The #1 yearbook mistake to avoid this fall

Avoid the pitfall of waiting until the yearbook is complete to begin selling. Keep reading for reasons you should begin marketing the yearbook now.

Financial Incentives to Sell Yearbooks Early

Back-to-school time is when everyone is excited about the new year. Parents know there are a lot of expenses for clothes, school supplies, and yearbooks.

• Early bird discounts: Better than a worm, Treering families save 10% on the cost of their yearbooks from August to October. Schools that purchase in bulk also enjoy the extra savings.
• Start accumulating your fundraiser: Schools using the yearbook as a fundraiser will have extra time to meet their monetary goal.
• Earn four free yearbooks: Treering customers who sell five books by September 15, earn a free yearbook. They earn a second if they sell 25 books by December 15, and two more if they sell 50 books by January 31.

Build Hype

Create excitement about the yearbook on day one. When families see the yearbook team out and about, it tells them two things:

1. I need to buy a yearbook.
2. The yearbook team is committed to covering the whole year.

Early sales encourage students to participate in yearbook-related activities. It also offers the yearbook team extra time for teasers and keeps them accountable for progress. That said, take advantage of this added engagement for crowdsourcing opportunities. If students know they are in the yearbook, they will buy the yearbook.

Help Parents

Let's face it, we need reminders too.

• Customization: Families can purchase their yearbook early and have until the purchase deadline to work on and finish their custom pages.
• Reduce stress: Let's face it, Maycember is real. And who doesn't love adding a fat checkmark to the to-do list?

How Do You Begin Early Yearbook Sales?

Begin sales—like all things yearbook—with a plan. An easy win is to include a yearbook flyer in the registration packet that goes home with every child. Level up your approach with a school calendar and your team and create a yearbook presence at

• Back-to-school events
• Parent group meetings
• A staff meeting (or three)
• Picture day
• Homecoming
• Fall festival

https://blog.treering.com/teaching-yearbook-making-a-marketing-plan/

Sell early, sell often. Treering's order processing and tracking make for one less paper trail for advisers to chase. You won't regret the momentum.