Yearbook curriculum
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Tips for which yearbook skills to teach first
Knowing What To Teach
Your time is one of your most valuable resources, and while you’d love to spend every day in deep mentorship, you won’t be able to do that. There is, after all, a yearbook to create. Here are the important areas you need to make sure your staff is trained on. Interviewing techniques. A good interview is much more than just asking a few questions. Students need to know how to make people comfortable and how to elicit the best answers.- Lesson #1: Focus on asking the right kind of questions. Open-ended questions create the best answers, so teach your class how to avoid leading questions. “What was the final score?” is boring; “What strategies were employed to lead the team to a win?” is an example of an open-ended question that allows the interview subject to think beyond cliches.
- Lesson #2: How to make an interview subject comfortable. Not everyone feels relaxed when interviewing, but focusing on getting the subject in their comfort zone makes for the most relaxed and genuine quotes. Letting the interviewee talk, and actually listening, are both skills you’ll want to teach.
- Lesson #1: Headline writing. Teach students how to pull out what makes a story unique, and how to sum that up in one phrase, while still giving a nod to the theme.
- Lesson #2: Writing killer copy. Students are going to want to really show off their skills, so you need to teach them how to be brief, how to tell the story, and how to focus on the subject. Sometimes writing simply actually packs more of a punch.
- Lesson #1: How to take candid shots. It’s more than just pointing and shooting. Students have to know how to compose on the fly, and how to spot great photos before they are gone.
- Lesson #2: Using the camera correctly. Composition, the rule of thirds, how not to over-or-underlight, and how to avoid annoying imperfections are all important techniques to learn. Students can have a great eye, but improper camera use makes that moot.
- Lesson #1: Teach them the layers of editing needed for any piece. Editing is about getting a lot of eyes on any piece, so a lesson about how to progress a piece through the editing assembly line can help prepare them for when copy really starts rolling in.
- Lesson #2: Reading out loud. Demonstrate multiple proofreading tips, including how reading out loud can help people find errors that reading to yourself can’t always uncover.
- Lesson #1: Adding text to photos is a great way to spice up and add depth to a normal picture. A lesson here can be about the proper use of it and how not to overdo text.
- Lesson #2: Editing student submissions. You’ll probably be doing more and more crowdsourcing of photos, so learning how to adjust for color contrast and brightness can help enhance student photos without changing what the submitter intended.
- Lesson #1: How to play with font. Using different kinds of fonts not only enhances the texture of a page, but it can help fit in things that a uniform font might not. You’ll probably want to deliver a lesson on how to do it without overdoing it.
- Lesson #2: The Golden Ratio. There is an aesthetically pleasing pattern that is produced both by humans and in nature, that draws the eye and produces a sense of balance--and repeating it in your yearbook is a solid way to ensure your layout is easy on the eyes.

9 tips for managing your elementary school yearbook committee volunteers
9 Handy Reference Tips for Building Management Skills
OK, so “Follow the Golden Rule” might be oversimplifying things a little bit. To be more specific, here are nine tips you can use when you’re managing a yearbook committee composed of adults:- Be transparent. Explain to parents the reasoning behind your decisions--understanding where you’re coming from will help them be satisfied with your arrangements.
- Actively listen. Don’t just hear what people are telling you--actively listen to what they’re saying. Empathize with them, and try to understand their perspective. Truly relating to someone else will take you a long way.
- Be accountable. Everyone messes up. Everyone. It’s OK if that happens, so long as the person who made the mistake takes responsibility for his or her actions. And the best way to have that happen is to act the same way. If you make a mistake, own it.
- Learn from your mistakes. As noted above, taking responsibility for those mistakes is important, but it’s even more important to learn from them.
- Build relationships. Connect with everyone involved, including your staff, parents, teachers, administrators, and even the publishing company. Doing so will ensure everyone is on the same page when it comes to the yearbook and the committee’s plans for it.
- Have patience. Yes, you have deadlines. The layout isn’t finished, the photos are blurry, and three members aren’t able to make it to the next meeting. Understand that things come up, and if you feel pressured, don’t be afraid to ask for help as needed. Also, building a bit of a buffer into your calendar can keep minor setbacks from becoming major holdups.
- Trust your staff. While you might have a vision of the perfect yearbook and are trying to micromanage everything to create this vision, step back and let your staff do their jobs. Make yourself available for questions and concerns, and only step in if someone asks for assistance or if you are truly needed.
- Use good judgment. If you’re approached with a staff request that doesn’t fit the book’s vision, it’s okay to say, “No.” While it’s important to hear any and all requests and keep an open mind, don’t be afraid to toss out any ideas with which you’re not comfortable.
- Be proactive when solving problems. Don’t wait until the last minute to tackle issues. In many cases, issues left unresolved will snowball, and you will find yourself facing an even more complex problem than before.
Go With the Flow
Any committee comes with a diverse group of people, each with their own creative juices, ideas, and dynamic personalities. Interacting with and managing these personalities is an integral part of being the yearbook adviser, but keeping them on track to create a successful elementary school yearbook doesn’t have to be stressful—especially if you follow our handy tips.
The 5 best photo ops on the first day of school
Kick Off the Day
One of the first memories you want to nab for the pages of your book is when students come into school for the first time this year. Bright-eyed and bushy-tailed, they’re ready for what the year has to bring--eager to see all of their friends again after a long summer break, and a little nervous to meet their new teachers and classmates. This translates to excitement for the first day of school--and that means super photogenic kids who are going to shine on the pages of your book. This is a moment you definitely don’t want to miss.Pep It Up
Many schools have special events on the first day of school that are perfect for fresh yearbook content! This includes anything from an all-school pep rally to a parent breakfast after the first bell rings. Prep for these moments by getting a list of all the special first day of school events on your campus from your administration, and coordinate to have a photographer and/or writer from your committee present to capture all the fun for your publication.Locker Stalker
The time of year when your students’ lockers are the cleanest--and look closest to those locker idea photos we all love to check out in the magazines--is on the first day of school. If you plan to incorporate a locker feature within your book, now is the time to cover it! Try to get some photos at the beginning of the day or at the very end, when students have a few more minutes than they do between classes. And make sure you have your question prompts laid out well in advance. Getting your pictures and interviews early also leaves your options open for turning this into a 'before and after' feature, revisiting these lockers to see just how messy they might become!Walk the Catwalk
The first day of school also happens to be when the majority of your students look their best. They’re wearing their fresh back-to-school clothes, their hair is done, their shoes aren’t scuffed. Take advantage of this photo op with a fun first day of school fashion feature! You could even turn it into a cute pop culture piece, showing what kinds of clothes--styles of jeans, colors of tights, types of shoes, etc.--were popular at the start of the school year. It’s something fun for them to look back on (and maybe cringe at) for years to come.Capture the "New"
Summer is generally the time when the school district can make some changes to the facilities. Maybe it's a new basketball court, or a new jungle gym. Perhaps classrooms have been rearranged. Whatever it is, the first day of school is your best chance to capture students' genuine reactions to the new element gracing their campus. So station a committee member there, and take photos and get quotes. While you may have so many ideas later in the year for special features that this one might not appear in your book, you'll never have another chance to document it--so remember that old adage of "better to have it and not need it..."Plan the First Day of School Right
The first day of school is a big one for your yearbook content. It’s important to kick off the year right, and capture all of the best moments for some cool features in your publication! So start planning out the moments you want to capture, and what you’ll need to make that happen. With a little foresight, you’re sure to get all the best snapshots for the pages of your book.
Build positivity into your yearbook committee: a unique exercise to try
Start the Positivity Flow
After you’ve been working with your yearbook committee for a few weeks this fall (so they've already gotten to know each member a bit), devote some time during a meeting for a team-building exercise. Tell them that you want to talk about each individual's wonderful contributions to your committee. To start, have each person come one at a time, and sit in front of your whiteboard at the front of the room. Then have every other person on your committee write positive things about that person on the whiteboard around them! They can write great characteristics about the person, unique skills that they use to bring something special to your team, or even just little notes about their general attitude. The point is to focus on what each individual offers that’s great!Use the Exercise for Success
To make this kind of positivity exercise really stick, take a picture of each yearbook committee member smiling, surrounded by the positive notes that the rest of your team just shared with them. Create a bulletin board in your room to post the photos, and give each individual a copy to keep. It’s a great exercise to build up trust and excitement among your team. And it’s something that you, and everyone else on your committee, can look back to for inspiration when they're facing a tough day in the yerd world.Drive Your Message Home
The first goal of setting up a positive environment is to enhance your committee’s work productivity and camaraderie, but it’s also a tool you can use to recruit more members to your team! Make sure you’re sharing the fun photos you take during this exercise on social media and on your Treering community pages. Although the members of your team will naturally talk about how much they enjoy being part of the yearbook committee, this is an extra way to get the message out to a wider audience of students and parents. And that’s one more step in the right direction to attracting the best new members to your team!Build Trust in Your Yearbook Committee
Part of your role as the adviser to the yearbook committee is to help create a sense of team and trust among the rest of your crew. Exercises like this one are a simple way to spread some positivity, which translates to a more productive and energized team. Not to mention that the more your team thinks about all the things they love about their fellow committee members, the more they’ll enjoy the experience of working with you all! So put this particular exercise to work, and then seek out a few more that will help your yearbook committee bond. With a little help from their fearless leader (you!), each of the individuals you’ve recruited will be working together like a well-oiled machine in no time!
Prep for the first day of school: what you need to plan out now
Get Brainstorming
To capture those awesome first-day-of-school shots, you need to have some cool ideas in mind before the big day arrives. If you can, get your yearbook committee together in the weeks before school starts to brainstorm some of the most important memories that are made on that first day of school. Those are exactly the moments you want to nab, so that they can be commemorated on the pages of your book! Often, there are traditions that your school has on the first day of school--perhaps a parents' breakfast, coffee and donuts in the atrium for the students, or a fun welcome back celebration. You’ll also want to grab some candid shots of students as they enter the school, or perhaps grab some quotes about what students are excited for at the end of their first day back. When you have a list of photo ops in advance, you’ll be much more likely to grab the best shots for the final pages of your book!Lay Out Your Props
Like any photo shoot, your first day of school picture opportunities can be made even better with a few props. When you get your committee together to brainstorm photo opportunities, don’t forget to include some time to think about any props you’d like to include on the big day. This could be a small, stuffed version of your school’s mascot, a chalkboard frame that you can write a student’s grade on as they’re entering the school, or even a giant pencil to depict their return to academics. Then gather those props and bring them to school before the first day arrives. This way, you won’t be running around trying to gather everything up at the last minute, potentially missing great picture opportunities on the first day of school because you’re running late or frazzled.Prep Interview Prompts
Finally, make sure you have your interview prompts ready to go if you plan on conducting any interviews for the content in your yearbook. These prompts could include:- What students did over the summer: include a feature that covers how much fun the kids at your school had on summer break.
- What they’re most looking forward to: at the end of the first day back, interview students to ask what they’re most excited about in their new grade.
- What they’re wearing: create a fun mini-fashion feature, since students are often dressed their best on that first day back in the classroom.
The First Day of School
While there are many important days throughout the year that you want to capture, the first day of school is one of the biggest. Students look forward to reconnecting with their classmates, and getting back into a routine. By thinking about the content you can create out of this big day at your school in advance, you ensure that you cover all of its most important aspects. From traditions on your campus to just checking out what students did over the summer, it’s the perfect time to kick off your school year, and your yearbook, with a bang!
Increase yearbook committee sign-ups with this free template
- Customize it, print it out, and pass it around at your first yearbook committee meeting.
- Keep it in Google Doc format, and link to it in a back-to-school email that promotes your yearbook sale--with a reminder that there won’t be a yearbook without community support!
- Set up a yearbook table at back-to-school night. Have the Editor-in-Chief (or another representative) there to answer questions and prompt attendees to sign up.
- Hit up your PTA/PTO meeting, and use the form to recruit new committee members.

Determine your yearbook sections: get your content organized before school starts
Identify Your Features
To start, lay out the major features and articles you want to cover throughout the year. This doesn’t need to be a detailed account of what you’ll include, just a basic list of your sections, and the major features you absolutely must include in your content. You can begin by using last year’s yearbook as an example. Go through and make a list of the sections you definitely want to include in this year’s publication. This will make up about 90% of the features you include in next year’s book. And for that remaining 10%? Well, that can be brainstormed with your committee once everything starts, and can be solidified as events and unexpected stories arise during the school year. This process helps ensure that none of the basics fall through the cracks once you get started on all the exciting special features. It also helps you dole out tasks to your committee from day one, ensuring all the big pieces get apportioned fairly.Organize Your Thoughts
Now that you have this list, you need to find a way to get--and keep--your yearbook sections super organized from the first day of the school year. As I often recommend, a Google spreadsheet can be the perfect way to do this. Not only is it easy to access on the go, but you can share it with your committee without constantly sending files back and forth, keeping everyone on your team in the loop with content ideas, next steps, and a reminder of who’s tackling each project. To start, just create a tiered document (or use ours as a template) to track your ideas for each of your yearbook sections. Columns for the article status, deadline, and who is responsible for the content will help keep you organized once the season kicks off. Remember, you don’t have to fill in each of the columns now. This spreadsheet simply creates an organized direction for your content that you can work from in the fall. This tab may look very similar to your master calendar, and feel a bit redundant. But it serves an important purpose--by grouping articles by topic, rather than timeline, you're providing yourself with an overview of all your content, in similar sections. You can see the status of all class pages, all sports pages...and make sure nothing gets left out (a friend of mine has their Speech and Debate team completely left out of their published, finalized yearbook this year--an oversight that could have been caught with a spreadsheet like this!).Prioritize Your Yearbook Sections
Next, prioritize what needs to happen first. To make this simple, there's a column in your content spreadsheet that lists out due dates for each of your features. This will give you an idea of what needs to be completed immediately. As you identify due dates, add each piece of content to your master calendar. As you complete each feature, make sure you highlight it, or make it glaringly obvious what's been completed and what still needs work (A 'red-yellow-green' color-coding system might help, as might strikethrough). This will ensure that articles don't slip through the cracks, leaving you in a rush to complete them just before each deadline. And if you don’t have due dates for all of your features, don’t fret: you can always fill them in once the school year starts!Prep Now for an Easy School Year
While summer is a time for teachers to take a break and relax, you can make your school year go much more smoothly when you do a little prep work for your yearbook process in advance. A few hours of your time now can help you get in the right mindset, and also create motivation for your committee from the moment you step back in the classroom. And that will definitely translate to a more organized process for your content, and more inspired articles for the pages of your book.
Creative yearbook ideas: great music can keep everyone on track
Music as a Creativity Generator
There’s been a lot of research done on how music affects the brain, and one of the unanimous conclusions is that adding some fresh music to the background of your workspace can help you focus, and supports your ability to come up with innovative new concepts. It can be especially helpful when you’re stuck at a creative roadblock, and need some inspiration to get over the hump. This is most often referred to as the Mozart effect, referring to the fact that certain types of music can boost your ability to discover abstract solutions to logical problems. Over the years, this theory has been expanded. Researchers have discovered that classical music isn’t the only way to boost creativity. In fact, listening to music in general can help people to boost their creative energy. To use music in a way that helps your team come up with more creative yearbook ideas, you need a playlist of songs that your committee can listen to at meetings, and while they’re working on their own. Different people respond to different types of music, so try to include a variety of song choices. This will help every member of your committee find the style of music that best helps them work. Expose your committee to a variety of music genres with the playlist you create. Once they’ve learned what kind of music fits their work style, they can either continue to use the playlist you provided, or create their own!A Playlist to Use
To make your playlist most effective, you want to build in songs from a variety of genres--including ones that you might not listen to frequently. I’ve found that mixing songs with a variety of tempos that offer a somewhat calm listening experience is most effective. When you work on your own playlist, start with some calming classical tunes, add in some jazzier songs, and then throw in some modern hits for good measure. Below, I’ve added a fantastic playlist that you can use at yearbook committee meetings and circulate to your team for them to use when they’re working on yearbook projects on their own.- Four Seasons - Vivaldi
- Girl from Ipanema - Stan Getz
- Mad World - Vitamin String Quartet
- Colder Weather - Zac Brown Band
- Bach Cello Suites - Yo Yo Ma
- Non, Je Ne Regrette Rien - Edith Piaf
- Rather Be - Clean Bandit
- I Need Your Love - Pentatonix
- Hallogallo - Neu!
- Jolene - Dolly Parton
- The Room of Requirements - Nicholas Hooper
- Mercy - Duffy
- Carry You - Restless Blues Band
- Comin’ Home - City and Colour
- Chasing Cars - Snow Patrol
- The Way I Am - Ingrid Michaelson
- Bach French Suites - Glenn Gould
- Problem - Pentatonix
Spur Creative Yearbook Ideas
It’s no secret that the right resources and environment can spur more creative yearbook ideas. Music is a natural way to give your committee some subtle inspiration while they work. Whether you use my playlist or create your own, you can help each member of your team find their “work zone,” and stay focused while they build out your yearbook projects. This is extremely beneficial to the creative process, which will ultimately help you to create an exceptional yearbook!
Take a break from the yearbook committee: 3 creative ideas that will bring you back refreshed
Funny Videos
If there’s one thing that can get you laughing, it’s a compilation of funny videos on YouTube. So on those days it's too hot to venture outside (or too rainy), jump online and spend a few hours enjoying cute kittens, adorable babies or people pulling pranks on their significant others. As you find a few that really get you giggling, save them in an email or a spreadsheet that you can refer back to during the school year. While these videos will help you to relax after a stressful publication season, they’re also a great tool for breaking up or starting off a committee meeting with something hilarious when you all come back together in the fall!Music Playlist
Music is a great way to spur creativity. It’s also an excellent tool to help you unwind. This summer, spend some time pulling together a great playlist of all your favorite music, past and present. Try to incorporate some artists that may be less well-known to your committee, as changing rhythms, tones and timbres have been shown to really engage the creative side of your brain.1 Personally, I find that a playlist full of songs without words really helps when reading, writing, or editing. This summer, you can use this playlist at the beach, while you’re working on your house or mowing the lawn, or as you’re pulling together your class syllabi for the school year. Then bring your playlist to your yearbook committee meetings to share with your team in the fall!Practice Exercises
Building creativity--both for yourself and among your yearbook committee--means accessing both the left and right sides of your brain. To really engage your ingenuity, you need exercises that work both sides of your brain at the same time. Here are a few great ones to get you started:- Look for new ideas: To think outside of the box on a more regular basis, you have to train your brain to look for creative ideas when you’re living everyday life. To make this a priority, you need the right tools to capture ideas on the go. While a pen and paper will work fine, you can also use apps like Evernote and Backpack. Both are easy to access and offer sharing capabilities, making it simple to send new concepts to the rest of your team when you’re out and about!
- Use your non-dominant side: Giving yourself a challenge by using your non-dominant hand in normal activities can stimulate both sides of your brain. Practice writing, catching a ball and picking things up with your opposite hand to get those synapses firing!
- Practice your colors: One way you can start encouraging the right and left sides of your brain to communicate better is through a color exercise. Write down different colors on a piece of paper using a marker of another color. For example, write yellow in a blue marker, green in a purple marker, etc. Then practice reading the name of the color as written. While it may not be the most thrilling party trick, it’s actually much more difficult than it sounds!
Spark Creativity Within Your Yearbook Committee
Taking a break from your yearbook committee during the summer months gives you plenty of time to refresh your mind before coming back to school in the fall. These particular tips are excellent ways to stimulate your creativity and take a break from planning and scheduling, yet they can carry into fall and be tools your yearbook committee will use. So watch some videos, relax to some tunes, and exercise your brain in silly ways. Before you know it, you’ll have a bunch of new ways to get your committee off on an innovative foot in the fall, while also enjoying your summer break! 1. https://www.sciencedaily.com/releases/2011/12/111205081731.htmAn organized yearbook adviser: how to create a yearly calendar that works
Start With a Project Timeline
Before you build your calendar, create a project timeline in a spreadsheet. This allows you to first detail out each of the small projects and features that will become part of your publication. Once complete, you can share this timeline with your committee to keep your team on track. As the yearbook adviser, a timeline makes it easier to visualize all of the dates that comprise a specific project or feature, to ensure that nothing slips through the cracks. To start working on your own timeline, we have a Google Doc you can use to plan your year! Once your timeline is complete, start adding those dates to your yearbook calendar, so that you’re always aware of what’s coming up across all of the projects your team is working on, with one glance.Add Important Dates from the School Calendar
As you’re thinking through the specific projects you’ll assign out to your committee, start adding some of the more important school events to your calendar. This includes big fundraisers, the school art fair, sports events, dances, etc. Anything major that you want to cover in the pages of your publication should wind up on your calendar. This helps you plan out who will cover big events in advance, instead of leaving everything until the last minute. You should also include any dates that are important to your committee, so that you can recognize what your team has going on as you’re assigning out content. This includes birthdays, vacations, and events that they’re participating in themselves, and therefore can’t cover. If three of your students are part of the school’s show choir, mark out their major performances. If one of your students is in the school play, make sure you note that on your calendar. This keeps all of your important date information in one centralized location. You can then use this information to plan out a month of committee activities in advance, including who will cover specific stories, knowing who has time to edit content, and more. Once you’ve assigned out content, make sure you add the name of the responsible committee member to each of the deadlines in your calendar--or, better yet, 'invite' them to the event! Now they'll get an email reminder of this event, and can add it to their own calendar, so you know they know.Include Ideas
If you have an awesome activity or exercise that would be perfect for a specific committee meeting, add it to the “notes” section of your calendar appointment. This helps you stay organized, so that you’re not constantly searching for the sticky note with that great idea at the last minute, or worse, forgetting to use it all together. To add notes to your schedule in a Google calendar, just open up the appointment and add your idea to the “Description” section, then click “Save.” To do this in your Outlook calendar, use the notes section at the bottom of your appointment. Then click “Save.”A Calendar for the Yearbook Adviser
As the yearbook adviser, you have the most dates and timelines to keep track of. Having this information in two locations--your calendar and your Google Doc timeline--makes your job easier. With your calendar, you can see exactly what’s happening for your publication on a particular day, week or month. Your timeline is more project-specific, so that you can track what’s been assigned out to your committee within each of your features, and help each committee member stay on track with their assignments. Both are important in their own way. By utilizing these two great tools together, you’re sure to be the most organized yearbook adviser on the block. And that translates to a much easier process for pulling your publication together!
A yearbook curriculum you'll love teaching
Creating a yearbook is no easy task. There are countless components from design and photography to storytelling and marketing. If you're teaching a class, there are documents to write and objectives to obtain. Club advisers also need a starting point. We know no two schools/classes/clubs are alike. You will find ALL the resources you need in a 100% editable format here. Our modular yearbook curriculum is flexible enough to work for any class, and even parent groups, and covers each yearbook topic. Oh, did we mention it's FREE? And CTE-aligned?

Module 1: Getting Started for the Adviser
This first module helps you as the teacher get organized and off to a great start. You'll find templates to help you customize your syllabus, grading rubrics, and so much more. You'll be ready for recruiting, parent orientation, and accreditation in a few clicks.

Module 2: Kicking Off the Year(book)
Set your students up for success. Here they will learn the importance of the yearbook, the purpose of the different roles, and how to work together as a team.
Module 3: Getting on the Same Page
The key to yearbook success is an organized plan. Your students will learn how to build a yearbook ladder, set up their photo folders, and begin assigning spreads.
Module 4: Creating a Theme From Beginning to End
Coming up with a yearbook theme is more than picking colors. Here, your students will learn the purpose of the yearbook theme and how to develop one on their own while applying it to this year's book.
Module 5: Design Makes it Real
Yearbook design is more than making a page pretty. In this module of the yearbook curriculum, students will learn the various elements of design and how to apply them consistently to their yearbook to re-enforce their theme.
Module 6: Raise Your Voice: Yearbook Storytelling
Telling the story of the year through headlines, captions, and interviews can be intimidating when working with limited space on each spread. In this module of the yearbook curriculum, students will have fun removing their fears and getting to the heart of the story.

Module 7: See the Year Through Your Favorite Lens
Level up your students' photography game. By learning some basics in exposure and composition, your yearbook photos will go from standard snapshots to professional, story-telling photographs.
Module 8: Spread the Word & Make Your Yearbook a Sell-out Success
Whether you're using your yearbook as a fundraiser or not, selling and marketing your yearbook is an important part of the yearbook process. Help your students build a marketing plan to reach their sales goals.
Module 9: Edit or Regret It
Mistakes happen to everyone. With this step-by-step checklist, your students will learn how to avoid as many as possible before sending your yearbook to print.

Using the Free Yearbook Curriculum
Like all things Treering, this yearbook curriculum is flexible. Here's how advisers and coordinators told us they use it:
- Flipped classroom: assign a reading and discuss it the next day
- I Do, You Do, We Do: student editors take a chunk of a module, model it, teach it, and then the class applies it together
- Traditional instruction: plug and play!
You know your students best!

Recruit your next yearbook committee: use posters and flyers to bring on the best
Mistake #1: Using “Join the Yearbook Committee” as a Headline
If you title your poster or flyer with what you ultimately want students to do, you lose out on the opportunity to really engage them with how awesome the yearbook committee is. Always start with a captivating headline--just as you would the spreads within your book! You work with a team of students who love to brainstorm--so let's use them as a resource to create a unique title! Try to come up with a headline that draws the reader in and forces them to read more. Questions and bold statements that speak to a student’s wants will benefit you best. For example:Want to see more of yourself in the yearbook next year?
Looking for a way to meet spectacular new friends?
Need to build a more diverse resume for college?
By coming at your campaign from a “what’s in it for me” mindset of your student body, they’ll immediately be more interested in what you’re trying to recruit them for!Mistake #2: Weak Call to Action
You might be tempted to close your flyer or poster with a note that students should touch base with you before the end of the school year if they want to join. Or encourage them to email you. These calls-to-action aren't strong enough to spur an immediate response to join your yearbook committee. Instead, add a little urgency to your call-to-action at the bottom of your flyer. You can add a deadline, group size limit or an extra incentive to join today. Some great concepts include:Hurry - this yearbook committee invite closes June 15!
Don’t delay - we’re only adding five new members this year!
Join today, and don’t miss out on our fun committee outings this summer!
When students are given a timetable to join, they’re more likely to respond immediately.