New school year, new us

We’ve got something exciting to share: Treering just got a bold new look.

After months of collaboration, exploration, and a lot of thoughtful design work, we’re thrilled to unveil a refreshed brand identity, one that better reflects who we are today and where we’re headed.

Turning the page

We’ve moved away from the softer, muted tones of the past and embraced a more vibrant, energetic palette that speaks to the creativity and joy at the heart of what we do.

Our new logo is a small thing that says a lot—it’s clean and modern, but it also holds meaning. The icon forms a “T” for Treering, doubles as an open book, and symbolizes our approachable, flexible platform. It’s our mission, captured in a single shape: helping people turn everyday moments into memories that last.

Why we did this

This wasn’t just about updating fonts and colors. We took a step back to reflect on who we are as a team, what makes Treering unique, and how we want to show up — for schools, parents, and now, for travel brands through Treering Memories. 

After 16 years of innovating how memories are captured, shared, and preserved in the school space, we’re expanding our vision. Treering is evolving into a full Memory-as-a-Service platform, extending our technology and expertise beyond yearbooks to meet the growing demand for smart, personalized memory solutions across industries. With Treering Memories, we’re bringing the same intuitive experience, powerful AI, and just-in-time printing to the travel world by helping brands turn unforgettable trips into meaningful, lasting keepsakes.

The new visual identity balances the warmth of nostalgia with a fresh, modern sensibility. Our photography style is more candid and vibrant, our typography is clean and bold, and everything is built to work seamlessly—whether in a yearbook or in a photo memory book from a travel adventure.

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What’s next

We’re heading into the school year with renewed energy, and now a look that matches it. But while our visuals have changed, what we care about hasn’t. We’re still the same team, focused on helping people capture and celebrate meaningful moments with care, creativity, and technology that makes it all easier. This year, we’re rolling out smarter tools to simplify yearbook creation, along with fresh new themes designed to give schools even more ways to personalize and elevate their books. It's all part of our ongoing commitment to making yearbooking easier, more intuitive, and more inspiring for everyone involved. We can’t wait to show you what’s next. Let’s make this school year unforgettable, together.

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