Case Study

From generic templates to personalized memories:

Abby Cueno + Atlanta Speech School

ABOUT
Atlanta Speech School, Atlanta, GA
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Executive summary

As a multi-talented assistant at Atlanta Speech School, a private school specializing in early intervention for speech and language development, Abby faced the challenge of creating a yearbook that would be meaningful for both young children and their parents. Coming from a high school yearbook background, she was aware of the limitations of traditional yearbook companies with their rigid templates, mandatory minimums, and generic covers. After researching multiple options, Abby chose Treering because it offered complete creative freedom, custom covers at no additional cost, and the flexibility to create a professional-looking book that captured authentic student voices. The result exceeded all expectations: families reported reading their yearbooks “every night” like storybooks, with children remembering school events in vivid detail years later, and 80% of families purchasing books with 20% buying multiple copies.

The challenge

Abby inherited the responsibility of creating a yearbook program from scratch while juggling multiple roles, including photography, social media, and classroom assistance. The traditional yearbook companies presented several obstacles:

  • Rigid templates with predetermined layouts and limited page options
  • Generic cover with only a handful of design options available, creating the risk of identical yearbooks across different schools
  • Unwanted long-term commitments and restrictive timelines
  • Layout options were either too “cutesy” or too “industrial” for their audience
  • Lack of creative control, leaving them to feel like they couldn’t incorporate the authentic student voices that were central to their school’s mission
  • Other yearbook companies were designed for larger projects, not small private school programs

“I was looking around, and all these other websites we were looking at, you have to use their layout. You can only do it this way. You can only have 30 pages or 80 pages. And it was a little too cutesy, it wasn’t exactly what I wanted.”

The solution

“I loved the fact that I could do whatever I wanted to every single page and have my say for how many pictures and if there were no pictures and all the colors and ease of use.”

After researching multiple yearbook companies, Abby chose Treering because it solved every challenge she faced:

  • Complete creative freedom (number of pages, layouts, colors, and design elements)
  • Custom covers at no extra cost
  • No minimum order requirements, allowing families to buy what they need
  • No long-term contracts or restrictive timelines
  • User-friendly platform and intuitive design tools that made creation enjoyable rather than burdensome

“You guys do a custom cover. That’s my favorite part… I don’t want a child to take their yearbook home and then see, ‘oh, my sister who’s at this completely different school has the same yearbook.’”

The results

Abby’s Treering yearbooks exceeded all expectations, with 80% of families purchasing copies that became nightly bedtime stories. The books served as powerful memory anchors, helping children recall school events in vivid detail years later while recognizing their own growth. Each yearbook captured authentic student voices through quotes, drawings, and handwriting, maintaining professional quality while preserving childlike authenticity. The ceremonial distribution became a school highlight, strategically timed with Mother’s Day celebrations. The emotional impact was particularly profound for a speech school.

Key takeaways/Why it Worked

Abby’s success with Treering was driven by several critical factors that made the yearbooks meaningful for both children and families. The platform’s unlimited customization options allowed her to create the perfect balance between professional design and authentic student voices, incorporating handwriting, drawings, and quotes that captured each child’s unique personality. The custom free cover feature ensured their yearbook was truly unique to their school. Most importantly, Treering’s flexibility enabled her to create books that function as both commemorative keepsakes and engaging storybooks that families continue to enjoy long after the school year ends. The result was a product so beloved that it became part of families’ nightly routines and served as a powerful memory anchor for children’s developmental milestones.

Don’t settle for generic yearbook templates that fail to capture your students’ authentic voices and experiences. Whether you’re serving preschoolers, students with special needs, or any unique school community, Treering provides the creative freedom and professional tools you need to create yearbooks that families will treasure for years to come.

Start your Treering yearbook today