pet photos

4. MIA Spring Sports and Events

We see it all the time in yearbook adviser groups: the woe of covering the final quarter of school with a traditional publisher. If your multi-year contract leaves you with no options, try

• A spring supplement
• Creating photo slideshows and linking them via QR codes

How Do I Include Spring Events in the Yearbook?

With yearbook deadlines in February, a supplement used to be the only way end-of-the-year activities made it in the book. Technology changed that. With digital printing and a three-week turnaround, spring sports, ASB elections, and award ceremonies can be in the book. 

Need even more time? Treering’s ship-to-home option eliminates the summer shuffle and back-to-school distribution.

5. Inconsistent Formatting

Someone once told me if a bunch of yearbook advisers were in a room and our proofs fell on the ground, we should be able to rebuild our books just by the the design consistency. It’s a mistake to not have a cohesive look.

New to yearbooking? A templated solution may be the best. A Treering theme built with consistent formatting elements maintains uniformity across pages and sections.

Use the styles panel to establish guidelines for text (size, alignment, formatting) and images (border, effects) to ensure consistency. While you can have all the styles in the world (please don’t), make sure they are intentional. 

When in doubt, use Garamond for body copy (8-point for captions, 6-point for portrait names). If it’s good enough for Harry Potter, it’s good enough for your yearbook.

6. Ignoring the Principles of Design

Piggybacking on formatting, we’ve all heard the adage, “Learn the rules, then break them.”  The rules exist for a reason. (Did you read that in my teacher voice?) 

Design 101

Designing from scratch? Start from the center and move out.

1. Place your dominant photo. Contrast in photo size helps guide the reader.
2. Build out related content. Captions help identify the subject of the photo and supporting images give the full event story.
3. Add secondary content. Use pull quotes, interview bars, modules, and graphs to diversify your storytelling.
4. Add theme visual elements. Everything should go back to your theme. Everything.

7. Costly Yearbook Overruns

Sales quotas and surprise boxes of “extra books” add up. The same digital printing that allows for a three-week turnaround also gives you peace of mind when it comes to ordering. Say goodbye to guesstimating in November what you’ll distribute in May. Treering only prints pre-paid orders. This way, every year is a sell-out year. Additionally, there’s no waste and no leftover books. 

Yearbook mistakes occur in design and coverage, affecting the quality and reception of the final product. The simple changes above, including proofing, understanding how design affects the (no pun intended) whole picture, and using back-end tools that help–not hinder our process–you can elevate the overall vibe of your yearbook program.

Treering’s annual layout design contest is back! We want to celebrate the layouts you create for your school community. And since it’s Treering’s 15th birthday, we’re stuffing the winner’s goodie bags with free yearbooks and Amazon gift cards.

Official Participation Rules and Steps to Enter

1. Entries open from March 6 to March 20, 2024 at 8 PM PDT.
2. You must be 18 years or older and a parent, teacher, or student at a US Treering school to participate.
3. To participate, complete the submission form and include a screenshot of your favorite 23-24 yearbook* (the current school year) spread and a short paragraph (250 words max) about your school’s story.
4. Double-check everything for accuracy, especially your email and phone number (this is how winners will be notified and prizes will be distributed) and your school name and address (city and state).
5. For a bonus, share your spread on social media via Facebook and/or Instagram

Incomplete entries will not be accepted.

Social Sharing

To share the post using your personal Facebook/Instagram account or your school’s Facebook/Instagram account,

• Include the screenshot of your yearbook spread in your post.
• Tag @treering on Facebook and @treeringcorp on Instagram in your post.
• Use the hashtag #treeringwin in your post.
• Ensure this post is shared publicly so we can see it and include your submission.

Judging and Finalist Selection

Entries close March 20, 2024 at 8 PM PDT. A panel of yearbook parents, journalism educators, and graphic designers will select first, second, and third place winners from two categories: 

• Lone Rangers (fewer than 3 people)
• Group Gurus (Club/Committee)

Winning spread designs will appear on the blog, Facebook, and Instagram on April 2, 2024.

Prizes

Treering will send Layout Legends: 2024 Design Contest Winners prizes by Friday, April 5, 2024.

The gift cards will be sent electronically to the email provided in the form. Free book coupons will be loaded into the school's Treering Yearbook account and may be used in the 2023-2024 or 2024-2025 school year.

Ownership

By submitting your yearbook spread, you have verified the approval of others pictured, and you approve Treering to use your name, write-up, and school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media. 

Enjoy yourself! To us, you’re a legend! If you have any questions, contact us at marketing@treering.com.