Design

A yearbook page template is one of the best ways to save time (and a ton of sanity) during the yearbook layout process.

All too often, though, we talk to yearbook advisers who are skipping them for the same reason: They don’t want to use the same template over and over and over again, on every page. They think that’d be boring.

Fair enough.

In fact, we won’t even try to argue. That would get boring. But you know what? There’s a way to fix that.

You can take one yearbook page template and turn it into four different ones that’ll give your yearbook pages that cohesive, but not boring, look. The trick is so easy you’ll be laughing, and so effective you’ll pinch yourself.

What is it? Why does it work? We’ll get to that. But let’s start by looking at what makes page templates so valuable in the first place.

Why Yearbook Layout Templates are a Go-To Resource

When yearbook design is done well, the pages flow, the photos stand out, and the copy complements the visuals.

If you try to achieve all this from scratch, you’re looking at an huge amount of work that requires pro-level design knowledge and a significant time investment. (And let’s be real: You can’t always find that on your yearbook committee.)

That’s why page templates have become a go-to resource. Yearbook page templates:

• Simplify the design process: Templates allow you to drag and drop photos into placeholders, add copy, and… that’s it. No need to stress about page setup or search for a volunteer with a design background.
  
• Control the overall book design: Templates give you a set structure. This means yearbook advisers can control the layout process without micromanaging or limiting the people who help out with design.
  
• Save time: Templates require less prep time and overall work. Plus, the learning curve is minimal—anyone with even a small amount of computer savvy can use page templates.
  
• Help teach design principles: Templates can help students volunteers learn the principles of great design. Students can express their creativity within the template structure, and gain more responsibility as their skills progress.

Since page templates are so helpful and there are so many options available, it’s tempting to fill your yearbook with a variety of layout styles. But that makes more work, and—good news here—it’s not necessary.

The solution—one that saves even more time and stress—is to get creative with just one template.

Sounds crazy, right? It’s not. One template, flipped into four, can result in a far better outcome than a variety of templates. Here’s how to do it.

How to Create Four Unique Layouts From One Yearbook Page Template

Find a yearbook page template you love, and make multiple new ones by recreating it in three rotations. Because this type of thing can sound confusing, here’s a visual example of how to do it.

Original:

Now, let’s flip it vertically:

Then, we’ll take that template and flip it horizontally:

Last, let’s go back to the original template and flip it horizontally:

Notice how each one looks similar to the other, but still different enough to give some variety? That’s exactly what we’re going for.

By re-drawing the original template in different directions, you end up with four page layouts. Each one is unique enough to add variety to your pages, yet similar enough to give your yearbook a cohesive feel.

If you want more than four options, you can further adjust each template by adding or removing text or photo boxes to create new layouts. Or, you can mix up the portrait and landscape orienttaions of the photos.

These small alterations don’t take much time, but they give your entire yearbook a fresh feel. By approaching your yearbook layout this way, you get all the benefits of a yearbook page template—without the repetition.

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Teachers are the greatest, so you don’t want their yearbook pages to fall flat. The one thing teachers truly deserve (besides a raise) is an amazing yearbook spread or two. So let’s give these hardworking folks their due and give the student body something to talk about by including fun and clever teacher spreads in this year’s book.

Here are some fresh yearbook spread ideas to capture a more dynamic view of your teachers and staff on your book’s pages.

Throwback

Did you know that teachers were once students themselves? Well, of course. But this concept might be mind-blowing to some of the students at your school. Ask your teachers to submit images of themselves when they were the age of their current students and give a little insight into what they were like.

When I was a junior, our Chemistry teacher showed us a commercial that he starred in when he was a high school track star. It was hilarious (those shorts!) and it gave us a glimpse into our teacher’s background.

Teacher’s Pet(s)

Create a collection of photos featuring your teachers with their adorable animals. Whether it’s a poodle or a piranha, there is a lot to be discovered by displaying these companions. To add some dimension, you could create a mod displaying quotes about different teacher’s childhood pets. Another idea would be to create a guessing game where you have to match the pet to the teacher.However you style it, animals are a big hit.

Just Like Us

Teachers seem like a different species to your students sometimes. So for a spread to tie everyone together, gather some similarities between your teachers and the students. You might have to poke around a bit, but you won’t have to look too far to find some teachers that enjoy a snow day, Taco Tuesday, or cheering on the team. Teachers stay up late to finish their work, play games on their smartphones, and like to get all decked out for Halloween. Finding similarities between the teachers and students will remind the reader that they are all part of a tight-knit community.

If I Wasn’t a Teacher

Poll your teachers on what they thought they were going to be when they grew up. Pick some of the best responses and use illustrations or Photoshop to make these ideas come to life. Everyone will get a little chuckle out of seeing their favorite teachers outfitted as cowboys, astronauts, soccer players, or mad scientists.

Obviously a Teacher

A while back I was out to dinner with my sister. She reached into her pocket to retrieve her chapstick and managed to fish out two glue sticks and a flashcard. I immediately glanced at her inky fingers and the pencil in her hair. She was such a teacher at that moment.

So for an ‘obviously a teacher’ spread, ask teachers to identify their own moments like these and photograph the evidence. Whether it’s the day they realized that all their shoes were built for comfort or when they referenced their nephew being born “last semester,” every teacher gets the self-realization epiphany now and then. These moments are usually marked by a quick giggle; make room to share the laughs in your yearbook.

Two Truths and a Lie

It’s a simple game, on the surface: each participant provides three statements–two are true, and one is false. It’s up to everyone else to determine which is which. And it’s a great idea for a spread about your teachers.

Ask teachers to craft their three statements, and have them pose for the camera with their best poker face. Whether you include the answer key is up to you, but we’d recommend hiding the answers somewhere in the ads. For additional photos, you can show a mix of the facts and the fantasy for a really fun and creative spread.

The annual yearbook is a great platform to show your teachers’ human sides and cement a lasting impression for years to come. The best spread ideas contain an unexpected, personal glimpse into the teachers’ lives. So step away from the blackboards and apples, and provide a new, exciting spread.

Your goal is to add another dimension to the teachers that all work so hard educating today’s students. These teachers are wholly invested in their students’ futures, and the yearbook should be equally tenacious in capturing our teachers in their best light—as themselves.

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Templates and online inspiration can make creating your yearbook so much easier…except when they don’t fit the style you’re going for.

It might sound like a big problem, but it’s not. You can easily fix any of this with a yearbook style guide.

Here are three  tips on how to keep yourself honest—and your yearbook style consistent—with the easiest style guide of them all: a style tile.

Apply Your Style Tile to a Template

Going into your spreads after they’re laid out and applying your style to each page works–but it’s not the cleanest option. What can save you time would be to apply the style to your templated page layouts before any content is added, and have each page start out styled correctly.

When to Use: Before you start creating content and sorting through your photos, you will probably have some templated layouts you’re going to use for your pages. These might be provided by your yearbook company, and can be a boon when it comes to organizing. But they can be a bit generic, which is why you want to use the style tile to apply your design elements to each page.

How to Use: Your template has space allotted for different elements like photos, an article, and pull quotes. Using your style tile, you can update the fonts and sizes, and figure out where to incorporate additional splashes of color that align with your pre-determined style choices.

Why: If you’re applying your style after the fact, it’s easy to miss a color or font or caption somewhere. It’s much better to give a template the style treatment and standardize the style elements before you add content. Also, if you apply your style tile to the template and don’t like the look you’ve created, it’s easy to switch up your style before you’re in too deep.

Apply Your Style Tile to Outside Inspiration

There is great inspiration everywhere, and some of our best yearbook ideas can grow from a spread, picture, or concept we’ve found online or in previous yearbooks. But if you just take an idea verbatim, its style will probably clash with the rest of your book–which is why you need to reach, once again, for that style tile.

When to Use: Say you find an amazing spread layout, but it doesn’t conform to your style. Well, it’s time to bust out your style tile and get to work making it fit. Make that inspiration your own, and tie it into the rest of your book.

How to Use: In most cases, you will be off to a great start by swapping some colors and updating the fonts. For example, we found a great spin on a “family tree.” In order to make it work with the rest of our book, we switched our font and used a background graphic that matched our colors. With a few simple tweaks, it looks like it belongs with the rest of our yearbook.

Why: There are so many great ideas out there, but it can sometimes feel like fitting a round peg into a square hole. If you keep your style tile within reach while you’re surfing for inspiration, you will have a handy tool to help you visualize how something can work within the style of your yearbook.

Do a Final Run-Through, Style Tile in Hand

Before the book goes to print, you’re going to be doing multiple read-throughs, checking everything. Make sure design is one of those things you’re checking, and that consistency exists across all the pages of your book.

When to Use: You will want to proof the design on each page before your book goes to print. Style tile in hand, make one read-through just for style inconsistencies, just to be safe.

How to Use: Walk through your yearbook page by page with an eye on the style sheet. If something feels out of place, you can easily correct it by altering fonts or adding an additional color from your toolkit.

For example, as you assess the spread on the left, you would look at your style tile and determine the incorrect or missing elements. In this case, the size of the pull quote is gigantic and the font of your headline is different. This is easily fixed by correcting the font size, rearranging the content, and consulting your style tile for the correct headline font.

Why: There are a ton of things to look for when you are going through your final proof, so you need to take time to do individual run-throughs for each element, or something might get missed. For one read-through, keep your style tile close at hand, and hone in just on it. In doing so, you are making sure that the final design is consistent throughout your yearbook.

Style Tiles Keep Your Yearbook Consistent

Using a style tile can help you stay consistent when customizing pre-designed templates and designing your own. What’s more, it’ll help you keep your design in check when you’re pulling inspiration from across the board. You’ve deliberately chosen each element of your yearbook’s style, from color to font, and your style tile will help that vision come to life by keeping a strong hold on your original intentions.

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A yearbook ladder is a nice—and concise—chart representing the yearbook’s pages. Use it at the beginning of the year, and you’ll be able to better plan your book length, prioritize all the ideas you have for sections and stories, and determine what you have room to cover. Best yet, it doubles as a visual reminder of what your book is supposed to look like when it’s done. It’s basically one huge, visual post-it note.

When it comes to planning a yearbook, our favorite piece of advice for new yearbook advisers is this: Begin at the end.

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It might sound counterintuitive, but knowing where you want to go before you start will help you get to that end goal a little faster—and a little happier. You can achieve most of that by picking your deadline, theme, and coverage goals, but there is one tool that will get you the rest of the way.

It’s the yearbook ladder.

Here’s what one looks like:

A Ladder Makes Yearbook Planning Easier

Other yearbook planning tools, like project management spreadsheets, editorial calendars and deadline charts, might seem to do everything except make your morning coffee for you, but those tools miss a key element that yearbook ladders offer: a “big picture” view.

Have you ever struggled to remember where, exactly, your Halloween parade collage is set to go? Or how many pages you had reserved for prom night?

Your yearbook ladder will tell you right away.

Because a ladder can show you your book from the proverbial 50,000-foot view, you’ll never be more than a quick glance away from knowing where in your book you planned for each feature to go (and how much room you gave them).

The ladder is an especially useful device that can help you determine the layout and flow of the book, to make sure that you’re not forgetting anything, and to check and see that any multi-page features look as good as possible in the way they span the pages.

Tips for Using a Yearbook Ladder

To help you, we’ve compiled a quick list of things to do when you’re setting out to create your yearbook ladder:

• Start with last year’s book. Of course, you’re going to want to mix things up and try some new ideas, but there’s no reason to reinvent the wheel. Just move certain sections around based on your new theme and ideas. (If you didn’t have a book, or are trying a new type of coverage, start by listing everything you plan to cover.)
• Begin your ladder with your first page. Your first page on your ladder should be one that contains content. That means page one should be on the right side of the ladder, with no facing page. If you also list pages that don’t (or can’t) contain photos and text, you may confuse how many pages you actually need for your yearbook.
• Adjust as you go. You don’t want to mess with your plan too much, but the beauty of the ladder is that it can be easily rearranged to determine what looks and fits best. (That’s why we like our digital!) It’s a fluid document, so, if things change, you can easily adjust while still sticking to your original plan.
• Highlight pages on the ladder once they’re completed, and check them off once you’ve signed off those pages. Doing so will let you know exactly how close you are to finishing at all times.
• Teach others about the ladder. Even if you’re planning to control the document, you’ll want everyone to be familiar with how to read it. Ideas can flow better when people see everything laid out right in front of them.

Put Your Yearbook Ladder To Use

Yearbooks are usually designed in facing pages, also known as spreads, where you will have one “story” on each spread. Keep this in the back of your mind when planning your layout, so you can make sure the content on your pages flows as smoothly as possible.

If you find yourself with features that are one or three pages long, consider placing candid photos, quotes, or filler items on the opposite page to complement the feature. It’ll help keep each spread cohesive.

And you know a good tool to easily tell if you’re going to run into that issue, right? Of course you do. Grab a yearbook ladder and get to work. It’ll help you make an even better yearbook.

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owhere in yearbook design can a series of small or minor changes add up to create a dramatic difference as easily as yearbook fonts. Really, it’s true. Science says so: A Microsoft researcher and MIT professor found in two different studies that good typography can make a person feel better while reading and can actually make them think they’re reading for shorter amounts of time. Moral of the story? Pay attention to your yearbook fonts. Your readers will be happier, and they’ll spend more time with their yearbooks.

In this all-purpose guide, we’ll introduce you to the basics of fonts and typography, how to create a font strategy for your yearbook (which includes picking yearbook fonts, pairing them, and setting their size), and how to make the yearbook fonts you choose look great on your pages.

1. The Basics of Yearbook Fonts
   1. Sans Serif Fonts
   2. Serif Fonts
2. How to Create Your Yearbook Font Strategy
   1. How Many Fonts Should I Use in the Yearbook?
   2. Setting Your Font Sizes
3. How to Make Your Yearbook Fonts Look Good on Page
   1. Justifying Your Text

The Basics of Yearbook Fonts

In addition to making us feel what we are reading, fonts can actually speed up—or slow down—how quickly you can read. Science has our backs once again.

Readability is an important factor when setting your yearbook style guide. On printed paper—like yearbooks—the fastest, easiest-to-read fonts are usually serifs. On computer screens, like on this blog, the fastest, easiest-to-read fonts are usually sans serifs.

Sans Serif Fonts

Sans serif fonts are different from serif fonts in that they don’t have decorative elements at the end of the strokes.

Sans serifs are more commonly used online and in digital projects since they’re easier to read on computer screens. Because so many people read on computer—and phone—screens, though, sans serifs are more familiar to readers and growing more popular in print. They’re also considered to be a little hipper than a serif.

Some of the most common sans serif fonts include:

• Arial
• Helvetica (period)
• Calibri
• Open Sans
• Gill Sans

There are, of course, some other fonts, like scripts and decorative fonts. While they can be plenty attractive, they’re often not great for legibility—especially in large blocks of text. If you’re planning to use something a little different, it’s best to reserve those scripts and decorative fonts for headlines and your folio.

Serif Fonts

Serif fonts have small, decorative elements at the end of the strokes on the letters. They’re more legible at smaller point sizes and are generally considered more conservative (think newspapers and academic journals). Like we mentioned above, they’re also easier to read on a printed page.

Some of the most common serif fonts include:

• Times New Roman
• Garamond
• Georgia
• Baskerville
• Cambria

How to Create Your Yearbook Font Strategy

We already mentioned that fonts can change a reader’s mood, make text easier to comprehend, and speed up the process of actually reading while making it more enjoyable.

To do that, ask yourself these questions:

• How do you want people to feel when they’re reading your yearbook?
• Do you want your yearbook to look buttoned-up or trendy?
• Should the fonts you use be familiar to your readers?
• If you were to describe the look and feel of your designed yearbook pages, what words would you use?

The answers will give you a strategy for your yearbook fonts, something that will help you cut down your potential choices to something more manageable. With thousands of fonts in existence, and hundreds in the Treering app, it’s easy to get overwhelmed. Your total number of yearbook fonts should pretty much always be two, and shouldn’t really exceed three.

How Many Fonts Should I Use in the Yearbook?

Consistency is key for a balanced yearbook. Fonts are no exception. It’s better to use a couple of (literally two) well-chosen fonts than to have so many that they distract from your design. By limiting your yearbook to two (max three) fonts and assigning them distinct roles, you establish a precedent.

Create a style guide where you’ll be using the fonts you end up choosing. Your style guide should include every printed element of your yearbook like headlines, sub-headlines, body copy, photo captions, pull quotes, and page numbers. Once you’ve listed out everything, you’ll want to bucket these items into two groups:

• Theme elements: This is the group for headlines, sub-heads, and folio information (like page numbers, book title, and section title).
• Copy elements: This is the group for narrative text, photo captions, and pull quotes.

Historically, serif fonts have been used for copy elements, because they’re more legible in large bodies of text. (This adviser loves Garamond.) Sans-serif and decorative fonts, on the other hand, have historically been used for theme elements, since they’re generally considered to be more flexible.

If you’re to follow those historical queues, your font palette may look something like this:

Two things to note here:

• First, just because folks have historically chosen serifs for copy elements and sans serifs for page elements, that doesn’t mean you have to.
• Second, you probably noticed the font sizes here. The best way to determine the various size elements is to use a scale.

When someone opens the book and focuses on a message, they’ll know what a headline is going to look like and what a caption is going to look like. They don’t need to think. Consistency allows your message to get right to the reader without distraction.

Setting Your Font Sizes

Because your yearbook fonts can vary in legibility so much, you’ll want to determine a set of sizes that work best for the fonts you pick—and for your readers. Do that by setting a scale.

A font scale is an organized approach to increasing or reducing your font size, based on where that font is going. It’s easy to do, and once it’s set up, it’ll save you a ton of time.

To create one:

• Pick what you consider your most important element. For the sake of an example, let’s say “body copy.”
• Find a font size that feels nice and legible. Rule of thumb: Something between 10 and 12 pts usually works best for body copy. We’ll split the difference and use 11 for this example.
• Multiply—and divide—that font size by a predetermined ratio to get the font sizes for your other elements. There are a lot of ratios that typographers and designers use when scaling fonts, but one of the oldest is the Golden Ratio (we’ve been crushing on it for a long time ourselves). The Golden Ratio roughly translates to 1.618. So, you’ll use that number to scale up—and down—until you find the right sizes for each of your elements.

At this point, you’ve got a fully developed yearbook font strategy. Document it somewhere. That way, your team will have access to it when designing pages.

How to Make Your Yearbook Fonts Look Good on Page

The cool thing about yearbook fonts is that you can slightly manipulate the way you use them to create a variety of different looks.

Justifying Your Text

One of the easiest, and most impactful, ways to create different looks is to play with your font’s justification. Justification is basically a fancy term for how you align your text.

There are a few different ways you can align text and different reasons why you might choose one style over another:

• Left Align. Your text is flushed with the left-hand side of the margin. This is pretty much a default these days, since left-aligned tends to be easier to read, and has a reputation as being more modern.
• Center Align. Your text is in the center of your margin, so it’ll end up surrounded by a good amount of white space. This helps draw attention to your text, so you’ll want to use this when you have something you want the reader to focus on, like, say, a headline.
• Right Align. Your text is flushed with the right-hand side of the margin. Given the fact that readers read from left to right, a right-aligned font block has a distinctive look. Some might even say unnatural. But if you use it correctly, it’ll look great. Use it for a pull quote to separate that block of text from the rest of the page.
• Full Justification. Your text is aligned to both margins. It’s a very traditional look that’s still used in legal briefs, court decisions, and things like that. If you’re looking for something really buttoned-up, this would work well for you (especially if paired with a serif font). Beware, though: If you justify your text, you’ll probably end up with some weird spacing between words.

Here’s an example of a page that features just about all of them:

Accenting Your Text

One of the best ways to make your text stand out (without switching fonts) is to punch it up with accents. You can use drop caps, accent them with graphic elements like highlighting, and stack your text to create more compelling visuals.

Here are a few headline examples to help you visualize the possibilities.

Drop Cap

Highlighting Text

Stacking Your Text

Remember, fonts impact the way people feel when they’re reading your yearbook, so have fun selecting the right ones!

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In Dan Brown’s popular book, The Da Vinci Code, Harvard Professor Robert Langdon sets out to solve secret codes and messages related to the golden ratio. While the book is a work of fiction, there is science to the importance of the golden ration in design.

Rumor is the Egyptians used it to build the Pyramids, Leonardo Da Vinci himself was a scholar of its applications, and modern day financial markets create models around it. Designs built around the golden ratio are said to be the most pleasing to the eyes.

So, what exactly is the golden ratio, and how does it apply to yearbook design? Without completely getting bogged down in complicated math, think of it as a rectangle with length (side B) roughly one and a half (1.618) times the width (side A).

In an interview in Science Daily, Duke University professor, Adrian Bejan, explains why the golden ratio is so pervasive in art and design:

When you look at what so many people have been drawing and building, you see these proportions everywhere. It is well known that the eyes take in information more efficiently when they scan side-to-side, as opposed to up and down.

Bejan goes on to explain that animals have evolved their vision to scan for danger from side-to-side, or along a horizontal plane. Predators and danger typically come from behind or the sides and almost never from above or below.

As animals developed organs for vision, they minimized the danger from ahead and the sides.

If you’re interested in reading more about Bejan’s connections between nature and the golden ratio, he has a fascinating blog.

There is a lot of debate surrounding the exact science behind why we gravitate towards design that follows the golden ratio, but what is known, is that we do love it. And what’s most important to us is creating more pleasing design, right? Let’s talk about a few yearbook design tips incorporating the golden ratio.

Creating a Rectangle

Let’s start with the easiest application: Building a rectangle. Choose the length of the rectangle’s short side. For this example, we’ll use 600 pixels. Now multiply 600 pixels by 1.618 to get a rectangle of 600 by 971 pixels. This rectangle follows the dimensions of the golden ratio.

Creating Golden Text Ratios

You’ll want your headlines to be in proportion to your body copy. In order to follow the golden ratio, simply multiple 1.618 by your body text size. For example, if your text is size 10, your headline will be 10 times 1.618, or size 16.

Fibonacci Sequences

The simplest tool to creating design linked to the golden ration, is to use Fibonacci sequencing. Fibonacci sequences begin with 0 and 1. Add the previous two numbers together to get the next number in the sequence. 0,1,1,2,3,5,8,13,21…and so on. The image below is a good example of a creating Fibonacci sequence for page layout.

See how the page spread below, using Fibonacci sequencing, could create a very pleasing layout for your yearbook?

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A yearbook style guide is your key to maintaining a consistent visual identity throughout your project, but let’s face it—it won’t work unless you put it to use. The real challenge often lies in the creation phase. Designing a yearbook involves juggling various elements—headlines, captions, stories, photos, layouts, mods, clip art—and each demands thoughtful design decisions. Crafting a comprehensive style guide is a significant task, considering the multitude of components and choices involved. This post serves as your guide, covering what should be included in your style guide, why it’s essential, and practical tips on its creation and distribution. To make things even easier for you, we’re throwing in a free, pre-made yearbook style guide template.

What’s a Yearbook Style Guide, Anyway?

A yearbook style guide isn’t just a set of rules; it’s your playbook for presenting a cohesive and impactful yearbook. This guide, encompassing design and writing, ensures a unified style while serving as a coaching tool for your team during the layout and design process. Beyond that, it acts as a visionary tool, allowing early development of a creative direction for your book. By providing clear instructions on elements like fonts and colors, the style guide liberates your team to focus on what truly matters—developing coverage ideas, capturing compelling photos and quotes, and crafting stellar layouts—rather than being bogged down by font and color decisions. It’s the key to eliminating distractions and letting creativity flourish.

Design: The Visual Part of Your Style Guide

If you’re going to do that, though, you need to cover all your bases and not leave room for interpretation. To do that, focus on locking down font choices, color choices, and how specific aspects of your layouts should look (like whether all photos need captions and, if you have a caption, what that looks like).

Though you can include other aspects of your yearbook’s appearance, here are the three most significant areas for mistakes and inconsistencies

Choosing a Font Palette

With hundreds of fonts from which to choose, resist the temptation to use more than three. Everyone has a preference (#TeamGaramond). Here’s the thing, though. Constantly changing them impacts your readers’ ability to comprehend what’s happening, according to science. Yearbook fonts should complement each other. Ideally, you’ll have one serif font and one sans serif font. If you include a third font, you’ll probably end up with a script or something fancy.

When you pick them, define their use:

• Reserve your primary font for page elements, like headlines, subheads, and page numbers.
• Utilize your secondary font for copy elements like body text, captions, and pull quotes.
• If you’re using a third font, use it sparingly and only for specific elements (e.g., a headline and subhead combination or when dedicating full pages to section dividers).

Sizes

To bring some order to your pages, you’ll want to assign each of those uses a font size. It sounds basic, but you can’t have a page number on one page being more prominent than a page number on another. That’d just be weird.

Font Colors

When selecting font colors for your style guide, prioritize readability over themes or creative expression. Begin by ensuring the words on the page are easily readable before delving into other color considerations. We’ll delve into the specifics of choosing colors shortly, but remember to keep your options streamlined, similar to your font choices. Emphasize aligning colors with font purposes to establish recognizable patterns and hierarchy for your readers.

Choosing a Color Palette

We mentioned above that focusing on readability is the first step to choosing font colors.

That applies here, too.

Now, onto the fun part: choosing colors. As a practical guideline, stick to three main colors (plus black or dark grey for body copy fonts). We get it; you might be tired of hearing this advice, but trust us, it leads to better results. For the best color palette results, use a color wheel.

A color wheel is the easiest way to see the relationship between colors.

When using a color wheel, start with the color you like the most and plan to use the most.

From there, select split complementary colors. (To find them, take your first color, and look directly opposite it on the color wheel. Then, use the colors directly to the left and right of that. Those are split complementary colors.)

Here’s an example. Our primary color choice is at the top of the wheel, and its split complementary colors are below:

If that feels intimidating, using one of Treering’s 200+ themes gives you access to a proven color palette.

Writing: The Second Part of Your Style Guide

Observing newspapers or magazines, you’ll notice consistent details, like how a reporter refers to someone on second reference (Is it “Mrs. Ybarra” or just “Ybarra,” for instance?). These consistencies aren’t mere coincidences; they’re a deliberate effort to maintain uniformity, and that’s where your style guide’s second part comes into play. Even in writing, rules are necessary to retain reader focus. News sources often adhere to The AP Stylebook, while academics and trade publishers opt for the Chicago Manual of Style.

Instead of investing excessive hours in an in-house style guide creation, we recommend leveraging the comprehensive AP Stylebook with minimal adjustments for your yearbook. Establish a basic agreement with your team on tone, jargon, and voice, using a simple outline. Ensure consistency by reviewing each section of copy against your agreed-upon style.

Aside from that, you should consider how you will identify students’ grades, for example, is it Montoya, (11), or Montoya, ‘28, or Montoya, a junior?

Tone

All writing has at least one theme, and the mood is the atmosphere and feeling you create when approaching this theme. The tone, however, is very distinct from the mood. While mood refers to creating an overarching feeling for the reader, the tone refers to you as the author – how you feel about the subject and how you want the reader to feel. Words and images will shape your yearbook tone. Will yours be playful, academic, serious, or nostalgic?

Jargon

Be cautious when using jargon, slang, or idioms in your yearbook. While they might feel accessible to you, they can be difficult for outsiders to understand. And your book should be easy for everyone to understand. It’s better to use everyday English where you can.

Voice

In the same way that various musical instruments have unique sounds, a writer’s voice (words) can be dramatically different from another. Modern comedic writers, for example, use a flat-out sarcastic voice, while a non-fiction writer might have a dry and matter-of-fact voice. (Here on the Treering Yearbook Ideas blog, we go for “Internet colloquial:” a little sarcastic, some plain-spoken English, and a dash of Dad joke humor.)

Now, the only thing left is to create that style guide. Use our template, and you’ll be well on your way to creating a more balanced, consistent style throughout your book.

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