Treering Blog

With most of the school year in the proverbial book, we are counting down until summer vacation. End-of-the-year celebrations aren't complete without a yearbook. If you're the one wearing the yearbook coordinator crown, it's time to circle the wagons and quickly create your elementary school yearbook without sacrificing style. We have live webinars to help jumpstart your second semester.

Step 1: upload your student roster

Your first step is a quick visit to the front office (remember to bring some lattes) to get a community and student roster. This seems tedious. It will save you hours if you do this first. You will easily be able to

• Tag to ensure inclusivity or to create an index
• Start marketing and selling your book
• Receive your yearbooks sorted by your choice of grade, teacher, or last name which will save you tons of time once they arrive

(We promise, you'll thank us later.)

Step 2: get the word out

With an updated student roster, you can now effectively communicate with your community and launch marketing campaigns that support yearbook building and orders. Examples of communication that will help you build a better book include emails asking for photos, how to purchase books, and special features like creating personalized pages and showing your students/parents how to create e-signatures.

If you really want to ramp up sales and raise awareness of your yearbook project and photo needs, use this month of Instagram, Facebook, TikTok, and Twitter content. There's also a full marketing module in our free yearbook curriculum.

Step 3: collaborate with your community

Following strong communication, you are set up to collaborate on the yearbook with ease. Crowdsource photos from school staff, other parents, coaches, and students.

When possible, assign class pages to others. No yearbook coordinator is an island (or something like that). By building a team, you'll capture more, include more, and stress out less!

Step 4: upload your students' portraits

Whether your elementary school was able to take professional portraits, or you are sourcing portraits from parents, upload these to your yearbook next. Your yearbook provider should have a solution for adding these to your book. You can even use these yearbook spreads to add more content.

Step 5: build your book

Now that you’ve connected with your community and begun sourcing ideas and visuals for your yearbook, you’re ready to select and set up your book themes and styles. In addition to designing your own themes, Treering offers a free library of professionally designed themes. Each theme package includes layouts, font pairings, and graphics to tie your look together. You can also 100% customize your own.

Set spreads aside for

• School events such as fun runs and book fairs
• Sports (If your school doesn't have teams, crowdsource photos of students on their outside sports team)
• Holidays
• Trends
• Clubs
• Class favorites

Build a beautiful yearbook with features like auto-page layouts that magically lay your photos out beautifully on a spread or pre-designed pages that cover the Best of the Year and Year in Review plus student-generated content through fill-ins for a quick elementary school layout.

Step 6: set your yearbook to print ready!

Drop the yearbook and walk away. In all seriousness, hit “print-ready” to send your files to the printers and, if you're using Treering, you'll quickly have your books in hand in three weeks or less! If for any reason you want a little more time, it’s easy to adjust print-ready deadlines too. As the yearbook coordinator, you're in charge!

Step 7: distribute the yearbook and celebrate!

All this work is worth celebrating! Work with your parent group to host a yearbook signing party. It doesn't need to be fancy or cost you additional money; this could be something special like

• Playing music at lunch
• Offering a jeans day to yearbook buyers if you're a uniform school
• Allowing yearbook purchasers to bring a stuffed animal to school
• Setting up signing tables at a year-end school event

QR Code is a registered trademark of DENSO WAVE INCORPORATED.

We think that teachers should always be treated like the rockstars they are. But that’s a double-edged sword. Because of their school “celebrity” status, we can sometimes get a little tongue-tied when it comes time to snag some quotes.

So if you’ve got a mod that needs some teacher insight, a spread offering a look ‘behind the curtain’ about teachers, or if you’re writing an article on a specific teacher and are looking for some pizzazz, you’ll need to ask some great questions. And we’ve got just the list.

Set up a time for the interview, take a moment to brush up on your interview skills, and then take the bull by the horns with these quote-baiting questions for teachers.

About life outside of school

• What is one of your hidden talents?
• What would the students be surprised to find out about you?
• What’s a typical Saturday night like for you?
• How often do you accidentally start speaking Spanish at home? Lecturing about fractions? Correcting grammar? [personalize to their subject].
• What are some pets you’ve had or would like to own?
• What is your dream vacation?
• How do you spend your summer breaks?
• What are your “trapped on a desert island” books or movies?
• What would your last meal be?
• What can you cook to perfection? Are you willing to share the recipe?
• If you won the lottery and decided to give up teaching, what would you do instead?

About school life

• What are some traditions or superstitions you have for the First Day of School?
• What makes a ‘good day’ at school?
• How do you show your school spirit?
• What accomplishment fills you with pride so far this year?
• What is your favorite dish from the cafeteria?
• What sort of morning routine do you have to get jazzed for class?
• How do you keep things fresh? [particularly good for seasoned teachers]
• What inspires you?
• How does technology make teaching more simple or difficult?
• Are there any embarrassing teaching moments you’re willing to share? What are they?
• What’s the best/worst thing about being a teacher?
• In which other teacher’s class would you like to enroll, even for a day? Why?

About the students

• What current trends are baffling to you? Why?
• So many students admire you. How do you make those connections? [*note: question should only be asked if the teacher is universally known for making great student connections]
• What differences do you see in your morning students versus the afternoon classes?
• If you could pass on any wisdom to your students, what would you share?
• How do you remember all of your students’ names?
• What’s a school sport or activity you enjoy watching?
• If you could take the students on a field trip to anywhere in the world, where would you take them?
• Why do (or don’t) you friend former students on Facebook?

Along the lines of a specific article or theme

• What kind of driver were you when you first got your license?
• If you were to be given a superlative when you were in school, what would it have been?
• Our yearbook’s theme this year is [....], how do you work to bring that to life in everyday classes?
• What song should students listen to when doing work for your class?
• What is your first memory from school?
• When or why is (or isn’t) a picture worth a thousand words?
• How do you think students will remember you and your class?

About nothing—Just for kicks (or mods)

• How long would you survive a zombie apocalypse? Why?
• In which Hogwarts house would you be sorted?
• If you could grow up in any decade, which would you choose?
• What are your thoughts on astrology? Do you know your sign?
• What are your must-have smartphone apps?
• Did you see the new Star Wars on opening night? What memories do you have from the first movie you ever saw in theatres?
• Is there a quote or saying that you live your life by?
• What would your perfect party look like?
• What is your spirit animal?
• What song do you know all the lyrics to?

And there you have it—48 yearbook questions that you can choose from to build an interview with a teacher. It’s important to remember that an interview is a conversation. Keep it natural, and use your time wisely. It’s better to get five quality responses instead of a dozen one-word answers. If you see a hook, run with it. Don’t be afraid to veer a bit off course when the opportunity presents itself. Wherever the conversation goes, these questions are a great start to an intriguing spread or mod, and can add some wonderful insight from your teachers to this year’s book.

A yearbook ladder is a nice—and concise—chart representing the yearbook’s pages. Use it at the beginning of the year, and you’ll be able to better plan your book length, prioritize all the ideas you have for sections and stories, and determine what you have room to cover. Best yet, it doubles as a visual reminder of what your book is supposed to look like when it’s done. It’s basically one huge, visual post-it note.

When it comes to planning a yearbook, our favorite piece of advice for new yearbook advisers is this: Begin at the end.

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It might sound counterintuitive, but knowing where you want to go before you start will help you get to that end goal a little faster—and a little happier. You can achieve most of that by picking your deadline, theme, and coverage goals, but there is one tool that will get you the rest of the way.

It’s the yearbook ladder.

Here’s what one looks like:

A ladder makes yearbook planning easier

Other yearbook planning tools, like project management spreadsheets, editorial calendars and deadline charts, might seem to do everything except make your morning coffee for you, but those tools miss a key element that yearbook ladders offer: a “big picture” view.

Have you ever struggled to remember where, exactly, your Halloween parade collage is set to go? Or how many pages you had reserved for prom night?

Your yearbook ladder will tell you right away.

Because a ladder can show you your book from the proverbial 50,000-foot view, you’ll never be more than a quick glance away from knowing where in your book you planned for each feature to go (and how much room you gave them).

The ladder is an especially useful device that can help you determine the layout and flow of the book, to make sure that you’re not forgetting anything, and to check and see that any multi-page features look as good as possible in the way they span the pages.

Tips for using a yearbook adder

To help you, we’ve compiled a quick list of things to do when you’re setting out to create your yearbook ladder:

• Start with last year’s book. Of course, you’re going to want to mix things up and try some new ideas, but there’s no reason to reinvent the wheel. Just move certain sections around based on your new theme and ideas. (If you didn’t have a book, or are trying a new type of coverage, start by listing everything you plan to cover.)
• Begin your ladder with your first page. Your first page on your ladder should be one that contains content. That means page one should be on the right side of the ladder, with no facing page. If you also list pages that don’t (or can’t) contain photos and text, you may confuse how many pages you actually need for your yearbook.
• Adjust as you go. You don’t want to mess with your plan too much, but the beauty of the ladder is that it can be easily rearranged to determine what looks and fits best. (That’s why we like our digital!) It’s a fluid document, so, if things change, you can easily adjust while still sticking to your original plan.
• Highlight pages on the ladder once they’re completed, and check them off once you’ve signed off those pages. Doing so will let you know exactly how close you are to finishing at all times.
• Teach others about the ladder. Even if you’re planning to control the document, you’ll want everyone to be familiar with how to read it. Ideas can flow better when people see everything laid out right in front of them.

Put your yearbook ladder to use

Yearbooks are usually designed in facing pages, also known as spreads, where you will have one “story” on each spread. Keep this in the back of your mind when planning your layout, so you can make sure the content on your pages flows as smoothly as possible.

If you find yourself with features that are one or three pages long, consider placing candid photos, quotes, or filler items on the opposite page to complement the feature. It’ll help keep each spread cohesive.

And you know a good tool to easily tell if you’re going to run into that issue, right? Of course you do. Grab a yearbook ladder and get to work. It’ll help you make an even better yearbook.

It’s common for school leaders to underestimate the newsworthy aspects of their school’s yearbook. They may think, “Our school is too small, so why would anyone outside of our students’ immediate families care about what’s going on with our yearbook?” Throughout a school year, consider all of the work that’s put toward building the book, the stories gathered, the candid photos captured, the skills gained, etc. Local media care about what’s going on in the community, and if they never know about it, there’s no opportunity for them to share with their greater audience. It’s time to consider getting local media completely stoked about your yearbook program!

1. Identify newsworthy aspects of your program

Oftentimes, yearbook-focused stories are going to resonate the most with smaller, hyperlocal outlets within a school’s community. This could include newspapers (print and online), TV, radio and even community newsletters. What you may think is a “meaningless story” could in fact impact readers in your hometown. 

The following are high-level ideas to consider when thinking about working with local media:

• Position your yearbook adviser, or even the entire yearbook staff, as your school’s “hometown hero.” How are they positively impacting the school? What unique stories have they been able to capture for the yearbook that will pull at the heartstrings of the community?
• Reporters don’t want to talk to companies, they want to talk to people. Is the yearbook editor, parent coordinator, or even principal, media-prepped and comfortable speaking with reporters about the program?
• Local media tend to love stories with a multi-generational angle. How long has your yearbook program been in place? What unique, new aspects of the program can be shared? Do you have anyone on your yearbook team whose mother, grandmother, etc., was also involved in yearbook at the school years prior?
• Yearbook cover contests are a great opportunity to share a photo of the winning cover with media. Is this a contest that’s been occurring for years? Is it new? Are local artists involved? Reporters appreciate being given stats (i.e., years doing XYZ) as it helps strengthen a story.
• Share your successes. Has your yearbook earned recognition from your publisher?

2. Contact the right people

Depending on the size of the media outlet, some stations or publications have reporters that cover specific beats, while others that have a smaller staff have reporters that cover a wide variety of stories. If the outlet has a reporter that covers education, or more specifically K-12 education, this is someone to consider when your yearbook program has a story to share. Otherwise, reaching out to a general contact at an outlet, even if it’s for a general introduction if you’ve never worked with them before, is a great place to start.

It’s important to be professional, thorough, and to the point when reaching out to reporters and news outlets. Think about how yearbooks themselves convey stories through carefully selected phrases and high-res photos. Reporters are looking for the same: meaningful stories with images to support them. 

3. Write a press release

Writing press releases is a common practice for businesses that want to announce a new product or feature, an award win, contest results, a new hire, etc. As it relates to a yearbook program, a press release would be most appropriate when announcing a yearbook contest award win, for example. Or if your school has never had a yearbook program and they have plans to launch one in the new year, this would be an opportunity to share a press release with local media.

So what should you include in the press release? Here’s an example to reference and a free press release template.

• Strong headline and subhead
• 3-5 body paragraphs (try to ensure that the press release is no longer than a page)
• A quote or two from leaders or subject matter experts to support the announcement
• Boilerplate at the bottom
• Contact person and their information (i.e. phone number, email address etc.)

Promote your yearbook program

In order for your yearbook program to flourish by increasing yearbook sales and growing your yearbook team, people need to know:

• What the yearbook program is all about and the importance of having a yearbook for students.
• How to get involved, and the specific steps to do so. Share the “how, what, why, and when” details if you really want your outreach efforts to make an impact. Consider creating a Facebook group for parents if you’re needing to recruit staff.

Treering's In the News page has plenty of examples of newsworthy yearbook programs.

Adding a spot of gold is a growing yearbook trend. And we love it! While gold is a go-to accent for a 50th-anniversary book, use it to capture the spirit of 2024. See how easy it is to build a gold-themed yearbook with these design ideas and headlines.

1. Free Whole-Book Looks and Yearbook Templates
   1. Gold Foil Yearbooks
2. Advice as Good as Gold
3. More Than Just a Look
   1. Headline Ideas
   2. Punny Gold Headlines
   3. Headlines Using Synonyms
   4. Writing Your Own Headlines

Free whole-book looks and yearbook templates

You don’t have to begin with a blank book. Opting for a theme package is a time-saving alternative if crafting one from scratch seems overwhelming. These four golden packages by Treering Yearbooks below streamline the design process and are fully editable.

Gold foil yearbooks

Adding optional gold foil to the cover draws attention to specific elements like the school name or key theme graphics. 

These two resources will help you begin:

1. Adding foil to Treering’s art
2. Adding foil to your original design

Advice as good as gold

“A [Treering] theme does a lot of the graphic design work for you: it’s like giving your students fill-in-the-blank notes as opposed to having them copy them by hand,” said Yearbook Hero Lauren Casteen.

She and her team select one or two of Treering’s graphics packages and adapt them to tell the story of the year. They design layouts from scratch using the backgrounds, overlays, and other included visuals to build their style guide. Read more on Casteen’s approach to teaching design alongside using Treering here.

More than just a look

A visual theme becomes stronger when headlines connect content to create a story. Your gilded yearbook theme is more than a color scheme; it’s a clever play on the year (‘24) or a way to highlight a milestone (e.g., 50th anniversary). Here are some headlines to align your verbal and visual theme.

Headline ideas

A gold yearbook theme needs some golden headlines. We love browsing an idiom dictionary to create a list of headlines and spinoffs. Pro tip: an idiom dictionary is a great place to start with any theme.

• Worth its Weight in Gold
• Gold Mine of Information
• Heart of Gold
• Gold Standard
• Silence is Golden
• Golden Girls
• Gold Star(s)

Punny gold headlines

Puns, while a particular favorite of this adviser, are best used when peppered in. Using too many becomes like white noise and runs the risk of being unfunny. (The horror!) Remember, if one person doesn’t get it, chances are, many of your readers won’t–case in point: the Ponyboy Curtis reference above.

• Au-some
• Glitter of Speech
• Gold Feet - soccer or step team
• Golden Age of the [mascot]
• Goal Diggers - volleyball
• If I Gold You That
• Thanks a Bullion

Headlines using synonyms

As with puns, too many Gold This and Gold That headlines diminish the luster. Brainstorm a list of synonyms to use, and then search your idiom dictionary for new nuggets.

• All that Glitters
• Rain or Shine
• Rise and Shine
• Sea to Shining Sea
• Shine On
• Shining Example
• Take a Shine to

Writing your own headlines

If a curated list is too much of an easy button, and you want to teach the process, here are five steps to craft a headline.

1. Review the spread and sum up the coverage in a single sentence.
2. List five keywords from the coverage.
3. Look up idioms and/or puns incorporating those keywords and their synomyns. Compile a list of five to ten before moving on.
4. Evaluate which headline idea achieves the goal of accuracy, clarity, and interest.
5. Revise and rewrite until the answer is “yes” for all three.

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To dig more into a goldmine of theme development, check out

• Treering’s Free Curriculum
• 3 (but really 7) Design Elements to up your Yearbook's Visual Appeal
• Creating a Yearbook Style Guide: Advice to Follow

For fifteen years, you’ve trusted us to capture and print your priceless memories, and we reflect on this honor every holiday season. In addition to helping schools raise over @2.2M  in the 2024 school year, we printed over 500,000 custom pages in 2022—that’s a lot of joy. Thank you for trusting us with this invaluable task. We wish you all the best this holiday season and we can’t wait to get to work in 2025. 

As the Treering community surpasses 1.6M members, together we continue to grow and innovate. Because of your feedback, we added

• An onboarding team for first-year yearbook coordinators
• Bigger prizes for our annual editor and parent contests plus pop-up giveaways on Facebook and Instagram
• In-person adviser events in Florida, Illinois, and Texas
• Camp Yearbook, our first-ever two-day summer conference
• Two new webinars to the Yearbook Club lineup: custom cover design and yearbook photography
• More IRL examples of what members of the Treering Community create on our socials
• New ways to capture student memories with photo gifts

Happy holidays!

What to Expect in 2025

• Superior support as you design, market, and distribute your best book yet
• Semi-monthly training through Yearbook Club webinars
• Design contests for editors and parents
• Your memories arriving within three weeks of clicking Print Ready
• New predesigned “About Me,” “Year in Review,” and “Best of…” pages
• Weekly blog articles to provide inspiration and resources – subscribe and have them sent to your email

Since 2009, you’ve trusted us to capture and print your priceless memories, and we reflect on this honor every holiday season. Thank you for trusting us with this invaluable task. We wish you all the best this holiday season, and we can’t wait to get to work in 2024. Happy holidays!

Some quick 2023 stats:

• School communities donated over 7000 yearbooks
• Through yearbook sales, schools raised over $2 Million
• Families customized nearly 500,000 custom pages

15 years of Treering: it is our birthday!

Here’s what you can expect in 2024: from January through December, we will celebrate our 15th birthday with goodies for you. You are the reason Treering Yearbooks continues to grow and innovate.

Giveaways galore in 2024

Since we can't hand out plastic goodie bags with sticky hands and noisemakers to every member of the Treering community, coffee, gift cards, custom pages, and other freebies will have to do.

Spoiler alert: Treering’s annual design contests are not going anywhere.

“Treering in the wild”

Last year, at the PTO Today conference in Chicago, IL, an editor said she loved seeing “Treering in the wild,” and it stuck with us. In 2024, we’re leaving our home offices and Google Meets for more IRL conversations and celebrations.

New ways to capture and share memories

Personalized memories are here to stay. How families and yearbook coordinators collect and share them once again will get a shake-up at our hands. 

2024 growth Oopportunities

From new Yearbook Club webinars for yearbook coordinators and advisers to multi-day virtual events and mini-tutorials, we pledge to continue supporting you by answering your questions and simplifying the design-to-print process.

To learn more about how you can be involved in Treering’s 15th birthday celebrations,

• Engage with Treering Yearbooks on Facebook, Instagram, X, formerly known as Twitter, and TikTok
• Read the monthly editor newsletter
• Subscribe to the blog

Staff pictured‍

Top: Sara C. (Sales), Jordan O. (Community Advocate Team), Ali J. (Sales), Gia W. (Sales), Ed G. (Product Evangelist), Liz T. (Customer Success Manager), Dara A. (Sales), Kate H. (Sales)

Bottom: Dustin A. (Community Advocate Team), Katie P. (Customer Success Manager), Shannon H. (Sales/Social), Sandra V. (Engagement and Onboarding), Louise Kate L. (Community Advocate Team), Aisa A. (Community Advocate Team)

Since 2009, you’ve trusted us to capture and print your priceless memories, and we reflect on this honor every holiday season. Thank you for trusting us with this invaluable task. We wish you all the best this holiday season, and we can’t wait to get to work in 2024. Happy holidays!

Some quick 2023 stats:

• School communities donated over 7000 yearbooks
• Through yearbook sales, schools raised over $2 Million
• Families customized nearly 500,000 custom pages

15 years of Treering: it is our birthday!

Here’s what you can expect in 2024: from January through December, we will celebrate our 15th birthday with goodies for you. You are the reason Treering Yearbooks continues to grow and innovate.

Giveaways galore in 2024

Since we can't hand out plastic goodie bags with sticky hands and noisemakers to every member of the Treering community, coffee, gift cards, custom pages, and other freebies will have to do.

Spoiler alert: Treering’s annual design contests are not going anywhere.

“Treering in the wild”

Last year, at the PTO Today conference in Chicago, IL, an editor said she loved seeing “Treering in the wild,” and it stuck with us. In 2024, we’re leaving our home offices and Google Meets for more IRL conversations and celebrations.

New ways to capture and share memories

Personalized memories are here to stay. How families and yearbook coordinators collect and share them once again will get a shake-up at our hands. 

2024 growth Oopportunities

From new Yearbook Club webinars for yearbook coordinators and advisers to multi-day virtual events and mini-tutorials, we pledge to continue supporting you by answering your questions and simplifying the design-to-print process.

To learn more about how you can be involved in Treering’s 15th birthday celebrations,

• Engage with Treering Yearbooks on Facebook, Instagram, X, formerly known as Twitter, and TikTok
• Read the monthly editor newsletter
• Subscribe to the blog

Staff pictured‍

Top: Sara C. (Sales), Jordan O. (Community Advocate Team), Ali J. (Sales), Gia W. (Sales), Ed G. (Product Evangelist), Liz T. (Customer Success Manager), Dara A. (Sales), Kate H. (Sales)

Bottom: Dustin A. (Community Advocate Team), Katie P. (Customer Success Manager), Shannon H. (Sales/Social), Sandra V. (Engagement and Onboarding), Louise Kate L. (Community Advocate Team), Aisa A. (Community Advocate Team)

In honor of the season of giving, Treering will match up to five yearbook donations per school account. From Tuesday, December 3 through Tuesday, December 31, one community book donation equals one Treering book donation. Editors can reassign these books to teachers, promoting students, the principal, or students in need.

How the donation match works

1. Enable the Book Donation option on the dashboard
2. Let your campus community know 'tis the season to share the (yearbook) love
3. Re-assign the yearbooks so recipients can customize or order non-custom books to hand out

This promotion ends at 11:59 pm PST on December 31, 2024. Matched yearbooks will automatically be added to your account by January 30, 2025.

The fine print

• Promotion ends at 11:59 pm PST on December 31, 2024.
• Matched yearbooks will automatically be added to your account by January 30, 2025.
• Donations may not be combined with any other promotions.
• Donated yearbooks cannot exist on ship-to-home, invoiced, or PO orders. Credit card or PayPal orders only.
• Ordering donation books will not be available for After Deadline Orders.

Your precious memories deserve more than just floating in the digital ether! It's time to bring your favorite moments to life all year long with our new customizable photo gift line. Join our contest and give your cherished memories the tangible presence they deserve.

For Treering's Cloud Breakout, share a photo of a special memory that's been trapped in your Cloud storage, yearning to break free. Tell us why this moment deserves to escape the digital realm and become a physical keepsake. Your liberated memory could win you a $100 holiday shopping spree with our new customizable photo gift products!

Official participation rules and steps to enter

1. You must be at least 18 years old and a parent, faculty/staff member, or student at a Treering school to participate.
2. Valid posts must include an original photo and a caption on what makes this memory special.
3. To participate, you must have a public Instagram account. Entries open from October 14 to November 1, 2024.
4. Share your photo on Instagram with #TreeringCloudBreakout and tag us @TreeringCorp
5. Instagram photo posts are due by November 1, 2024 by 11:59 PM PT. No late or incomplete entries will be accepted.

Judging and finalist selection

A panel of yearbook parents, journalism educators, and social media managers will select five winners. Photo criteria will be based on: the creativity of the photo, emotional impact of the accompanying caption, and overall aesthetic appeal.

Winning photo designs will appear on Instagram on November 8, 2024.

Prizes

Treering will notify #TreeringCloudBreakout Contest Winners via Instagram stories and posts by Friday, November 8, 2024.

A total of five individual winners will receive a $100 Treering product credit (yearbooks are not eligible purchases). Use on canvas enlargements, blankets, ornaments, yard signs, apparel, and more.

Ownership

By submitting your photo memory, you have verified the approval of others pictured, and you approve Treering to use your name, write-up, and school name for any marketing purposes, including but not limited to showcasing on www.treering.com, sharing on social media, and sharing with media.
If you have any questions, contact us at marketing@treering.com.