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October 20, 2010

CBS News: treering custom yearbooks at st timothy school

CBS San Francisco (KCBS) news covers Treering's no-cost for school, customizable yearbooks at St Timothy School in San Mateo, CA. Interview with Treering CEO, Aaron Greco, St Timothy School Principal, Monica Miller, and Teacher/Parent Margaret Flynn.

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October 18, 2010

Fox news: customizing children's school yearbooks

Published : Monday, 18 Oct 2010, 10:07 AM MDT

MESA, Ariz. - It's the classic yearbook picture you have to love - but wouldn't it be nice to have more than just one picture?

A new yearbook company called Treering allows parents to add custom pages to their child's yearbook - anything from the first day of school to their favorite pets.

Red Mountain Ranch Elementary school in Mesa is trying it out this year.

"That's been the biggest challenge for us..is to try to include every student..more than just their individual portrait," said Red Mountain Ranch's Brenda Sibley.

"I thought it was pretty cool because then you can finally have your own personalized yearbook," said Chloe Smith.

It's easy to do. If your school signs up to have Tree Ring print the yearbook, all you have to do is go to the company's website and plugin pictures to a template. The first two pages are free, but it's $3.99 for each additional page.

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October 1, 2010

Cw news: school days online

Amanda Salinas, The 33 News SACHSE, TX - We talk online, bank online, and stand in line for hours for the latest digital gadget. Now the school yearbook is finding its way online. More North Texas schools are making their memories digital. On any given day, you can find Karen Andiel on the campus of Whitt Elementary School in Sachse. Andiel is like most PTA moms. She always has a camera in hand and is ready to capture on film the moments of her children's lives. But many of the pictures she takes these days include more than just her children. Andiel is the yearbook editor for Whitt Elementary School. "I've had so much fun. I'm getting to be at the school a lot, and getting to know the kids and the teachers and the office staff." No cutting, or pasting, or printing involved. Just upload a picture, click and go! "With Facebook and the iPhone, everything is so computerized and so digital. It's pretty easy for everyone to figure out because we're doing it all the time," says Andiel. Whitt Elementary is one of several North Texas schools making the move from hardcopy to digital. "Just drag and drop it on the page," says Brady McCue. McCue is co-founder of Treering, a web-based system for online academic yearbooks. "We allow parents to go on our site. They can quickly upload photos and create as many pages as they like." School administrators say the digital switch makes financial sense. In the past, schools would order hundreds of yearbooks. Many would remain unsold, leaving the school with a hefty bill. Whitt Elementary principal, Jonathan Slaten tells us this move is perfect for 2010 parents. "They're doing Facebook every day," says Slaten. "They are doing everything digitally, and they fully expect that this is digital too." Karen Andiel has kept all her yearbooks and often shares those memories with her daughters. It's an experience she hopes to replicate for them. "I want them to show their kids and laugh at their pictures. Laugh at the way they did their hair, and what they were wearing. It's fun, it's great." Hard copies don't go away. You can still order a printed version of the yearbook.

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September 29, 2010

whattheythink.com: thinking creatively about business models

Treering mentioned in an article by OriginalThought LLC CEO, Bob Lieber, about creative business models. Here's an excerpt: Thinking Creatively About Business Models By Bob Lieber To help you think a bit out of the box, here are two unique and inspiring business models examples to serve as thought starters just to get you going: Application-Focused Model: https://www.treering.com/. This company focuses on the school yearbook and makes the process for schools much easier and much more personalized. Their description for their business is "Yearbooks for the Internet Generation". READ MORE

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September 20, 2010

Treering wins two awards for achievement in web development

Redwood City, CA September 20, 2010, Treering Corporation, a company that creates yearbooks for the Internet generation, today announced that it has earned awards from two different web design competitions. Treering garnered the Education Standard of Excellence award for web development from Web Marketing Association's 2010 WebAward as well as Outstanding Achievement in Website Development by the Interactive Media Awards™ for the design and development of personalized yearbook website Treering.com. The honor recognizes Treering for surpassing the standards of excellence that comprise the web’s most professional work.

Both the IMA and WMA awards are judged on various criteria, including design, usability, innovation in technical features, standards compliance, and content by independent judges. In order to win the awards Treering's scores had to beat out hundreds of other sites to earn the top honors.

A judge from the Web Marketing Association had this to say about Treering, "Well done site that deserves more attention. I wish the site had been around in my school days."

Aaron Greco, CEO and Head of Products at Treering, said, “We want our site to be as intuitive and accessible as possible for our users at schools across the nation. We’ve built it keeping our clients in mind – busy students, teachers, and parents who are strapped for time. The ten minutes they have between putting the kids to bed and making their lunches for the next day is precious, and need a tool that is simple and fun to use. Throughout the design process, this has been a priority, and it’s nice to have our effort recognized by both the Web Marketing Association and the Interactive Media Awards’ stamps of excellence.”

About Treering Treering creates yearbooks for the Internet generation. The Silicon Valley, CA-based company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks that commemorate each child's unique school experience. The process reduces the yearbook creation and financial burdens for schools and invests in our planet's future by planting a tree for every yearbook printed. For more information, visit www.treering.com.

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September 8, 2010

Fox news 10: treering lets students customize yearbooks

MESA - Yearbooks are a great way to look back on school memories, but some kids have very few pictures of themselves in them.

Now, there's a solution -- customized yearbooks.

A Bay-area business called "Treering" allows parents and students to go online, add their own personal photos, and create their own yearbook pages.

Tuesday, that company showed off their stuff at Red Mountain Ranch Elementary in Mesa. Every year, students will get a traditional school yearbook, but they will also be able to print their personalized pages and add them to their yearbook.

"The yearbook traditionally has been about the school during the time that you were there, and there's no reason it can't be about you while you are there," says Aaron Greco, CEO of Treering yearbooks.

"I think it's really cool that I get to put whatever I want in there and pictures of my little brother and my friends so I can remember what I did that year," says student Megan Siblui.

Treering uses digital technology to print each student's custom version. Watch the video

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September 8, 2010

ABC News: treering school, red mountain ranch elementary

ABC News Phoenix (KNXV-TV) covers Treering custom yearbooks. Treering customer Brenda Sibley is interviewed. Watch the video

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September 4, 2010

NBC Sacramento morning news: live story on treering

NBC affiliate KCRA-TV Sacramento Morning News interviews Treering CEO Aaron Greco.

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August 10, 2010

The school photographer: personalized yearbooks are growing a trend

Yearbooks have been a part of the school experience for decades. While that tradition hasn't changed, the content of the yearbook has certainly evolved. Today, students and parents can customize the yearbook with meaningful, personal content. Established companies such as Minneapolis, Minn.-based Jostens Inc., as well as newcomers such as Treering Corp., are enabling students to put personal touches on their yearbooks.

"Not much has changed in yearbooks over the past 100-plus years other than color pages, but we think the time has come," says Aaron Greco, CEO of Treering, Redwood City, Calif. The company launched in 2009 and began printing and shipping books this spring.

"It's so incredible seeing students' custom pages with all of their personal memories from the year that currently are lost on peoples' hard drives and flash drives," Greco says. "Although the yearbook is an ideal memento of one's childhood, it's amazing how poorly the current yearbook model actually captures it. "We certainly think personalized yearbooks will become the 'norm' for schools," he adds. "It is the primary reason we founded the company."

At Jostens, over the past two years, the company has developed and tested proprietary technology that allows students to make their own memories a part of their yearbooks. Jostens Personal Yearbook Pages enable students to publish photos and stories of themselves, their friends, and events and add those pages to their own copy of the school yearbook. Says Tim Larson, president and CEO of Jostens, "Enabling students to publish their own content, along with the entire school story, encourages self-expression and allows students to add their own unique personalities. "We are ushering in an entirely new era for the timeless tradition as we introduce even more ways for students to personalize their yearbooks." Beginning in August, Jostens will provide online tools at https://www.yearbookyourself.com to design, review, and order custom yearbook pages. The website provides an easy way to design four-page inserts that are bound into the book to personalize every student's yearbook.

Treering works in a similar fashion, as schools create a traditional "core" yearbook that includes the entire school. The school yearbook team assembles a collection of student headshots, faculty pictures, and images that commemorate select school events such as athletics, arts, and more. Parents and students can then customize their own pages at www.treering.com. Treering prints each student's custom version of the yearbook. The company says it saves schools money by having families order online directly from Treering; so schools don't have to place deposits for yearbooks, have no minimum purchase commitments, and have no leftover inventory at the end of the year. The company adds that due to its on-demand printing, schools have a later publication date for their yearbooks.

The company also promotes itself as eco-friendly. Through its partnership with the nonprofit organization Trees for the Future, a tree will be planted for each yearbook purchased.

"We've had an incredible response to our product in our first year," says Treering co-founder Kevin Zerber. "For something that has been around for as long as the school yearbook, it's incredible how out-of-date the current publishing model is and how much technology improves the entire process."

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August 5, 2010

Earth times: treering partners with trees for the future

Redwood City, CA (PRWEB) August 5, 2010 -- Treering Corporation is planting more than 7,000 trees via its partnership with the nonprofit organization Trees for the Future. A tree will be planted for each yearbook that has been created through Treering’s innovative, easy-to-use software that enables families to customize their student’s unique copy of the school yearbook. Nature’s inspiration goes beyond Treering’s company name. Because families order their yearbooks directly online, schools no longer have to pre-purchase and then resell yearbooks. This relieves schools of any financial burden and the work involved in managing book sales and also prevents the wasted paper, ink, and space of leftover books. Treering’s founders harnessed the power of new digital printing and social networking technologies to build a tool that is elegant yet simple, allowing schools to create a traditional “core” yearbook, and then inviting parents and students to customize their own pages with a combination of personal photos and favorite memories. Like the concentric rings in the cross-section of an ancient redwood tree that signal years of growth, each student’s copy of the yearbook will capture the memories, accomplishments, and activities of that year. “We want to protect the earth that our children will inherit by planting a tree for each book we produce,” says co-founder Chris Pratt. "Our goal is to integrate environmental stewardship into our business and through Trees for the Future, we are helping replenish natural resources and investing in environmental education around the world.” According to Conservatree, around 300 books can be made from one tree. Treering considered several partners for their tree-planting initiative and ultimately selected Trees for the Future, a leading nonprofit organization providing economic opportunity and improving livelihoods worldwide through seed distribution and agroforestry training. Over the years Trees for the Future has assisted thousands of communities in planting millions of trees, which have restored life to land that was previously degraded or abandoned. The trees provide food, fodder, fuel, fertilizer, and medicine for the farmers as well as biodiversity for the landscape. READ MORE

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Treering matches $37,500 in donations for trees for the future on giving tuesday

SAN MATEO, Calif. —Treering, a technology company that offers high-quality yearbooks at affordable prices, today announced it will match $37,500 in donations to Trees for the Future as part of its matching gift campaign for Giving Tuesday on Nov. 30, 2021. This match will contribute a total of $75,000 to Trees for the Future to help further its mission to end hunger and poverty by training farmers to regenerate their land.

“This partnership is one more way our team can help make student experiences be even more impactful,” said Kevin Zerber, CEO and co-founder at Treering. “Through our one book printed, one tree planted model with Trees for the Future, we can help lay a sustainable foundation for future generations while preserving students’ memories in a yearbook that they will keep for a lifetime. With donations such as this, we’re collectively supporting farming families, while also providing more meals to children and more access to education and healthcare.”

Treering is the only matching gift campaign partner for Trees for the Future for this year’s event. Trees for the Future works with farmers to restore degraded landscapes through regenerative agriculture practices. Through farmer training, Trees for the Future is fighting hunger, poverty, and climate change. Zerber said his company chose to team up with this organization because they share a common goal of protecting our environment and providing sustainable solutions for future generations.

“With the holiday season right around the corner and industries of all sizes looking to participate in this year’s Giving Tuesday, we’re honored that Treering has committed to a matching gift campaign,” said John Leary, Executive Director at Trees for the Future. ”Not only does this type of gift mean hundreds of thousands of trees planted and many lives changed, a matching gift helps encourage others to give, making Treering’s support that much more impactful.”

Treering’s model is set up with sustainability in mind because it operates at zero cost to schools and only prints books parents/guardians decide to purchase. Schools often accumulate debt with traditional yearbook companies because they commonly insist on minimum order quantities and impose extra fees, leaving schools with extra yearbooks that are never purchased. The affordability, fundraising options and sustainability initiatives – for every yearbook sold, a tree is planted – Treering is an option for schools that not only want to preserve memories, but also include all students in an eco-friendly yearbook.
For more information about Treering, visit https://www.treering.com/. For more information about Trees for the Future and to make a donation, visit https://trees.org/.

About Treering

Established in 2009, Treering is a technology company that offers high-quality yearbooks at affordable and transparent prices by updating the outdated yearbook industry to allow for inclusivity, flexibility, and sustainability. For more information about Treering, please visit: treering.com.

About Trees for the Future

Trees for the Future is a regenerative agriculture training organization. Local staff work with smallholder farmers in the developing world to restore landscapes and livelihoods through an agroforestry technique called the Forest Garden Approach. With more than three decades of experience, Trees for the Future has planted more than 225 million trees and helped more than 300,000 people.

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NBC: Klamath Union High School senior wins national yearbook competition

Source: Grace Smith, co-anchor for NBC5 News at 6

KLAMATH FALLS, Ore.- In time for National Yearbook Week, a Klamath Falls teenager is getting national recognition for her work on her school’s yearbook!

Klamath Union High School Senior Bailyn Amos was nominated by her teacher and her classmates for her dedication to the yearbook. When she started the effort she didn’t have any experience with yearbook at all.

With the pandemic pushing back the start of so many school events, and the work on the yearbook itself, it created an uphill battle.

“Our sport seasons, everything began late. So we had to scramble to put it all together,” said Daniel Sterns, her media design teacher.

“It’s shown me that I can do a lot more than I thought before,” Bailyn said, adding that the nomination came as a total surprise.

Mister Sterns says Bailyn is now considering a career as a teacher because of her ambition and talent with the yearbook.

The national contest was hosted by yearbook company “Treering” who awarded the school a $100 dollar gift card and ten free yearbooks after Bailyn’s win.

The high school winners are as follows:

1st place: Klamath Union High School – Klamath Falls, Oregon
2nd place: Shalhevet Girls High School – Vancouver, British Columbia, Canada
3rd place: Niles McKinley High School – Niles, Ohio